2013 Authentication Loyalty Marketing 
Convince & Convert
OCTOBER 21, 2014
Few marketers would use the term “child’s play” to describe traditional marketing techniques. Marketers in all industries want a piece of the Gen Z pie, but few actually know what to do about it. As the metrics come pouring in, however, the answer becomes more obvious: Adjust your marketing efforts to Gen Z buying preferences.
Waxing UnLyrical
NOVEMBER 30, 2016
In a world that’s saturated with marketing, it’s more important than ever for brands to make a lasting impression with their customers. After all, people show loyalty to other people – not to faceless corporations. Why Storytelling is So Effective. Who’s doing it right?
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Convince & Convert
APRIL 9, 2013
Welcome to the new world of customer service, brand management, and social marketing. Becoming a “talkable” brand begins by gaining customer loyalty through the four pillars of open business: Trust, Transparency, Authenticity, and Intent. Authenticity. Marketers used to define brands. Transparency.
Buzz Marketing for Technology
OCTOBER 25, 2013
As more and more marketers are discovering, it’s impossible to think about any digital or e-commerce strategy without acknowledging the critical importance of the overall Hispanic population on today’s electronic marketplace. To be sure, Hispanics are not a monolithic and homogenous market. According to the U.S.
Buffer Social
MAY 30, 2023
It’s your best bet if the consensus is anything to go by — 85% of marketers say short-form video is the most effective format on social media. Try it out → Short-form video as a concept isn’t new — Vine saw immense popularity from 2013 to 2016 with its 6-second or less looping videos.
Absolute PA
AUGUST 8, 2014
This week I learnt that (once again) my blog has been listed as an influential resource – named as a Top 10 UK Marketing Blog by Search Engine Journal. I say, once again, because last year I was named one of 50 Top UK Online Marketing Influencers & Bloggers of 2013. Naturally, Im thrilled.
Twist Image
DECEMBER 21, 2012
The hopes are that this will bring me a few steps closer to where I want to be by the end of 2013. Can't Buy Me Like - How Authentic Customer Connections Drive Superior Results by Bob Garfield and Doug Levy. This is a book about brands and real relationship building (the next loyalty marketing?). loyalty marketing.
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