Twist Image

MAY 16, 2013

Let''s face it: we often make out marketing and advertising to be more important than it really needs to be. Ads are everywhere and the game of repetition and saturation is still what captures the attention, but there''s something else happening to the advertising industry that is worthy of thinking about. More than advertising.

Advertising 111

Advertising Research Data Survey 111

Social Media Marketing

MAY 22, 2013

Painful, but relevant is the Truth About Advertising in 2013. Content Branded content marketing is becoming a higher priority to marketers, with some 70% of brands and 77% of agencies having used content marketing over the past year and budgets following. Does big data mean the end of intuition? Not so fast.

Social Media 167

Social Media Yahoo Privacy Flipboard 167

Jon Loomer

DECEMBER 11, 2022

Historically, the average CPM (Cost Per 1,000 Impressions) has increased for Facebook advertisers during the holidays as competition for eyeballs and ad spending increase. Prior to 2020, advertisers routinely saw CPM costs double, triple, or more during the most competitive times. Here’s a graphic showing that increase from 2013.

CPM 196

CPM Facebook Sample Samples 196

Twist Image

MARCH 15, 2013

" When I hear people say that they hate advertising, I don't believe them. People hate BAD advertising and, unfortunately, a good bulk of the work that comes out of the advertising industry is mediocre at best, and bad a lot more often than it should be. It's the brand, the media company and everyone else.

Loyalty 111

Loyalty Conference Advertising Industry 111

yMarketingMatters

JUNE 4, 2013

As we reach the half way mark for 2013, I wanted to bring you updates on the top marketing trends this year, and what you should be incorporating into your marketing mix to give your marketing a boost. Take your product and your brand out of the story. Here we go: Social Business Has Risen. You cannot afford to ignore social media.

Trends 100

Trends Smart Phone Marketing Mobile 100

The Realtime Report

APRIL 10, 2019

Study Finds Advertisers Get a Boost from “Media Multitasking”. The study to be published in the April edition of the INFORMS journal Marketing Science is titled “Social TV, Advertising, and Sales: Are Social Shows Good for Advertisers?”. Nielsen in 2014 estimated that 80 percent of U.S.

Study 79

Study Advertising Nielsen Retail 79

Webbiquity SMM

DECEMBER 11, 2013

8 Steps To Become A Brand Publisher by B2B Marketing Insider. Miranda Anderson suggests four principles to underpin a content strategy, including the idea that all content should have an objective: “We create content because we want our audience to do something — to buy, learn more, or love our brand.

Strategy 226

Strategy Content Marketing BuzzStream 226

Social Media Marketing

MAY 8, 2013

Video, mobile, content marketing secrets, Facebook statistics, brands playing with fire via controversial co-creators and more, it''s This Week in Social Media. For autos, even the Super Bowl didn''t help, as social sharing around that content fell flat in Q1 2013. Why does your brand need a content studio? Because, chicken.

Social Media 160

Social Media Automotive Klout Flipboard 160

Social Media Marketing

JUNE 5, 2013

Last week, we shared the 2013 Internet Trends deck from Mary Meeker; this week, The Atlantic takes a look a the 11 most fascinating charts from her presentation. India is seeing the benefit of social advertising for branding , according to the Ernst & Young Social Media Marketing: India Trends Study 2013 report.

Social Media 140

Social Media Foursquare Journal Flipboard 140

Convince & Convert

DECEMBER 20, 2013

And from Expion , a free report on the top 50 retail brands’ social media use in 2013. Lessons from 2013: The Big Bang of Social. The Social Pros boiled down 2013 in social media into 5 general trends. Now, though, brands are spending more time creating useful content to draw people in. Listen Now.

Social Media 145

Social Media Collaboration Class Retail 145

Social Media Marketing

JULY 18, 2013

Here are four keys to turning customers into brand advocates. Platforms Examples from five brands that have used Instagram video include strategies such as taking fans behind the scenes, launching a product, telling the brand story, giving demos and being entertaining. But the question of b is another question entirely.

Social Media 167

Social Media Flipboard Hashtag Metrics 167

Twist Image

AUGUST 8, 2014

So, are you sick of the term Native Advertising? Back in February 2013, I penned an article for Harvard Business Review titled, We Need a Better Definition of "Native Advertising" In short, it felt like native advertising is just simply sponsored content. native advertising. paid advertising.

Advertising 88

Advertising Content LinkedIn Publishing 88

Social Media Marketing

MAY 15, 2013

of internet users in 2013 to 54.7% In the UK, 56% of customers say they would never again do business with a brand when faced with a negative customer service experience. As of May 1st, 67 of the Interbrand 100 brands are on Instagram. Globally, Facebook users will go from 42.6% Which social networks are growing the fastest?

Social Media 162

Social Media Flipboard Social Networking Foursquare 162

Pixlee

SEPTEMBER 3, 2020

Brands who embrace diversity in their campaigns, content, and hiring practices are representing a wide range of races, genders, orientations, and abilities, to name a few things. More than ever before, consumers are holding brands accountable to make key marketing changes to showcase different faces and voices. ThirdLove .

Brands 77

Brands Content Authentication Campaign 77

Convince & Convert

FEBRUARY 24, 2013

In the few short weeks between the Super Bowl and the Academy Awards, it seems dozens of brands (and/or their agencies) have decided to “get themselves some of that real-time marketing!” Unfortunately, several brands missed that mark by a mile at this year’s Oscars. — Oscar Mayer (@oscarmayer) February 25, 2013.

Brands 165

Brands Film Hashtag Journal 165

Twist Image

SEPTEMBER 12, 2014

Have you jumped on board the native advertising train yet? There are few words more buzzworthy these days than "native advertising" (that''s a lie. Yesterday morning, I moderated a panel discussion at Content Marketing World in Cleveland titled, The Hottest Term in Content Marketing: The Opportunities in Native Advertising.

Advertising 93

Advertising Tumblr Publishing Brands 93

Ignite Social Media

FEBRUARY 20, 2019

Since 2013, organic distribution of brand’s social media, especially on Facebook, has taken a hit. Today, brands are lucky to get 3% organic reach on their social content. Prior to 2013, you could push a social post out and expect a good number of your current followers to see it. Let’s Start A Conversation!

Strategy 153

Strategy Content Metrics Organization 153

Mindjumpers

JUNE 12, 2013

Agencies need to define and drive relationships for brands by developing content that will engage audiences and motivate them. Advertising Brands Content Marketing Report Research/Study The Social Newsroom 2013 content marketing digital agency Jonas Klit Nielsen Operations real-time Skyword'

Report 244

Report Nielsen Overview Compete 244

Webbiquity SMM

JANUARY 2, 2013

More than 80% of small to midsized businesses (SMBs) plan to increase their use of social media in 2013. ” The only tactic that fares worse is print advertising (9% very effective vs. 30% not effective). ( eMarketer ). Of those using this channel, social media accounts for 32% of SMB marketing activities. Marketing Charts ).

Social Media 245

Social Media B2B Marketing SEO 245

Social Media Marketing

JULY 24, 2013

customers love to complain on Twitter, Flipboard makes users’ magazines available on the Web, the CIPR issues guidance on social media measurement, the mix of journalism and marketing needed in brand newsrooms, the royal fuss over real-time marketing and more, it''s This Week in Social Media. Facebook’s Q2 earnings show mobile growth, U.S.

Social Media 162

Social Media Flipboard Journal comScore 162

Social Media Marketing

APRIL 3, 2013

Monday was April Fools Day, during which seemingly every brand got in on it and pranked the internet with a gag or two, poking fun at themselves or their products. According to Appinions, Ford is the #1 brand among OEMs driving technology conversations on the Internet. We're not alone out there.

Social Media 160

Social Media Flipboard Storify Reddit 160

Social Media Marketing

AUGUST 8, 2013

A SocialBakers study shows that "socially devoted" brands say that social customer care drives ROI. The Platforms The average prestige brand has a presence on seven social platforms. Smart brands may want to leverage their Instagram accounts for free instead. Cottonelle scored big with a post-publishing advertising strategy.

Social Media 167

Social Media Nielsen Press Release News 167

Waxing UnLyrical

NOVEMBER 30, 2016

Yet for some reason, brands continue to drone on about facts, instead of taking the same, tried-and-tested approach for emotional communication. In a world that’s saturated with marketing, it’s more important than ever for brands to make a lasting impression with their customers. Why Storytelling is So Effective.

Brands 100

Brands Loyalty Authentication Statistics 100

Convince & Convert

AUGUST 23, 2013

Dan Moyle , inbound marketing evangelist at Amerifirst , joins the Social Pros Podcast this week to discuss the importance of educating consumers, why advertising is a waste of money, and how a mortgage company got so many followers on Pinterest. Amerifirst has done away with advertising and relies entirely on inbound marketing.

Advertising 130

Advertising Marketing How To Education 130

Social Media Marketing

AUGUST 16, 2013

Android is better, big data in Asia, the merging of HR and marketing, Canadian women like to talk about brands, Fortune 500 CEOs are scared and ignorant of social media, Twitter use rises, the social networks that help search engine optimization and more, it''s This Week in Social Media. A roundup of relevant links affecting our industry.

Social Media 167

Social Media Flipboard Press Release Trends 167

Social Media Marketing

APRIL 23, 2013

Don''t try this at home: 5 Publishing Tricks That Brands Should Avoid While content marketing gets a lot of play, there''s also a lot of frustration around the industry. 5 ): Advice for Clueless Brands on Social Media. Platforms Resource for discovering which brands are on social platforms - Vine, Pinterest, Instagram and Tumblr.

Social Media 165

Social Media Tumblr Authentication comScore 165

Twist Image

APRIL 4, 2014

When people talk to me about advertising agencies - especially ones that claim to be "fully integrated" - what I (still) hear is: digital advertising. Make no mistake about it, advertising is a juggernaut in the world of marketing, but it''s not everything. Advertising is one component of the communications challenge.

Advertising 92

Advertising Marketing Comparison Banking 92

Convince & Convert

JULY 30, 2013

Marketers and advertisers have relied for decades on brand characters like Tony the Tiger and Mr. Clean to build brand trust and awareness through print, TV and packaging. Today, brand marketers use these same characters in visual content on Facebook in an effort to engage their target audience.

Brands 150

Brands Case Study Content Facebook 150

Twist Image

NOVEMBER 29, 2016

There was a time when I thought all display advertising was "meh." . I was there when the IAB came online, and standards became part of the formalization and validation of this advertising channel. I was there when the IAB came online, and standards became part of the formalization and validation of this advertising channel.

Advertising 40

Advertising Publishing Engineering Cost 40

Twist Image

AUGUST 14, 2013

What is the truth about a brand? Every brand thinks that they are either able to control their brand message or (at the very least) manage it through social media channels like Facebook , Twitter and beyond. Those who are vaguely paying attention to the newfound brand narrative. Can brands protect themselves?

Brands 94

Brands Journal Airlines Publishing 94

Twist Image

JANUARY 4, 2017

Marketing is so much more than advertising. One of the bigger ideas (and evolutions) in marketing that I covered in my second business book, CTRL ALT Delete (which was published in 2013), was the idea of utilitarianism marketing. The fact is that marketing dollars don't have to (only) go to advertising. Yes, these can be apps.

Products 76

Products Brands Retail iPhone 76

agora pulse

MAY 30, 2019

When Snapchat unveiled Stories in 2013, it didn’t seem momentous. How extensively is it being utilized by brands? What’s important for brands to realize is that Stories is not a secondary feature on social platforms. Brands are increasingly embracing Stories. Consumers like Stories from brands.

Social Media 129

Social Media Survey Social Media Management Instagram 129

Twist Image

FEBRUARY 13, 2013

What is "native advertising"? If you're looking for marketing jargon in 2013, look no further than "native advertising." " But there's a debate about just what, exactly, the advertising industry means by "native advertising. " We do need a unified definition here.

Advertising 80

Advertising Adwords Publishing Guidelines 80

Proactive Report

AUGUST 14, 2013

Webinar August 28, 2013, Sally Falkow APR and Lisa Buyer discuss the new Google rules for writing a press release. Instead of PR content becoming a natural part of a brand’s online message, press releases became a tool in the SEO arsenal. They were never seen by the public and were not composed as an advertisement.

Press Release 80

Press Release How To SEO News 80

Buzz Marketing for Technology

MAY 28, 2014

To meet the challenge, CMOs have turbocharged Marketing Ops teams and are building their “Marketing Clouds,” leveraging marketing automation to nurture prospects, adding CRM to manage pipeline and customer relationships, while spending millions on branded websites and social pages, coupled with billions on media to promote their offerings.

Syndication 254

Syndication Marketing ROI System 254

The Realtime Report

DECEMBER 18, 2012

With its rapidly expanding audience, mobile gaming will also lead in advertising growth. in-game purchases of virtual goods (this will become the top-generating revenue in 2013 and beyond). in-game advertising. ” What are the options for advertisers looking to use gaming platforms? .”

Mobile 187

Mobile Advertising Social Networking Report 187

Social Media Strategies Summit

APRIL 22, 2019

While Instagram Stories have been widely adopted by brands, only around nine percent of major brands post to Facebook Stories. Brands will need to invest in social ads. One out of every four Facebook Pages now use paid advertising as part of their social media strategy and Facebook accounts for 23% of total U.S.

Trends 142

Trends Social Media Instagram Influencer 142