Techipedia: Tamar Weinberg

JULY 11, 2013

Apple, of course, started this trend with the introduction of the first iPhone, but distilling entire companies down to a collection of utilities is now pervasive, and that is where the vast majority of technology and marketing development is headed. So how can today’s marketers respond to the drive towards mobile marketing?

Mobile 191

Mobile Strategy Marketing Insurance 191

yMarketingMatters

APRIL 15, 2013

Smartphones and tablets are becoming a paramount marketing consideration, and skyrocketing mobile use has critical implications for business. Mobile marketing should definately be an integral part of your overall marketing strategy. An impressive increase from 35% in 2011 and 44% in 2012. 13% are 18 to 24.

Mobile 231

Mobile Smart Phone Marketing Adwords 231

Proactive Report

DECEMBER 9, 2014

Download the PDF of the Social Media Strategy Template here. 92% of marketers claim that social media marketing is important for their business. Pinterest has seen remarkable growth in the last three years: 11 (2%) F500 companies had a Pinterest account in 2012. Identify key influencers that can spread your messages.

Template 111

Template Templates Social Media Strategy 111

Convince & Convert

MAY 22, 2013

In the summer of 2012, as I sat around with my colleagues in our conference room one afternoon, we were jolted by an “aha” moment. It was time to hustle and really scrutinize this generation, which turned 18 in 2012. It was time to hustle and really scrutinize this generation, which turned 18 in 2012. So we examined deeper….

Marketing 156

Marketing Patterns Journal Influencer 156

Kikolani

MAY 11, 2012

19 Ways to Build Relationships With Blog Comments – Business blogging strategy: use these blog comment tactics to build and cultivate better relationships with your business community. Your Blog, Your Rules – Why Marketing Should Always Begin at Home – Don’t rely solely on social platforms for housing your content.

Mashup 113

Mashup Resources SEO RSS 113

Proactive Report

MAY 8, 2017

Download the PDF of the Social Media Strategy Template here. 92% of marketers claim that social media marketing is important for their business. Pinterest has seen remarkable growth in the last three years: 11 (2%) F500 companies had a Pinterest account in 2012. Identify key influencers that can spread your messages.

Template 56

Template Templates Social Media Strategy 56

Talkwalker SM

MAY 26, 2016

Let’s face it: in the digital sphere, this is the era of ad blockers, and potential customers trust the recommendations of their peers a lot more than the content produced by your marketing team. Products presented by visual influencers perform significantly better than others, especially apparel (6.4x

Analytics 68

Analytics Influencer Apparel Airlines 68

Proactive Report

NOVEMBER 12, 2011

The number of social media monitoring tools has exploded and at last count there were over 200 on the market. Savvy PR and marketing folk are digging deep into the conversations – mining that data to find insights that can drive strategy, inform product R & D, give the competitive edge and improve that pesky bottom line.

Trends 103

Trends Social Media Social Graph Analysis 103

SocMed Sean

DECEMBER 18, 2018

Hazel draws her creative inspiration from famous influencers, travels and books. Like other emotions, humor can be power when used properly in a content strategy. Humor, also plays a pretty substantial role in life, so it makes sense that integrating humor into your marketing and social media would make sense.

Social Media 220

Social Media Meme Advertising Strategy 220

yMarketingMatters

APRIL 15, 2013

Smartphones and tablets are becoming a paramount marketing consideration, and skyrocketing mobile use has critical implications for business. Mobile marketing should definitely be an integral part of your overall marketing strategy. An impressive increase from 35% in 2011 and 44% in 2012. 13% are 18 to 24.

Mobile 100

Mobile Smart Phone Marketing Adwords 100

Laurel Papworth

MAY 31, 2012

Workshop training on social media strategy and campaigns – I’m teaching (doing a practical session, showing how to set up Facebook, Twitter, blog etc) an afternoon course with Inforum Group. Social Media Training June 2012. Wednesday 13 June 2012, 2pm-6pm. Do you work in sales, marketing or communications?

Course 66

Course Social Media Press Release Film 66

Webbiquity SMM

DECEMBER 12, 2012

“Ghost town” or not, many experts agree that Google+ is here to stay, and it’s valuable for b2b marketing, SEO , personal branding, and reputation management. Search results are personalized based on the +1s of those in your circles, and as a marketer, that changes the game. by B2B Digital Marketing.

Google 216

Google Tips Bookmarklet SEO 216

Later

JANUARY 1, 2020

Wondering what the big Instagram marketing trends of 2020 will be? In 2020, we’ll see Instagram continue its transformation into both an e-commerce platform and a long-form video platform, along with a new focus on conversion through influencer marketing. View this post on Instagram.

Trends 87

Trends Instagram Marketing Influencer 87

Laurel Papworth

APRIL 21, 2012

I’ll be teaching a couple of 1/2 day step by step social media course in Perth on 27th April, 2012 while I’m there for the #Media140 conference. In this one-day course you’ll get a real taste of the marketing power of the new Social Media campaigns: creating managing and distributing social content through online communities.

Training 76

Training Course Social Media Press Release 76

Mindjumpers

APRIL 11, 2012

Tweet Recently, Awareness released a new white paper on social analytics and suggestions on how marketers process and assimilate seemingly endless social data. How to use The Social Analytics for Marketing and Sales Effectiveness Framework. How to use The Social Analytics for Marketing and Sales Effectiveness Framework.

Metrics 268

Metrics Analytics Nielsen Social Media 268

Webbiquity SMM

JANUARY 19, 2016

And that usage isn’t all selfies and cat videos; both consumer and B2B purchases are influenced by social content. Social media now plays almost as large a role in purchasing decisions as does TV, and 57% of consumers say they’re influenced to think more highly of business after seeing positive comments or praise online.

Social Media 100

Social Media Marketing Survey Metrics 100

SocMed Sean

JANUARY 20, 2022

Time Magazine named Pinterest in its “50 Best Websites” list by 2012. At the same time, the concept of making money from blogs and earning an income from our social media influence was steadily growing. The question now, in 2022, is: “is that strategy still effective?”. It was brilliant, and it got the attention it deserved.

Fashion 130

Fashion iPhone Travel Posterous 130

Waxing UnLyrical

APRIL 26, 2012

Unless you’ve been under a rock since the beginning of 2012, by now you’ve heard of little thing called Pinterest. Social Media and marketing teams have been scrambling to figure out a strategy for Pinterest , and rightfully so – it’s a force to be reckoned with from a branding and a business-driving perspective.

Social Networking 222

Social Networking Flickr Influencer Retail 222

Visually SM

AUGUST 19, 2020

A big part of succeeding in Digital Marketing is finding out the right channels to promote your brand. Finding the proper channel to announce your goods and services demands as much of a strategy as anything else. How to build a social media strategy? How to build a social media strategy? Are you ready?

Social Media 130

Social Media Brands Reddit Platform 130

Convince & Convert

MAY 23, 2013

Now, Taco Bell’s custom ring bling gifted to a few “special ladies” is generating headlines for the company’s unique influencer strategy approach. The “special ladies” included Chrissy Teigen, Miss California 2012 Leah Cecil, Jessica Lu of MTV’s Awkward, and more.

Influencer 145

Influencer Instagram Social Media Strategy 145

The Realtime Report

AUGUST 8, 2012

The survey was conducted online in the spring of 2012 and drew more than 500 participants from a wide variety of professional disciplines and industries, including media, financial services, consulting, marketing, human resources, engineering, and others. There is also a webcast scheduled for August 9, 2012. What do you think?

ROI 191

ROI Mzinga Analytics Social Media 191

SocMed Sean

JANUARY 21, 2012

There is no doubt that 2012 is going to be THE year of social media. S = Strategy – Note: S DOES NOT EQUAL Sales (more on that later). Your strategy doesn’t have to set in stone, but it should be well thought-out and should be flexible enough to change as you learn and engage more. They aren’t.

Social Media 280

Social Media Tumblr StumbleUpon Digg 280

Waxing UnLyrical

JUNE 12, 2013

Marketing, word-of-mouth, and online commentary are just a few examples. Back in October 2012, I wrote a post with a similar theme to this piece entitled Tell Marketing: The Customer Experience Begins With Them. Obviously, marketing has its own objectives — to drive new customers, to establish awareness, etc.

Film 258

Film Metrics Flickr Loyalty 258

Bill Hartzer

DECEMBER 19, 2012

An online marketing strategy should never stop evolving and improving if it is to remain cost effective and successful. To get you started, here are 3 tips for you to consider when looking to improve your online marketing activity. Tip 1: forecast alternative solutions. Tip 2: Analyse all portals within the conversion funnel.

ROI 110

ROI Tips Marketing Software 110

Writtent Blog

JULY 10, 2013

It’s no exaggeration to say that smartphones and tablets are the biggest thing to hit marketing since the internet appeared. Cultural shifts can eat a weak marketing strategy for lunch, which is why it’s crucial for small businesses to immerse themselves in the realities of mobile, and adapt to the change. Source: HubSpot ).

Statistics 108

Statistics Mobile comScore Marketing 108

Hootsuite

MAY 18, 2023

Here are our top tips for including unique and compelling short-form video content in your marketing strategy — and captivating your audience. In fact, Vine – the short-form video app introduced in 2012 – was an early pioneer of the format. Post regularly Consistency is key when it comes to short-form video marketing.

Video 112

Video HootSuite How To UGC 112

Convince & Convert

SEPTEMBER 18, 2015

Being a successful marketer is less about being lucky and more about understanding buyers’ psychology. In today’s hyper-competitive world, you need to know what makes your customers tick and how to influence their purchasing decisions. From a marketing perspective, the halo effect impacts all brands to some extent.

Strategy 60

Strategy Content Apple Compete 60

Hootsuite

AUGUST 18, 2020

If you’re a creator working on getting more YouTube views , or a brand building out your YouTube marketing strategy , the platform’s recommendation algorithm counts for a lot. But here’s the long answer, too: 2005-2012: View count (a.k.a. 2012: Watch time (a.k.a. How the YouTube algorithm influences search results.

YouTube 145

YouTube HootSuite Metadata Notification 145

Buzz Marketing for Technology

OCTOBER 18, 2013

It’s unfortunate, but a lot of brands these days are still guessing their way through their website design and e-commerce strategy. Does product pricing influence the purchase decisions of your customers? percent from 2012 and almost triple the amount spent in 2011. Make data your best friend. Reach the right audience.

Retail 217

Retail Discount Loyalty Data 217

Keyhole.co

DECEMBER 19, 2023

Gymshark’s marketing strategy is one of the key reasons for its rapid success. The brand excels at partnering with celebrities and influencers to promote products, and they continue this trend on social media. In this blog, we’ll examine how Gymshark’s social media strategy helps it stay on top of the fitness apparel game.

Strategy 52

Strategy Influencer Social Media Meme 52

Keyhole.co

SEPTEMBER 12, 2023

Is looking for your campaign tweet from 2012 exhausting? So, if you’re a marketer trying to analyze their competitor’s account or if you’re trying to identify new customers, you must learn how to advance search on Twitter. Analyzing competitor strategies To stay ahead of the curve, know your competitor’s strengths and weaknesses.

Twitter 52

Twitter Hashtag Trends Sentiment 52

Hootsuite

JUNE 28, 2023

The term “dark social” was invented in 2012 by Alexis Madrigal, former editor of The Atlantic. Source: Morning Consult Great news for social media marketers, but what if your target audience isn’t Gen Z? What are dark social strategies? Dark social media, or dark traffic, isn’t easily tracked by traditional analytics tools.

HootSuite 120

HootSuite URL Analytics Forums 120

Likeable

APRIL 5, 2021

My wife Carrie and I were in the first year of our bootstrapped word-of-mouth marketing agency, then called theKbuzz, and following our baseball stadium sponsored wedding , we were serving clients through mall events , store grand openings , and guerrilla marketing —even more events at baseball stadiums. . It needed to evolve.

Social Media 68

Social Media Hosting Eventful Class 68

Pixlee

NOVEMBER 3, 2016

Social media data analytics is the foundation of an advanced, effective digital marketing campaign. It removes the need for marketing based on instinct alone. Inform Your Content Strategy. Your content strategy will be topical and applicable to the customer’s needs, enhancing effectiveness. Update Your SEO Strategy.

Data 40

Data Social Media Marketing Influencer 40

Buzz Marketing for Technology

OCTOBER 25, 2013

As more and more marketers are discovering, it’s impossible to think about any digital or e-commerce strategy without acknowledging the critical importance of the overall Hispanic population on today’s electronic marketplace. To be sure, Hispanics are not a monolithic and homogenous market. According to the U.S.

Mobile 225

Mobile comScore Insurance Sites 225

ProBlogger

DECEMBER 30, 2011

” I think Maria will be an influence on curators for years to come. Kristi Hines is a freelance writer, online marketing consultant, and social media enthusiast that blogs at Kikolani. Thanks to his blog, and inbound marketing , it grew to be one of the biggest companies of its kind in the world. Kristi Hines.

Blogger 53

Blogger Blogosphere Curation Case Study 53

Social Media Strategery

APRIL 3, 2014

For years, marketing, advertising, and public relations folks fought over budgets, scopes of work, ownership, and talent. The traditional buckets of marketing, advertising, and public relations seem so quaint now. In 2012, that number increased to more than $1.2 In 2011, they placed $250 million worth of ads in paid media.

Syndication 103

Syndication Marketing Advertising SEO 103