Waxing UnLyrical

NOVEMBER 20, 2018

Our computers, smart phones, televisions and other devices are inundated with information: From news articles and blog posts, to tweets, Facebook posts and messages on dozens of other social networks, to emails and newsletters. Fortunately, we now have two major tools at our fingertips: data and insights. Owned Media Readership.

Nielsen 140

Nielsen Press Release Metrics Smart Phone 140

Buzz Marketing for Technology

OCTOBER 18, 2013

Data can be one of the most inexpensive and smart listening tools a brand can have in its arsenal. According to eMarketer, 15 percent of online retail sales this year will take place via mobile devices, which is up from 11 percent in 2012. percent from 2012 and almost triple the amount spent in 2011. Overall, U.S.

Retail 217

Retail Discount Loyalty Data 217

Waxing UnLyrical

NOVEMBER 27, 2012

Of the alternative metrics that are (slowly) replacing AVE, measurements of engagement seem to be the most readily accepted. As with any social network, it takes a while for the best measurement tools to sort out, and even then, (as always) you need to pick the tool that best measures what you are looking to measure.

Analysis 198

Analysis Metrics Questions Communities 198

Sprout Social

FEBRUARY 16, 2022

In 2020, 74% of US adults said they had used YouTube, beating out all other social networks. 2012: Watch time. In 2012, YouTube announced a new metric “ Time Watched ” to use in their search and Suggested Video algorithm. Utilize translation tools to help you reach a global audience. Global ad revenue is 19.77

YouTube 123

YouTube Notification Video Trends 123

Unmetric

NOVEMBER 12, 2019

Audience sizes and fan growth have been derided by many social media managers as being worthless vanity metrics. Sure, in the early days of social media, brands were obsessed with growing their audience size to be bigger than their competition. Clients of Unmetric can see posts as far back as 2012 for many brands.

Social Media 84

Social Media Analysis How To Analytics 84

Webbiquity SMM

JANUARY 19, 2016

Social media use isn’t quite universal—but it’s getting close. population now has at least one social networking profile; more than half use two or more social networks. The number of worldwide social media users is projected to grow from 2.1 But social media marketing spending will rise anyway.

Social Media 100

Social Media Marketing Survey Metrics 100

Webbiquity SMM

OCTOBER 5, 2012

Again, thank you for reading the MarketingSherpa Readers Choice top b2b marketing blog for 2012. PR Monitoring and Management Tools: Which is Best? 78 (of the) Best Social Media Marketing Tips, Guides, Tools and Strategies of 2010 So Far (August 16, 2010). Which tools are most helpful?

Vocus 155

Vocus B2B Social Media Statistics 155

Convince & Convert

MAY 23, 2017

The four most popular messaging apps already have more monthly active users than the four major social networks. They won’t know where you got the article from, making dark social a form of referral traffic that is attributed to the wrong channel. By the way, don’t confuse dark social with Facebook’s dark posts.

Brands 129

Brands Analytics Data Metrics 129

Writtent Blog

JUNE 25, 2013

Would you read something about a 2012 political election, or best practices for using MySpace? The modern marketer needs to be incredibly quick on their feet, which is why developing a tried-and-true list of content creation tools and resources is critical to winning success and SEO benefits beyond your wildest dreams. Probably not.

Tools 91

Tools Content Blogger Curation 91

Kikolani

NOVEMBER 2, 2012

See these example presentations using Prezi that demonstrate how this tool can be used to take your presentations to the next level. Measuring Marketing Effectiveness: 6 Metrics You Need to Track – For content marketers, metrics provide deep insights into how our content is performing. Social Media / Social Networking.

Mashup 117

Mashup Resources SEO RSS 117

Kikolani

MARCH 30, 2012

Link Evaluation Survey 2012 – We know what we look for in a link for our clients but we wanted to survey as many members of the SEO community as we could to get a real idea of the kinds of methods and metrics that SEO professionals all over the globe are using to assess the quality of a link. Social Media / Social Networking.

Mashup 115

Mashup Resources SEO RSS 115

Net-Savvy Executive

JANUARY 3, 2012

Like Means What People Think It Means and The Rise of the "Influence" Peddlers The labels attached to the metrics we get from social networks are a big part of the challenge of interpreting the data. Being satisfied with the top-level metrics your tool (any tool) spits out isn't sufficient.

Metrics 54

Metrics Analytics System Social Networking 54

Webbiquity SMM

FEBRUARY 11, 2013

As the fourth-largest social network, and the fastest growing in 2012 , Twitter has emerged as a serious platform for business professionals to share breaking news, promote thought-leadership content, and engage with customers, prospects, peers and industry influencers. ” Twitter Tools. Get retweeted more often?

Tools 192

Tools Twitter Tips HootSuite 192

Sprout Social

NOVEMBER 15, 2016

A social media strategy is a summary of everything you plan to do and hope to achieve for your business through the use of social networks. Start by creating a list of social media objectives and goals. On which social networks does your target audience spend their time? For example: Newsletter sign-ups.

Social Media 40

Social Media ROI Loyalty Social Networking 40

Sprout Social

MAY 31, 2016

Most are running robust social campaigns, but many are failing to equip their employees with the tools needed to amplify the company’s message through their personal social networks. A 2012 study conducted by Wanda Meloni at M Research projected that the market for gamification would reach $2.8 Distorts metrics.

Metrics 40

Metrics Authentication Curation News 40

Social Media Marketing

FEBRUARY 25, 2012

Simply stated, the site is a visual bookmarking tool. And it must be working more widely, for one analyst recently observed that he has seen " some of the strongest user engagement, retention, and virality metrics " there and Bessemer Ventures is bullish on Pinterest. Shame on you.

Apparel 167

Apparel comScore Delicious Posterous 167

The Way of the Web

DECEMBER 24, 2011

2012 The Year of 3D Printing? With the roll out of new embedding tools from Youtube, Vimeo etc, it turned out that WordPress was stripping out the code whenever you tried to publish an embedded video. Klout and Peerindex: Social network loyalty cards. Problems embedding Youtube videos in WordPress?

Klout 33

Klout Embedding Loyalty Vimeo 33

Webbiquity SMM

JANUARY 15, 2013

As noted in 21 (of the) Best Facebook Guides, Tools and Rants of 2012 So Far a few months back, Facebook remains the 800-pound gorilla of the social networking world. Find the answers to these questions and more here in two dozen of the best Facebook guides, tips, stats, facts, raves and rants of 2012.

Facebook 192

Facebook Small Business Advertising Hubspot 192

Convince & Convert

MARCH 29, 2012

When we really probe and ask them about the business problem they’re trying to solve, that’s never nearly as clear as their need to know number XYZ or metric 123. What is your social media stat of the week? Eric’s Social Media Stat of the Week: Social Media is the Best Source of Leads for 11% of B2B Companies.

B2B 120

B2B Software Social Media Survey 120

Convince & Convert

MARCH 29, 2012

When we really probe and ask them about the business problem they’re trying to solve, that’s never nearly as clear as their need to know number XYZ or metric 123. What is your social media stat of the week? Eric’s Social Media Stat of the Week: Social Media is the Best Source of Leads for 11% of B2B Companies.

B2B 120

B2B Software Social Media Survey 120

Webbiquity SMM

AUGUST 28, 2012

How do we demonstrate the ROI of social efforts? Find the answers to those questions and many more here in almost three dozen of the best social media tips, how-to guides, lists and reports of 2012 so far. Social Media Marketing Tips, Tactics & Techniques. Five Types of Social Media Influencers by Intelegia.

Social Media 207

Social Media Tips Tumblr Wikipedia 207

Hootsuite

FEBRUARY 24, 2021

While those who work in social may be disproportionately called upon to justify costs, building a sound business case is good practice. Align your social media strategy with business objectives, track performance metrics, and prove your return on investment. Social media managers get asked this question a lot.

Questions 141

Questions Social Media HootSuite Marketing 141

Mindjumpers

NOVEMBER 15, 2012

With the enormous amount of time spent online on searching for information and connecting to social networks, content marketing is something marketers around the world have become increasingly interested in. It’s especially valuable for your brand to reach ‘influencers’, the celebrities of the social network.

Strategy 226

Strategy Brands Curation Content 226

Convince & Convert

MARCH 3, 2010

An Enormous Opportunity The huge (and expanding) reach of social media, and its relatively low cost (at least from a production fees perspective) makes it an incredibly attractive proposition for marketers. Keep Score Social media metrics are widely available, but require effort and integration to be gathered and analyzed successfully.

Social Media 121

Social Media Strategy CoTweet CoTweet 121

Ari Herzog

FEBRUARY 3, 2014

In the fall of 2012, my bounce rate was 82% and, in the fall of 2013, it dropped to 15% — dropping over 60% in a year ! On the other hand my post from mid-January about finding order in social networking chaos was read by 139 people and 45% were satisfied and clicked away, presumedly to visit me on Twitter or elsewhere.

Syndication 159

Syndication Metrics Analytics Applications 159

Social Media Marketing

MAY 29, 2013

Mary Meeker’s Internet Trends 2013 edition, more bidding efforts from Yahoo, Twitter gets into the CRM business, how brands are getting social media wrong, giving employees the tools they need to be productive and more - it''s This Week in Social Media. consumers streaming Netflix videos each week. Stuck on how to use Google+?

Social Media 164

Social Media Yahoo Storify Flipboard 164

The Social Media Hat

MAY 6, 2016

According to the social network itself, these new-look column ads are: "29% more effective at attracting views (noticing the ad). Users tend to focus more on their News Feeds than on material emerging around it elsewhere, though the recent re-design of the column ads may change that metric over time. Instagram ads.

Facebook 155

Facebook Feed Feedly News 155

Kikolani

JANUARY 6, 2012

20 Bloggers to Watch in 2012 – These are 20 people who stood out to the author this year. 31 Pro Tips for a Successful, Satisfying, and Insanely Profitable 2012 – 31 tips from the Copyblogger writing team (and friends) about how to make the most of your 2012. The Resources Mashup. Blogging / Writing. Freelancing.

Mashup 115

Mashup Resources RSS Remix 115

Sprout Social

APRIL 22, 2019

Although it joined the game a bit later than some of the other popular social networks (Instagram launched on October 6, 2010 while Facebook started in 2004, Twitter in 2006 and Pinterest in January of 2010), Instagram certainly has made a name for itself in the industry. Video posts receive 38% more engagement than image posts.

Instagram 111

Instagram Marketing Hashtag Statistics 111

Socialmedia.biz

MARCH 23, 2016

But social media is critical to the modern business landscape. What’s more, as early as 2012, social media promotion produced a “100% higher lead-to-close rate than [traditional] outbound marketing.” So how do you make social media work for your business without it taking over your life? Social Mention.

Social Media 63

Social Media HootSuite Hashtag Sentiment 63

Webbiquity SMM

FEBRUARY 7, 2012

Reports, surveys, studies and infographics are among the most popular content posted and shared across social networks. But which networks are most effective for spreading the content produced? How widespread, really, is the use of social media for marketing? Infographic: Social Media ROI Statistics by Digital Buzz.

Statistics 190

Statistics Research Social Media B2B 190

Techipedia: Tamar Weinberg

JANUARY 5, 2012

HubSpot has recently launched a most amazing Marketing Grader tool to help you measure the effectiveness of your website. Please be sure to check it out as it’s one of the best tools I’ve ever seen , and I would be saying that even if they weren’t a sponsor! This is a review of what tools (e.g.

Marketing 264

Marketing SEO Case Study Small Business 264

Webbiquity SMM

NOVEMBER 12, 2013

are now active on at least one social network, up from 67% in 2012 and just 8% in 2005. As many companies have learned the hard way, unanswered complaints on social networks can go viral, causing real damage to a company’s brand. Social Media Today ). Social Media Today ). Social Media Today ).

Statistics 226

Statistics Social Media B2B Journal 226

Webbiquity SMM

MARCH 11, 2013

While search is still vital, web users are increasing discovering content througn social networks and social sharing (and search engines are increasingly considering social signals in rankings), meaning that – content needs to be compelling and optimized (and promoted) in channels beyond search.

SEO 192

SEO Paid Search Engineering Reputation 192

Hootsuite

FEBRUARY 10, 2020

The right social media apps will save you time, help you create better content, and connect with the right audience. Here, we list the best apps and most essential tools so you can do your job more effectively and efficiently. The 4 most essential social media apps. 17 of the best social media apps and tools for marketers.

Social Media 145

Social Media HootSuite Marketing Apple 145

Webbiquity SMM

MARCH 6, 2012

And while its primary marketing value is on the B2C side, more than a third of B2B marketers also rate it as their most active social network. ” Facebook will Turn Off all FBML on June 01, 2012. by Wildfire Social Media Marketing Blog. What common mistakes should marketers avoid? Transition to iFrames Now!

Tips 219

Tips Facebook Tools B2B 219

Sprout Social

NOVEMBER 23, 2016

If your social posts aren’t reaching the right audience, the time and energy you’re putting into them is going to waste. The beautiful thing about social media is its vast reach, which can easily be segmented using targeting tools. Q6: What's the most common misconception about social media metrics and how do you correct it?

Social Media 40

Social Media Content Meme Geotagging 40