Social Media Marketing

MAY 8, 2013

Each week, I compose a newsletter that includes a series of links about current events and trends in the worlds of technology, social media, mobile, communications and marketing in order to keep our wider team up to date on changes, newsworthy items and content that might be useful in their jobs. These are those links.

Social Media 160

Social Media Automotive Klout Flipboard 160

Social Media Marketing

MAY 15, 2013

Each week, I compose a newsletter that includes a series of links about current events and trends in the worlds of technology, social media, mobile, communications and marketing in order to keep our wider team up to date on changes, newsworthy items and content that might be useful in their jobs. of internet users in 2013 to 54.7%

Social Media 162

Social Media Flipboard Social Networking Foursquare 162

Koka Sexton

NOVEMBER 18, 2013

This is by far the most work I have put into a social marketing campaign. more about that after the event). Dreamforce 2013. Images, links, and speaking sessions had to be coordinated to drop at specific times through the day. Life at LinkedIn Social Media Technology'

Social Media 75

Social Media Hotels Analysis LinkedIn 75

The Realtime Report

DECEMBER 27, 2012

This is a guest post by Evy Wilkins, VP of Marketing at Traackr. If 2012 was the year influencer marketing emerged on the social media marketing scene, 2013 will bring more structure, best practices and better frameworks for leveraging online influencers across marketing initiatives.

Influencer 195

Influencer Products Marketing How To 195

Social Media Marketing

JULY 24, 2013

customers love to complain on Twitter, Flipboard makes users’ magazines available on the Web, the CIPR issues guidance on social media measurement, the mix of journalism and marketing needed in brand newsrooms, the royal fuss over real-time marketing and more, it''s This Week in Social Media. according to a study by 360i.

Social Media 162

Social Media Flipboard Journal comScore 162

Social Media Marketing

APRIL 23, 2013

Each week, I compose a newsletter that includes a series of links about current events and trends in the worlds of technology, social media, mobile, communications and marketing in order to keep the wider team up to date on changes, newsworthy items and content that might be useful in their jobs. These are those links.

Social Media 165

Social Media Tumblr Authentication comScore 165

Convince & Convert

NOVEMBER 19, 2013

Earlier this fall, I keynoted at Lee Jean’s Digital Days, a day long event for Lee Jean’s marketing teams and their agency partners. They asked me to share a few digital marketing trends that were beyond the tipping point. I discussed three: Real-Time Marketing, Creating Youtility, and Empowering Employees & Fans.

Trends 166

Trends Marketing Case Study Loyalty 166

Idaconcpts

DECEMBER 12, 2012

Whether you’re looking to get noticed, start a new marketing campaign, or extend your current social reach, getting to know these platforms is your road to leveraging them into real business benefits. New Media Expo 2013. Social Media Strategies Summit 2013. EmMeCon – Emerging Media Conference.

Conference 172

Conference Social Media Airlines Education 172

Social Media Marketing

APRIL 3, 2013

Each week at Ford, I compose a newsletter that includes a series of links about current events and trends in the worlds of technology, social media, mobile, communications and marketing in order to keep the wider team up to date on changes, newsworthy items and content that might be useful in their jobs. These are those links.

Social Media 160

Social Media Flipboard Storify Reddit 160

Social Media Strategies Summit

SEPTEMBER 21, 2020

Gahan has been at the forefront of the social & influencer marketing space since 2006, creating disruptive campaigns for brands such as Mountain Dew, Unilever, MillerCoors, and The Olympics. What trends were you seeing at the time that prompted you to launch this business (2013)?

Influencer 131

Influencer Newsletter Upcoming Campaign 131

The Realtime Report

DECEMBER 12, 2013

The Sound of Music Live [image: NBC] When does realtime marketing have the greatest impact? ” Brian Linz, DiGiorno’s Brand Manager, told Ad Age that the tweets were not planned in advance — but DiGiorno’s agency, Resource, did have someone on hand to tweet during the live event. TheSoundOfMusicLive.

Hotels 155

Hotels Campaign Social Media Mobile 155

Convince & Convert

JANUARY 23, 2014

Whether you love or hate ‘em, there’s no doubting that 2013 was a big year for the selfie. From more than 57 million tags of #selfie on Instagram, to being named the Oxford Dictionaries’ 2013 word of the year , the term is now ubiquitous among social media users. But, why should social media users have all the selfie fun?

Examples 162

Examples Social Media Content Film 162

Jon Loomer

FEBRUARY 19, 2024

I wrote a blog post in 2013 about how advertisers should stop removing the sidebar placement. Keep in mind that the algorithm is always trying to get you as many of your goal events as possible, as defined by your performance goal. The practice of removing placements goes back as far as the option has existed. Why wouldn’t you?

Advertising 155

Advertising Conversation Cost Video 155

Proactive Report

MAY 14, 2014

Why is digital content taking over the marketing world? What is it that makes it so powerful and why should you be concentrating more on becoming a content creation machine, rather than using only traditional marketing techniques? In 2013 the TV business reported its worst year ever. Guest post by Cokey Falkow. This is vital.

Content 92

Content Marketing Training Notification 92

Ignite Social Media

JUNE 21, 2016

For those of us in the content marketing scene, July 4 th is a great time to celebrate America and all the traditions that go along with the holiday. 1UllbqpjVk — Lowe's (@Lowes) July 3, 2013. Back in 2013, our client Lowe’s created a fun Vine re-creating fireworks with a medley of their wares. Focus on Fun.

Social Media 101

Social Media Content Case Study How To 101

Koka Sexton

OCTOBER 7, 2016

In 2013 when I heard they were opening in California, I was hopeful that there would be one close to me. — Koka Sexton (@kokasexton) January 16, 2013. — Koka Sexton (@kokasexton) January 16, 2013. Of course, this was wrapped in a social media campaign being run for National Coffee Day and that just made it better.

Hotels 105

Hotels Travel Conference Social Media 105

agora pulse

MAY 30, 2019

When Snapchat unveiled Stories in 2013, it didn’t seem momentous. Over the past six years, the Stories format has become incredibly popular with both consumers and marketers. Over the past six years, the Stories format has become incredibly popular with both consumers and marketers. How times have changed!

Social Media 129

Social Media Survey Social Media Management Instagram 129

Waxing UnLyrical

MAY 23, 2019

Evidence of volunteerism’s physical effects can be found in a study from Carnegie Mellon University, published in 2013 in Psychology and Aging. This is true both for long-term planning and for one-off events. tic toc for a special event. They meet pre- or post-event for food and cocktails, sometimes wearing their lime green.

Ensembli 149

Ensembli Training Eventful Communities 149

Mindjumpers

OCTOBER 17, 2012

The app is called Crowdit and is a window to the city nightlife that lets people explore and discover places and events while connecting with friends to see where they are and what they are doing. And in order to make our customers promote their outlets by producing events and offers, it has to be with no strings attached.

Mobile 272

Mobile Brands Foursquare Eventful 272

Waxing UnLyrical

FEBRUARY 4, 2013

While it’s technically not my first speaking engagement for 2013 (though it is the first public one), I am anticipating xPotomac (Feb. Disclosures: In addition to speaking, I’m also working with Geoff Livingston and Patrick Ashamalla on promoting the event, which means I have a vested interest in getting people there.

Communities 199

Communities Influencer List Consultant 199

Ignite Social Media

MAY 4, 2020

With the content capabilities across social showing no signs of slowing, many brand marketers are wondering how these new features may be beneficial. While some marketers have strayed away from activating on this platform due to the younger user base, others have found success on the channel. Social Media Stories Breakdown by Channel.

Social Media 121

Social Media Brands Content Real Estate 121

Diva Marketing Blog

NOVEMBER 6, 2014

Through the following interview Christine Piester, VP Marketing and Christine Bon, Manager Digital Marketing and Communication graciously provided us with a case study of the program. Christine Priester, VP, Marketing. . . . . Christine Bon, Manager Digital Marketing & Communication. . . . Our Story Tellers.

Health Care 108

Health Care Case Study Study Campaign 108

Unmetric

AUGUST 2, 2019

Instagram has proven to be a great platform for brands to market their products. In fact, 60% of the world’s top brands use this photo/video sharing network for marketing, so it’s little wonder brands are doing everything they can to grow their audience. Launched in 2013, Huda Beauty has seen consistent growth on Instagram.

Instagram 155

Instagram Brands Fashion Sports 155

Pixlee

SEPTEMBER 9, 2019

Brands have been jumping in on relevant events for years, but it’s easier now more than ever for them to jump in on other trends that may not be completely relevant to their organization’s offering. Trendjacking is the practice of jumping in on trending topics, hashtags, events, or memes. What are the Benefits of Trendjacking?

Brands 55

Brands Meme Trends UGC 55

Sprout Social

JUNE 17, 2019

Just as social has given rise to the likes of influencer marketing , there are opportunities across a wide variety of networks in which to build and enhance your personal brand. It enables you to group like-minded content and themes in campaigns to keep engagement high. In 2013, Snapchat introduced the world to Stories.

Trends 111

Trends Social Media Brands Authentication 111

Convince & Convert

APRIL 18, 2013

On Monday, April 16, 2013, the eyes of the world turned to Boston as tragedy struck the Boston Marathon. For companies, the key takeaways are to act swiftly, but be thoughtful and listen to your online communities : Immediately cease all planned social media communications and sponsored campaigns. Don’t let it happen to you.

Sports 135

Sports Authentication Comparison Social Media 135

Laurel Papworth

JULY 2, 2013

Sydney social media course 2013. Walk away with a social media strategy, campaign, tools. Are you looking for an intensive social media strategy and campaign course with hands on practical setting up of blogs, Facebook, Twitter and other social media tools? Before you build a social media campaign, you need a strategy.

Course 102

Course Social Media Press Release Class 102

Ignite Social Media

JANUARY 23, 2017

Heathrow Airport (yes, an airport) did a fantastic job of telling heartwarming stories with their holiday campaign this year showing two teddy bears traveling home for the holidays. Despite AT&T’s tweet going up in 2013, it’s still a prime example of trying to turn a tragedy into a marketing effort. Drop us a line.

Social Media 60

Social Media Discount Travel Brands 60

Writtent Blog

DECEMBER 22, 2013

No one needs conferences more than digital marketers. Inbound marketing is a rapidly-changing field, which is why opportunities to learn the latest strategies and best practices from thought leaders are invaluable. Adobe Summit: The Digital Marketing Conference – March 24-28, 2014. IRCE: Forward Mobility.

Conference 60

Conference Marketing Education Hubspot 60

Convince & Convert

JANUARY 24, 2014

From Cision , a free ebook called Power Your Story: Content Marketing Essentials. And from Expion , a free report on the top 50 retail brands’ social media use in 2013. Maybe this year we will see Super Bowl ads that are actually part of an integrated marketing campaign with a strong call-to-action. Listen Now.

Brands 129

Brands Message Boards Training Exercises 129

Kikolani

DECEMBER 7, 2012

14 Sources for Content Curation Inspiration – Increasingly, marketers are finding, organizing and sharing third-party content among their other efforts. How to Track Offline Marketing Campaigns with Analytics – Easy ways to track your offline promotions online through Google Analytics and various other strategies.

Mashup 122

Mashup Resources Remix Google Reader 122

Rebekah Radice

AUGUST 10, 2015

Use it to promote your products, share what’s happening within your business and talk about upcoming events. Back in 2013, Nielsen released an advertising study in which they noticed participants showed much greater recall of ads if Facebook friends’ icons appeared under who “Liked” that particular product. Use Visual Marketing.

Engagement 131

Engagement Tips Facebook Nielsen 131

Little Web Giants

FEBRUARY 26, 2014

However for 83% of Australian businesses the promise and hype of social media is a non-event according to recent research into Australian online business practices. Lesson 2: Focus on “content marketing” not “social marketing”. This approach is social synergy marketing. speeches, training).

Social Media 28

Social Media Eventful Press Release Analytics 28

Diva Marketing Blog

NOVEMBER 6, 2014

Through the following interview Christine Piester, VP Marketing and Christine Bon, Manager Digital Marketing and Communication graciously provided us with a case study of the program. Christine Priester, VP, Marketing. . . . . Christine Bon, Manager Digital Marketing & Communication. . . . Our Story Tellers.

Health Care 40

Health Care Case Study Study Campaign 40

Sprout Social

JANUARY 28, 2020

Whether you’re new to Instagram marketing for your business in general, or you’re just starting to adopt Instagram ads, we’ve got your back with this guide. Instagram started offering ad spots to select businesses after it was acquired by Facebook in 2013. So how do you go about fitting this into your current marketing budget ?

Advertising 141

Advertising Campaign Instagram CPC 141

Buffer Social

JUNE 30, 2017

But since we’re celebrating the positive impact of social media on people’s lives and on the world for this campaign, these are all particularly meaningful and important moments in the social media history. Twitter co-founder Jack Dorsey told CNBC in 2013 how that changed Twitter and the way people get news.

Social Media 111

Social Media MySpace Hashtag News 111

ProBlogger

APRIL 19, 2017

Rather, it’s a list of bloggers that have sparked my interest and is heavily biased towards the marketing niche. If anything, he rebels against many of the common themes in the marketing niche. Behind The Book Campaign: How to Sell 30,000 Copies in Six Weeks. Sujan Patel is a leading expert in digital marketing.

Blogger 50

Blogger Curation Blogosphere Case Study 50