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25 Inspired Marketing Predictions for 2013

Convince & Convert

As December comes to a close (and the end of the world is looming upon us), we’re thinking about the whirlwind that 2012 has been, and more importantly, what road has been paved for 2013.

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This Week in Social Media – 5/22/2013

Social Media Marketing

Yahoo gets with the program, Google makes some major overhauls, Nutella goes nuts on a fan, teens know how to use privacy settings (and Twitter!), Painful, but relevant is the Truth About Advertising in 2013. And if you’re on Flipboard, you can get these links in the This Week in Social Media Magazine.

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Tracking, Personalization And Screams Of Privacy

Twist Image

Any tracking of information of consumers without the consent of your consumer is a breach of privacy, right? Some privacy advocates might argue that this is a matter of simple semantics. On February 12th, 2013, Business Insider ran a new item titled, Amazon Has The Best Reputation Of Any Company In The U.S. breach of privacy.

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This Week in Social Media – 5/8/2013

Social Media Marketing

Video, mobile, content marketing secrets, Facebook statistics, brands playing with fire via controversial co-creators and more, it''s This Week in Social Media. For autos, even the Super Bowl didn''t help, as social sharing around that content fell flat in Q1 2013. Why does your brand need a content studio? Because, chicken.

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This Week in Social Media – 6/5/2013

Social Media Marketing

Last week, we shared the 2013 Internet Trends deck from Mary Meeker; this week, The Atlantic takes a look a the 11 most fascinating charts from her presentation. India is seeing the benefit of social advertising for branding , according to the Ernst & Young Social Media Marketing: India Trends Study 2013 report.

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Social Media Stories: What Brands Need to Know About Ephemeral Content

Ignite Social Media

With the content capabilities across social showing no signs of slowing, many brand marketers are wondering how these new features may be beneficial. A Brief History : Snapchat Stories launched in late 2013, just two years after the app’s inception. Here’s what you need to know about Snapchat Stories. Source: Statista.

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This Week in Social Media – 4/24/2013

Social Media Marketing

Online privacy may be an issue for many, but overall, consumers prefer targeted ads over random ads that have nothing to do with their interests. Don''t try this at home: 5 Publishing Tricks That Brands Should Avoid While content marketing gets a lot of play, there''s also a lot of frustration around the industry.