Twist Image

FEBRUARY 27, 2013

Thousands of very lucky individuals are seated in the Long Beach Performing Arts Center as you are reading this and they're having their minds blown by business leaders, scientists, innovators, agitators, inventors, designers and artists at TED 2013. Her presentation will get you to think differently about what it means to be a true leader.

iPad 108

iPad Apple Conference Collaboration 108

Social Media Strategies Summit

APRIL 22, 2019

There were positive changes for marketers as well. With the expansion of shoppable Instagram, huge growth of the Stories format and the launch of IGTV, marketers had more ways than ever to connect and engage with consumers. In 2018, marketers produced more social ads than ever before and increased their budgets by 32%.

Trends 143

Trends Social Media Instagram Influencer 143

Convince & Convert

OCTOBER 21, 2014

Few marketers would use the term “child’s play” to describe traditional marketing techniques. Marketers in all industries want a piece of the Gen Z pie, but few actually know what to do about it. As the metrics come pouring in, however, the answer becomes more obvious: Adjust your marketing efforts to Gen Z buying preferences.

YouTube 156

YouTube Tips Authentication Loyalty 156

Pixlee

SEPTEMBER 3, 2020

Inclusive marketing is more than just a buzzword. More than ever before, consumers are holding brands accountable to make key marketing changes to showcase different faces and voices. Check out how these four brands are embracing diversity in their content and marketing campaigns. ThirdLove .

Brands 77

Brands Content Authentication Campaign 77

Buffer Social

OCTOBER 17, 2017

If you do Facebook marketing , one thing that you might want to understand is the Facebook algorithm. Authentic communications: Facebook prioritizes genuine stories over misleading, sensational, and spammy ones. Here’s a summary of all the changes that are relevant to social media marketers, in reverse-chronological order.

List 190

List Facebook Feed Feedly 190

agora pulse

MAY 30, 2019

When Snapchat unveiled Stories in 2013, it didn’t seem momentous. Over the past six years, the Stories format has become incredibly popular with both consumers and marketers. Over the past six years, the Stories format has become incredibly popular with both consumers and marketers. How times have changed!

Social Media 129

Social Media Survey Social Media Management Instagram 129

Convince & Convert

APRIL 9, 2013

Welcome to the new world of customer service, brand management, and social marketing. Becoming a “talkable” brand begins by gaining customer loyalty through the four pillars of open business: Trust, Transparency, Authenticity, and Intent. Authenticity. Marketers used to define brands. Transparency.

Authentication 147

Authentication Loyalty Buy Study 147

ProBlogger

JANUARY 6, 2013

Welcome to the 2013 edition of Bloggers To Watch. She is the blogger behind Beauty and Bedlam , which she describes as an authentic look at intentional living through strengthening family ties, encouraging meal time memories, food/meal planning, couponing, personal finance, home decor and frugal fashion. Emily Winters. Eden Riley.

Blogger 55

Blogger Twine Fashion Project 55

Buzz Marketing for Technology

OCTOBER 25, 2013

As more and more marketers are discovering, it’s impossible to think about any digital or e-commerce strategy without acknowledging the critical importance of the overall Hispanic population on today’s electronic marketplace. To be sure, Hispanics are not a monolithic and homogenous market. According to the U.S.

Mobile 225

Mobile comScore Insurance Sites 225

Oktopost

MARCH 7, 2022

There is no shortage of imperative marketing tactics that if you don’t do right now, your B2B organization will crash and burn. As marketers, we know the MarTech space is crowded. Like actual listening, social listening can be the glue that holds your marketing strategy together. We have two ears and one mouth for a reason.

B2B 155

B2B Sentiment Analysis Reputation 155

Social Media Strategies Summit

SEPTEMBER 21, 2020

Gahan has been at the forefront of the social & influencer marketing space since 2006, creating disruptive campaigns for brands such as Mountain Dew, Unilever, MillerCoors, and The Olympics. What trends were you seeing at the time that prompted you to launch this business (2013)? Brendan : Epic Signal is now a division of Mekanism.

Influencer 131

Influencer Newsletter Upcoming Campaign 131

Sprout Social

JUNE 17, 2019

Just as social has given rise to the likes of influencer marketing , there are opportunities across a wide variety of networks in which to build and enhance your personal brand. Embrace authenticity. How important is authenticity on social media? So, what does authenticity on social media look like in action?

Trends 111

Trends Social Media Brands Authentication 111

Buffer Social

MAY 30, 2023

It’s your best bet if the consensus is anything to go by — 85% of marketers say short-form video is the most effective format on social media. Try it out → Short-form video as a concept isn’t new — Vine saw immense popularity from 2013 to 2016 with its 6-second or less looping videos.

Video 76

Video Film Meme Trends 76

Waxing UnLyrical

NOVEMBER 30, 2016

In a world that’s saturated with marketing, it’s more important than ever for brands to make a lasting impression with their customers. Just think about their 2013 commercial that reached millions of views within four days of its online release. Why Storytelling is So Effective. Who’s doing it right?

Brands 100

Brands Loyalty Authentication Statistics 100

Ignite Social Media

JULY 14, 2017

The roaming Travelocity Gnome (who’s something like a tiny pirate himself) proposed an alternative, and perhaps even more authentic version of the obscure holiday. — Doritos (@Doritos) August 4, 2013. — Audi (@Audi) August 9, 2013. — Airbus (@Airbus) August 9, 2013. GMA Shiver me timbers! .

Brands 87

Brands Proposal Sports Authentication 87

Ignite Social Media

MAY 4, 2020

With the content capabilities across social showing no signs of slowing, many brand marketers are wondering how these new features may be beneficial. While some marketers have strayed away from activating on this platform due to the younger user base, others have found success on the channel. Social Media Stories Breakdown by Channel.

Social Media 121

Social Media Brands Content Real Estate 121

Diva Marketing Blog

MAY 12, 2013

What does authenticity mean in 2013? . Just Once Crowd Sourced Question is a Diva Marketing series where the community shares their insights on a specific social media issue. One truth that still remains consistent even in 2013. What Is Your One Big Truth About Social Media in 2013? Jack Yan. It’s buggy as heck.

Social Media 83

Social Media Tweetdeck Authentication Blogosphere 83

Absolute PA

AUGUST 8, 2014

This week I learnt that (once again) my blog has been listed as an influential resource – named as a Top 10 UK Marketing Blog by Search Engine Journal. I say, once again, because last year I was named one of 50 Top UK Online Marketing Influencers & Bloggers of 2013. Naturally, Im thrilled.

Journal 92

Journal Small Business Loyalty Blogger 92

Convince & Convert

APRIL 18, 2013

On Monday, April 16, 2013, the eyes of the world turned to Boston as tragedy struck the Boston Marathon. While it’s doubtful that the ad was meant to receive so much attention, there’s an authenticity to the ad and editorial, which likely lead the high volume of people who shared the ad. Keep messaging authentic – no marketing allowed!

Sports 137

Sports Authentication Comparison Social Media 137

Twist Image

DECEMBER 21, 2012

The hopes are that this will bring me a few steps closer to where I want to be by the end of 2013. Can't Buy Me Like - How Authentic Customer Connections Drive Superior Results by Bob Garfield and Doug Levy. This is a book about brands and real relationship building (the next loyalty marketing?). loyalty marketing.

Loyalty 98

Loyalty Upcoming Authentication Buy 98

Waxing UnLyrical

MAY 27, 2015

Thought leadership is content marketing that taps into the talent, experience and passion within your business to consistently answer the monumental questions on the minds of your target audience, on specific subject matter. .” Whole Foods has positioned itself as a leader; it’s not just the corner market and a place to buy food.

Buy 100

Buy Flickr Apple Authentication 100

Diva Marketing Blog

DECEMBER 25, 2012

And every time a cash register bell rings a marketer gets a bonus or gets to keep her job (!). However, even as we approach 2013, for many organizations open conversations still seem like a Miracle on (insert organization name here) or like the ghost of Xmas future (oops wrong movie again.). oops wrong film.

Social Media 91

Social Media Film Foursquare Loyalty 91

Convince & Convert

SEPTEMBER 6, 2013

This week: From ExactTarget , a free whitepaper entitled The Mathematics of Social Marketing. From Cision , a free ebook called Power Your Story: Content Marketing Essentials. And from Expion , a free report on the top 50 retail brands’ social media use in 2013. Listen Now . via MarketingCharts. via MarketingCharts.

Crowdsourcing 137

Crowdsourcing B2B Social Media Retail 137

Twist Image

SEPTEMBER 25, 2013

Here are 10 brand new business books that you should read (in alphabetical order): The Authentic Swing - Notes From The Writing Of A First Novel by Steven Pressfield. The Authentic Swing arrived today, and odds are very strong that every other book on this list will be dropped down a notch until this one gets chewed up. Amazing stuff.

Brands 111

Brands Wikipedia Reddit iPhone 111

Twist Image

AUGUST 30, 2012

Authenticity in marketing? This book is coming out in March 2013. The man behind Duct Tape Marketing is back with his latest book. So, if you like Duct Tape Marketing and The Referral Engine , this one will be right up your alley. This book is coming out in March 2013. duct tape marketing. It's a gem.

Engineering 106

Engineering Startup Upcoming Buy 106

Diva Marketing Blog

DECEMBER 22, 2013

It is now 2013, and as we close out this year, we face similar challenges of how to provide value for our customers. And every time a cash register bell rings a marketer gets a bonus or gets to keep her job (!). A classic Diva Marketing Holiday Post. ' Fast forward 66 years. oops wrong film. What a funny world we live in.

Social Media 67

Social Media Airlines Film Foursquare 67

Buffer Social

NOVEMBER 27, 2018

Since Snapchat debuted the Stories format in 2013, it’s gone from strength to strength and is quickly becoming the default format for content consumption and creation. Stories offer a perfect way to share unfiltered, authentic content with your audience. ” The rise of Stories. Take your audience behind-the-scenes.

Feed 111

Feed Feedly News Facebook 111

Convince & Convert

OCTOBER 11, 2013

Jennifer Beechen , Digital and Integrated Marketing Director at WhiteWave Foods , joins the Social Pros Podcast this week to discuss managing several brands as an umbrella company, integrating customer service proactively, and making sure the customer always knows the context. Jennifer Beechen, WhiteWave @jenbeechen. Listen Now.

Posterous 125

Posterous Social Media Comparison Team 125

Buffer Social

DECEMBER 4, 2016

Monthly podcast listenership has increased 75% since 2013. A huge thank you to Tyler for jam-packing this episode with actionable wisdom and takeaways for social media managers and marketers looking into podcasting – an extremely popular and powerful marketing medium for brands and businesses. That is up from 17% in 2015.

Social Media 40

Social Media Marketing Social Media Management Hosting 40

Diva Marketing Blog

NOVEMBER 6, 2014

Through the following interview Christine Piester, VP Marketing and Christine Bon, Manager Digital Marketing and Communication graciously provided us with a case study of the program. Christine Priester, VP, Marketing. . . . . Christine Bon, Manager Digital Marketing & Communication. . . . Our Story Tellers.

Health Care 108

Health Care Case Study Study Campaign 108

Diva Marketing Blog

JULY 4, 2013

If you''re beginning a new social platform it''s important to give yourself the time and resouces needed to find your voice keeping in mind that it must always be authentic for the culture of the network. coveted 2013 Peachtree Road Race T-shirt - . For example will your current tonality on Twitter work in MySpace?

MySpace 82

MySpace Authentication Communities Platform 82

Oktopost

SEPTEMBER 2, 2021

Daniel is a serial entrepreneur, B2B marketing expert, and social media enthusiast. With more than a decade of experience leading marketing and sales organizations in global tech companies, his latest venture is Oktopost, the only social media management and employee advocacy platform designed for B2B companies. Episode Summary.

B2B 23

B2B Apple Social Media Management Authentication 23

Pixlee

JULY 2, 2021

Allyssa Eclarin is the Director of Product Marketing at Postal , an offline marketing automation and experience marketing platform that helps companies drive brand loyalty, increase conversions, boost overall employee happiness, and improve customer health scores. You could say it was crash course.

Sports 52

Sports Communities Brands Company 52

Twist Image

MARCH 11, 2013

My second business book, CTRL ALT Delete , comes out on May 21st, 2013, but you can get a pre-release copy today. There will be many interesting and fun marketing initiatives leading up to the launch of CTRL ALT Delete on May 21st. His book is a wonderful guide through the new terrain." arianna huffington. barnes and noble.

Buy 111

Buy Publishing Fashion Survey 111

Writtent Blog

JUNE 3, 2013

The hot new topic in social and content marketing is definitely podcasting. The Social Media Examiner’s 2013 Marketing Industry report found that while just 3% of marketers are currently using custom podcasts, 24% plan to figure out how to create a podcast, and implement the practice in the near future: .

How To 87

How To Tips Syndication SEO 87

Pam Hughes

DECEMBER 30, 2021

… Voice will soon be a primary way consumers connect with the digital world, and a primay way that digital marketers will connect with consumers … Jon Stine, Executive Director, Open Voice Network. When Hummingbird was released in 2013, “ conversational search ” was making waves in the SEO community.

SEO 68

SEO Strategy Engineering Mobile 68

Rebekah Radice

AUGUST 10, 2015

Back in 2013, Nielsen released an advertising study in which they noticed participants showed much greater recall of ads if Facebook friends’ icons appeared under who “Liked” that particular product. A call to action isn’t just for your marketing material. Use Visual Marketing. And make sure you change out that cover often!

Engagement 131

Engagement Tips Facebook Nielsen 131