The Realtime Report

DECEMBER 19, 2013

The latest estimates from eMarketer show staggering growth in UK mobile advertising. Mobile ad spend for 2013 will total over £1 billion (around $1.89 Previously, eMarketer forecasted 90% growth in mobile advertising from 2012; now, an upward revision expects 126% growth. billion) in the UK. billion (or more than $3.58

Mobile 142

Mobile Statistics Retail Advertising 142

Idaconcpts

MAY 3, 2013

In a May 2013 webinar, Peter Goodman, VP of Salesforce Marketing Cloud, discussed the current state of advertising in the social media space. He took a look at the major advertising platforms on the leading social networks. He explained that one of the critical decisions for advertisers is what placements to select.

Trends 173

Trends Mobile Insurance FAQ 173

Webbiquity SMM

NOVEMBER 5, 2013

So without further ado, here are the 2013 #Nifty50 Men! Feel free to celebrate their achievement by dropping them a line on Twitter, and don’t forget to check out the Webbiquity blog for the 2013 #Nifty50 Women ! Proud to be an invited contributor to the Wharton FOA’s Advertising 2020 Project. Vala Afshar @ ValaAfshar.

Twitter 187

Twitter Airlines Syndication Blogger 187

Webbiquity SMM

DECEMBER 10, 2013

In another study, 35% of marketing professionals worldwide cited content marketing as their leading focus in 2013, followed by social media (25%) and SEO (15%). business enterprises said creating “metrics that demonstrate the value of social media” was their top internal social media objective for 2013. Michael Brenner ).

Statistics 207

Statistics B2B Content Marketing 207

Jon Loomer

FEBRUARY 14, 2024

The past several years of Facebook (and then Meta) advertising has been a whirlwind. As a result, I saw very early stages of (then) Facebook advertising. What could we say about Facebook advertising in the early days of 2010 to 2016 that remains the same today? Let’s be honest. Life in general has been a bit chaotic.

Advertising 175

Advertising Metrics Cost Sentiment 175

Twist Image

MAY 16, 2013

Let''s face it: we often make out marketing and advertising to be more important than it really needs to be. Ads are everywhere and the game of repetition and saturation is still what captures the attention, but there''s something else happening to the advertising industry that is worthy of thinking about. More than advertising.

Advertising 111

Advertising Research Data Survey 111

Webbiquity SMM

DECEMBER 16, 2013

. • 70% of buyers would rather learn about a company through an article rather than an advertisement. Content Marketing vs. Traditional Advertising #Infographic by Enterprise Content Marketing. 2: 30 Remarkable Content Marketing Facts and Statistics for 2013 (and 2014). #3: Pam is a content marketing rockstar.

Content 201

Content Marketing B2B Journal 201

Idaconcpts

JANUARY 14, 2013

Here are a few SEO trends you can expect to see in 2013. It will continue to behoove you in 2013 to make use of the varied Google services and products you can, whether paid or free. When you do, expect to pay more for them in 2013. The more Google grows in strength, the larger their monopoly on paid advertisements.

SEO 140

SEO Adwords Smart Phone Mobile 140

Social Media Marketing

MAY 29, 2013

Mary Meeker’s Internet Trends 2013 edition, more bidding efforts from Yahoo, Twitter gets into the CRM business, how brands are getting social media wrong, giving employees the tools they need to be productive and more - it''s This Week in Social Media. The authors note that brands could be doing better by implementing targeted advertising.

Social Media 164

Social Media Yahoo Storify Flipboard 164

Social Media Marketing

MAY 22, 2013

Painful, but relevant is the Truth About Advertising in 2013. Bookmarks/Read-Watch-Listen Later Social Media Examiner surveyed over 3,000 marketers and developed the 2013 Social Media Marketing Industry Report. strategy Advertising Video this week in social Marketing social media PR' Not so fast.

Social Media 167

Social Media Yahoo Privacy Survey 167

yMarketingMatters

JUNE 4, 2013

As we reach the half way mark for 2013, I wanted to bring you updates on the top marketing trends this year, and what you should be incorporating into your marketing mix to give your marketing a boost. I hope you find this advice helpful and that you give your business its best shot at tremendous success in 2013 with these marketing trends.

Trends 100

Trends Smart Phone Marketing Mobile 100

Twist Image

NOVEMBER 13, 2013

This past week, it was named by Amazon as one of the Best Books of 2013 in Business and Investing. Then, yesterday, Business Insider released their research report, The Future Of Digital - 2013 , at the Ignition event that further validated the thinking in CTRL ALT Delete. best books of 2013. best business book 2013.

Sentiment 100

Sentiment Advertising Google Review 100

The Realtime Report

APRIL 10, 2019

Study Finds Advertisers Get a Boost from “Media Multitasking”. The study to be published in the April edition of the INFORMS journal Marketing Science is titled “Social TV, Advertising, and Sales: Are Social Shows Good for Advertisers?”. Nielsen in 2014 estimated that 80 percent of U.S.

Study 79

Study Advertising Nielsen Retail 79

Twist Image

MARCH 15, 2013

" When I hear people say that they hate advertising, I don't believe them. People hate BAD advertising and, unfortunately, a good bulk of the work that comes out of the advertising industry is mediocre at best, and bad a lot more often than it should be. advertising. advertising agency. advertising industry.

Loyalty 111

Loyalty Conference Advertising Industry 111

Jon Loomer

DECEMBER 11, 2022

Historically, the average CPM (Cost Per 1,000 Impressions) has increased for Facebook advertisers during the holidays as competition for eyeballs and ad spending increase. Prior to 2020, advertisers routinely saw CPM costs double, triple, or more during the most competitive times. Here’s a graphic showing that increase from 2013.

CPM 194

CPM Facebook Sample Samples 194

Social Media Marketing

MARCH 27, 2013

All Pages will have Replies enabled on July 10, 2013. So-called "native advertising" is being discussed more widely these days. At the Native Advertising Summit (see? Here's a fantastic Index of Disruptive Technologies for 2013 by Jeremiah Owyang All of the links above are available on Delicious.

Social Media 164

Social Media Mobile Nielsen Press Release 164

The Realtime Report

JANUARY 3, 2014

Reddit Earns 56 Billion Pageviews in 2013. 2013 was a big year for Reddit. Reddit users are spreading the wealth among posts; out of over 40 million posts in 2013, the most popular post had just 3.6 Please email marissa@modernmedia.co if you have additional updates, or a social network that you feel should be on the list. .

Reddit 149

Reddit Social Networking Tumblr Statistics 149

Social Media Marketing

JULY 10, 2013

Is Facebook''s advertising beginning to spiral out of control ? Metrics/Measurement/Big Data A study by the Internet Advertising Bureau has determined that 90% of customers will recommend brands after social media interactions with them. Of course, a key to this is the interaction - a two-way dialog, not another advertising medium.

Social Media 167

Social Media Storify Flipboard Press Release 167

Social Media Marketing

MAY 1, 2013

Further reflecting the analysis is a call from WPP CEO Sir Martin Sorrell, who says that advertisers should significantly cut back on the money they''re spending on newspapers and magazines , as consumers aren''t spending as much time with those. It seems odd that we’re having this conversation in 2013. Image credit: teresia (Flickr).

Social Media 167

Social Media Tumblr Mobile Automotive 167

The Social Media Incubator

JANUARY 24, 2014

An obvious reason to why these sites are increasing advertising is easy: results. Facebook was expected to make nearly $1 billion in mobile ad revenue in 2013, and mobile Twitter users were 53 percent more likely to recall seeing an ad than average users. But which social media site might be best for advertisers? Should it be?

Advertising 114

Advertising Mobile ROI Education 114

Social Media Marketing

JUNE 5, 2013

Last week, we shared the 2013 Internet Trends deck from Mary Meeker; this week, The Atlantic takes a look a the 11 most fascinating charts from her presentation. India is seeing the benefit of social advertising for branding , according to the Ernst & Young Social Media Marketing: India Trends Study 2013 report.

Social Media 140

Social Media Foursquare Journal LinkedIn 140

Social Media Marketing

JUNE 12, 2013

In the first quarter of 2013, email grew by 11.6% In the unsurprising to anyone category, marketers are more enthusiastic about online advertising than consumers. In the Adobe study, consumers find traditional advertising a better source of information. Industry Could IBM be the Google for large enterprise organizations ?

Social Media 130

Social Media Metadata Flipboard Metrics 130

Social Media Marketing

APRIL 10, 2013

The PEW Research Center''s Project for Excellence in Journalism brings good news for brand publishers , noting that traditional sites like Forbes and The Atlantic have used native advertising to help grow revenues. million last year; and yet - despite the continued lack of accountability in metrics - TV advertising spending keeps increasing.

Social Media 159

Social Media Flipboard Survey Journal 159

Webbiquity SMM

DECEMBER 11, 2013

2: 30 Remarkable Content Marketing Facts and Statistics for 2013 (and 2014). Experts outline key content marketing trends for 2014 by The Guardian. This was post #3 of Content Marketing Week on Webbiquity. #1: 1: Content Marketing Week Starts Tomorrow! #2:

Strategy 226

Strategy Content Marketing BuzzStream 226

Twist Image

AUGUST 8, 2014

So, are you sick of the term Native Advertising? Back in February 2013, I penned an article for Harvard Business Review titled, We Need a Better Definition of "Native Advertising" In short, it felt like native advertising is just simply sponsored content. native advertising. paid advertising.

Advertising 88

Advertising Content LinkedIn Publishing 88

Social Media Marketing

MAY 8, 2013

For autos, even the Super Bowl didn''t help, as social sharing around that content fell flat in Q1 2013. The Platforms Facebook has said that 30% of its revenue is derived from mobile advertising , and it''s a good thing, as 1 in 6 users access Facebook only via a mobile device. But is there a downside to it?

Social Media 160

Social Media Automotive Klout Flipboard 160

Convince & Convert

DECEMBER 20, 2013

And from Expion , a free report on the top 50 retail brands’ social media use in 2013. Lessons from 2013: The Big Bang of Social. The Social Pros boiled down 2013 in social media into 5 general trends. Internet ads (and advertising in general) used to be all about the “push” – how can we push the product?

Social Media 145

Social Media Collaboration Class Retail 145

Social Media Marketing

JULY 18, 2013

Metrics/Measurement/Big Data Sponsorships are still a growing percentage of budgets growing anywhere from 3-6% in 2013 and comprising 14% of marketing budgets. Advertising this week in social measurement social media facebook PR content' Some recommendations/warnings for WeChat from a marketer. Image credit: h.koppdelaney (Flickr).

Social Media 167

Social Media Flipboard Hashtag Metrics 167

Sherrilynne Starkie

FEBRUARY 23, 2013

Brands are flocking to Facebook but are overlooking the significant opportunities and value that bloggers bring to digital marketing initiatives, according to the T echnorati 2013 Digital Influence Report. Blogs offer direct opportunities for brands including banner, text and native advertisements, sponsored content and product reviews.

Blogger 389

Blogger Brands Technorati comScore 389

Kikolani

FEBRUARY 27, 2013

Advertising to drive-by visitors is becoming more expensive and less effective. Another marketing strategy that will become very important in 2013 is guest blogging. The final marketing strategy you shouldn’t ignore in 2013 is the power of community sites. Become an Active Guest Blogger. Be More Active on Community Sites.

Strategy 137

Strategy Hubspot Marketing Case Study 137

Social Media Marketing

MAY 15, 2013

of internet users in 2013 to 54.7% Facebook is set to make a big data play - this is a story that''s in the making, with recent acquisitions, advertising offerings, and the mountain of data on which Facebook currently sits. Globally, Facebook users will go from 42.6% Go inside MasterCard''s social command center.

Social Media 162

Social Media Flipboard Social Networking Foursquare 162

Jon Loomer

SEPTEMBER 23, 2020

Given that some version of this rule has existed since 2013, this is a big deal. And others assumed the worst from advertisers unbound to these rules. Privately, reps are confirming this news with advertisers. Lots of text in images wasn’t nearly as common in 2013. Some refused to accept this as fact.

CPM 217

CPM Advertising Campaign Price 217

Webbiquity SMM

JANUARY 2, 2013

More than 80% of small to midsized businesses (SMBs) plan to increase their use of social media in 2013. ” The only tactic that fares worse is print advertising (9% very effective vs. 30% not effective). ( All of the Ad Age Top 100 Advertisers have now established Facebook pages for their brands. eMarketer ).

Social Media 245

Social Media B2B Marketing SEO 245

Twist Image

SEPTEMBER 12, 2014

Have you jumped on board the native advertising train yet? There are few words more buzzworthy these days than "native advertising" (that''s a lie. Yesterday morning, I moderated a panel discussion at Content Marketing World in Cleveland titled, The Hottest Term in Content Marketing: The Opportunities in Native Advertising.

Advertising 93

Advertising Tumblr Publishing Brands 93

Jon Loomer

SEPTEMBER 23, 2020

Given that some version of this rule has existed since 2013, this is a big deal. And others assumed the worst from advertisers unbound to these rules. Privately, reps are confirming this news with advertisers. Lots of text in images wasn’t nearly as common in 2013. Some refused to accept this as fact.

CPM 170

CPM Campaign Advertising Price 170

Writtent Blog

SEPTEMBER 20, 2013

If we had to describe the pulse of the marketing industry, which was on full display last week in Cleveland at the Content Marketing World 2013 conference, it would be the concept of pushing yourself a bit further than ever before. Or as Marketo’s Maggie Jones who attended Content Marketing World 2013 puts it “1. How do they do it?

Content 72

Content BuzzStream Marketing Sports 72

Social Media Marketing

JULY 24, 2013

A 61 percent increase in advertising revenue - 41 percent of which was from mobile advertising. Youtility is all about providing value to customers - making your brand, your content, your services useful to them, rather than making it all about a stream of advertising and marketing. billion monthly users as of June 30.

Social Media 162

Social Media Flipboard Journal comScore 162