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Case Study: Blogger Outreach for Oxfam America’s International Women’s Day 2012 Campaign

Waxing UnLyrical

One of the most fun projects I’ve worked on recently was Oxfam America’s (OA) International Women’s Day (IWD) 2012 campaign. Since OA already has a robust social media presence, our task was not to add to its social media plan, but to supplement it via blogger outreach. The project.

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How We Built Our Guest Posting Program

Buffer Social

Each week, we (the Content team) would receive overflowing inboxes filled with requests to post articles on the Buffer blog.   Usually, we’d pay these messages no mind – guest posts just weren’t a part of our content strategy. This was everywhere, from our emails to our LinkedIn accounts. 

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4 Reasons to Use Social Enterprise Networks for Business

Mindjumpers

Tweet Guest post written by Ashley Furness, who has spent the last six years reporting and writing business news and strategy features. Before joining Software Advice in 2012, she worked in sales management and advertising. This month, I surveyed end users to find out how they draw value from going social.

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In Memoriam: Don Bartholomew, Godfather of the Measurati

Waxing UnLyrical

His legacy is a PR industry that is infinitely better, more accountable, and more professional because of his contributions. I got to know Don a few years ago, after I’d become a “social media” person. Don was a guest on #measurePR many, many times. “He will be forever missed but never forgotten.”

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Fetching Friday – Resources Mashup & How to Generate Good Ideas

Kikolani

This post is part of a weekly series, Fetching Friday, featuring the best posts of the week in blogging, business, freelancing, SEO, and social media on kikolani.com. Over at the Social Media Examiner Blogging Club, I’m offering free blog reviews. The Resources Mashup. Blogging / Content. Freelancing.

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20 Bloggers to Watch in 2012

ProBlogger

This year, I tried to go outside of the social media echo-chamber and focus on people who are expanding beyond their blogs. If you are after more variety, I’ve included links to other round-ups at the end of this post. If you are after more variety, I’ve included links to other round-ups at the end of this post.

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How to Make Money Online Through Blogging and Writing

Kikolani

Guest blogging isn’t just about getting exposure – there are plenty of sites that will pay you to contribute an article to their site. While the pay range varies, I typically only keep track of sites that offer a minimum of $50 per post and have found opportunities that go up to $200 a post, $1.25

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