The Realtime Report

OCTOBER 12, 2012

Twitter wants politicians to know that their tweets are effective. The first 2012 presidential debate earned more than 10 million tweets, and was the “most tweeted event in U.S. Does it really influence users or change behavior? A new study from Twitter and Compete set out to answer these questions.

Campaign 184

Campaign Sites Twitter Compete 184

Oktopost

MARCH 21, 2019

Silicon Valley product designer Chris Messina invented the now ubiquitous hashtag when he was searching for a way to organize the fast-moving Twitter stream. Other Twitter users saw the value of adding hashtags to follow and engage in topical conversations on the network. How to Use Hashtags on Twitter. But, Chris persevered.

Hashtag 134

Hashtag LinkedIn Instagram Twitter 134

Webbiquity SMM

NOVEMBER 5, 2013

In that first year , we cast a wide net, honoring those whom we felt actively engaged as brand ambassadors on Twitter day in day out, exchanging valuable information, and just generally being good, helpful people. Last year , we narrowed our focus to honor the top 50 men and top 50 women engaging on Twitter on behalf of the tech sector.

Twitter 187

Twitter Airlines Syndication Blogger 187

Waxing UnLyrical

SEPTEMBER 25, 2012

Some nuggets: Andrew gave us a quick overview of Kred Story, “a visual history of your social media influence” – and I will say, though I haven’t played with this very much, it does seem quite impressive. Andrew Grill (@AndrewGrill) September 18, 2012. Andrew Grill (@AndrewGrill) September 18, 2012.

Klout 204

Klout Overview Influencer Hosting 204

Koka Sexton

DECEMBER 22, 2012

” The criteria used to benchmark each individual’s impact within the sales space was: Social media presence – Twitter/ Facebook/ Klout score/LinkedIn authority. Quality, regularity and popularity of written work – books, blog posts, articles, EBooks etc. Active engagement with recognized resource sites.

Influencer 81

Influencer Klout Marketing eBook 81

Laurel Papworth

MAY 31, 2012

Workshop training on social media strategy and campaigns – I’m teaching (doing a practical session, showing how to set up Facebook, Twitter, blog etc) an afternoon course with Inforum Group. Facebook, Twitter, blogs will be covered (we set up a blog live) as well as how to build audiences. Social Media Training June 2012.

Course 66

Course Social Media Press Release Film 66

Talkwalker SM

MAY 26, 2016

Images and videos play an ever increasing role in the way people interact on social media, as attested by the rise of visual-oriented platforms such as Instagram, Pinterest and Snapchat, and the increasing visual focus of giants such as Twitter and Facebook. Do you want to see what these influencers are posting about your brand?

Analytics 68

Analytics Influencer Apparel Airlines 68

Sherrilynne Starkie

NOVEMBER 4, 2012

Yesterday, Michael Geis t presented a keynote address to the IABC 2012 Canada Business Communicators’ Summit which was held in Ottawa. Finally, the government introduced bill C-11 and it was announced by then Industry Minister Tony Clement via Twitter. Lessons learned about online grassroots movements: These groups have real influence.

Committee 312

Committee Mashup Policies Wikipedia 312

Proactive Report

NOVEMBER 12, 2011

Find the influencers in each node of the graph. They had a Twitter feed, a Facebook page and a YouTube Channel going, but the weren’t too sure who they were talking to in which channel. Social Media Intelligence is definitely a trend to watch in 2012. Once you have the data use that old PR skill called content analysis.

Trends 103

Trends Social Media Social Graph Analysis 103

Laurel Papworth

APRIL 21, 2012

I’ll be teaching a couple of 1/2 day step by step social media course in Perth on 27th April, 2012 while I’m there for the #Media140 conference. They are small classes with room for question and answer, so bring your Facebook and Twitter questions! a business understanding of Facebook and Twitter and when to use them.

Training 76

Training Course Social Media Press Release 76

yMarketingMatters

APRIL 15, 2013

An impressive increase from 35% in 2011 and 44% in 2012. Currently, 31% of Americans own a tablet compared to 11% in 2011 and 22% in 2012. Time spent on mobile social media increased by a huge 387% from 2011 to 2012. The influence of mobile Internet shows no signs of slowing down. 13% are 18 to 24. are 25 to 34.

Mobile 231

Mobile Smart Phone Marketing Adwords 231

Ari Herzog

MARCH 18, 2015

This screenshot, courtesy of TwitterCounter , shows a 3-month tally of my Twitter followers from early 2014. Not on Twitter, anyway. They boosted your opinion of my influence. But moreover, in the age of social influence ranking systems such as Klout and Peer Index , I want to be current. Media Strategy Twitter'

Twitter 70

Twitter Klout System Influencer 70

Webbiquity SMM

DECEMBER 12, 2012

Susan Gunelius outlines five social networking features unique to Google+, including circles (which enable you to “separate your customers from your colleagues and online influencers from your business partners”) and hangouts (which can be “used for things like small-group webinars, question and answer sessions, and more”).

Google 216

Google Tips Bookmarklet SEO 216

Ari Herzog

APRIL 16, 2012

Mark Schaefer introduced his first book, “ The Tao of Twitter ,” on his blog on February 15, 2011. In that blog post, he wrote , “Every Twitter success story, case study, and business benefit has a common formula.” If you dissect any Twitter “success story” it may appear like luck. He’s got it right.

Twitter 115

Twitter Handbook Class Case Study 115

The Realtime Report

JULY 10, 2012

Over two in ten internet users worldwide would buy from a brand that a friend “liked” or followed on Facebook or Twitter, according to research conducted by Ipsos in March 2012. The Burst Media research also found that social media friends influence purchase decisions. online adults aged 18 or older in May 2012.

Buy 183

Buy Brands Facebook Survey 183

Waxing UnLyrical

SEPTEMBER 13, 2012

Here are some highlights: Klout has recently made changes to its algorithm, many of which appear to be in response to (heavy) criticism of the “influence” tool. The general consensus on whether people’s comfort levels had changed were reflected in Deanna Boss ‘ response: Another influence tool, Kred, also has made some recent changes.

Klout 183

Klout Influencer Journal Flickr 183

Firebelly

OCTOBER 9, 2013

By Katy Steinmetz The president’s outreach team took to Facebook and Twitter to fight (and win) their election battle in 2012, and they’ve returned to that turf this week, asking influential supporters to promote Obamacare using the hashtag #GetCovered. Obama Asks Celebs To Tweet About Obamacare.

Health Care 155

Health Care Social Media Insurance Hashtag 155

The Realtime Report

SEPTEMBER 5, 2012

Hoping for a high level of feedback, Under Armour is engaging heavily with the @UAWomen Twitter account, as well as #IWill and #WhatsBeautiful. Under Armour Women (@UAWomen) September 4, 2012. Under Armour Women (@UAWomen) September 4, 2012. — Under Armour Women: youtu.be/4yUkong5zZg 4yUkong5zZg via @ youtube.

Campaign 180

Campaign Apparel Social Media Posterous 180

Convince & Convert

MAY 23, 2013

Now, Taco Bell’s custom ring bling gifted to a few “special ladies” is generating headlines for the company’s unique influencer strategy approach. The “special ladies” included Chrissy Teigen, Miss California 2012 Leah Cecil, Jessica Lu of MTV’s Awkward, and more. Plus, all of the notes are signed by Taco Bell – not a PR rep. .

Influencer 145

Influencer Instagram Social Media Strategy 145

Waxing UnLyrical

FEBRUARY 21, 2012

I’ve been shockingly lax in posting your #measurePR Twitter chat updates recently. To catch up on the chat with Alan, as well as to read his predictions for measurement in 2012, you can download the transcript of #measurePR with Alan Chumley on Jan. I’m sorry! I’m hanging my head in shame! measurePR on Jan.

Flickr 165

Flickr Mobile Campaign Influencer 165

Buzz Marketing for Technology

OCTOBER 18, 2013

Does product pricing influence the purchase decisions of your customers? According to Forrester’s 2012 North American Brand Performance Study, being indispensable commands greater preference, and that means a higher likelihood that customers are going to keep spending their hard-earned dollars with your brand across multiple channels.

Retail 217

Retail Discount Loyalty Data 217

Ari Herzog

APRIL 16, 2012

Mark Schaefer introduced his first book, “ The Tao of Twitter ,” on his blog on February 15, 2011. In that blog post, he wrote , “Every Twitter success story, case study, and business benefit has a common formula.” If you dissect any Twitter “success story” it may appear like luck. He’s got it right.

Twitter 87

Twitter Handbook Class Case Study 87

Waxing UnLyrical

APRIL 26, 2012

Unless you’ve been under a rock since the beginning of 2012, by now you’ve heard of little thing called Pinterest. I still believe that social media is about relationships and engagement, but we are far enough along in this medium to understand how to drive quantifiable results that influence a company’s bottom line.

Social Networking 222

Social Networking Flickr Influencer Retail 222

Visually SM

AUGUST 19, 2020

Companies have a lot more to gain from joining Facebook, Instagram, Twitter, and other such platforms. Twitter focuses more on news and current events, while Instagram is a visual social network, filled with videos, pictures, and testimonials. Today, the platform has its own niche audience and its influencer marketing business model.

Social Media 130

Social Media Brands Reddit Platform 130

Hootsuite

AUGUST 18, 2020

But here’s the long answer, too: 2005-2012: View count (a.k.a. 2012: Watch time (a.k.a. In 2012, the platform announced an update to the discovery system designed to identify the videos people actually want to watch. How the YouTube algorithm influences search results. How do 2 billion users find what they want to watch?

YouTube 145

YouTube HootSuite Metadata Notification 145

Pixlee

AUGUST 10, 2020

Guess has a prominent presence on TikTok and features a lot of influencers and user-generated content. Although not as self-serve as Facebook or Twitter, TikTok offers functionality for you to advertise your brand on TikTok. In 2012 he quit his job to travel the world, and have visited over 65 countries.

Video 98

Video Marketing UGC Hashtag 98

Idaconcpts

NOVEMBER 21, 2012

Did you know that the first brand on Twitter was a retailer? My favorite denim company, @ earnestsewn (which I wear everyday), was the first commercial account on Twitter. Yes, the first Twitter brand account was created by one of Twitter’s founders back in May 2011. I created it and emailed them.

Retail 134

Retail Affiliate marketing Compete Study 134

Dave Fleet

JANUARY 18, 2012

your blog, Twitter, Facebook etc) but also by mining your databases for people and companies that you want to connect with at the event and seeting-up meetings with them ahead of time. With over 3,100 exhibitors and over 153,000 attendees in 2012, planning your schedule at CES can be overwhelming. Plan your visit using social media.

Social Media 276

Social Media Foursquare Conference Eventful 276

SocMed Sean

DECEMBER 18, 2018

Hazel draws her creative inspiration from famous influencers, travels and books. You could unintentionally offend a group, or an influencer, or come off as attacking an individual person or another brand. Sometimes Twitter wars might seem like a fun idea, but they can go badly @OldSpice Is your deodorant made with really old spices?

Social Media 220

Social Media Meme Advertising Strategy 220

Buffer Social

JULY 5, 2022

Along with her journalism work, Hunter amassed a huge Twitter following by sharing her sharp commentary on the latest TV and film news and celebrity gossip. While the influencer went viral on TikTok for her salmon rice bowl recipe in 2021, she first created her YouTube channel in 2012 sharing content around fitness and food.

Newsletter 80

Newsletter Film News Influencer 80

Likeable

APRIL 5, 2021

We had an assignment for Verizon FiOS, then a new cable TV alternative, to find influencers (yes, in 2007!) What was once a one-trick-pony in Facebook was quickly becoming a much more complex landscape, including Twitter , Instagram, LinkedIn and Pinterest. We had a defined purpose: to create a more likeable world. .

Social Media 68

Social Media Hosting Eventful Class 68

Waxing UnLyrical

MARCH 14, 2011

Twitter, which was founded in 2006, didn’t exist when I left. Sphere of Influence. The people we want to engage are the “influencers&# – people who have the ability to cause measurable actions. Our influencers and audience may, in fact, reside outside the borders of the United States. Prioritize.

Vocus 274

Vocus Flickr Training Posterous 274

SocMed Sean

JANUARY 21, 2012

There is no doubt that 2012 is going to be THE year of social media. Find ways to measure whether your social interactions are having a positive influence on your customer service activities, identifying new leads, or helping make your products/services better. C = Commitment – Social media is not a short-term campaign.

Social Media 280

Social Media Tumblr StumbleUpon Digg 280

Convince & Convert

JULY 23, 2012

Twitter is the new sports ticker. The London 2012 Olympics from July 27th to August 12th are going to be the most covered sporting event in our world’s history. Twitter is preparing for its biggest surge in event traffic with the London Games. Chad Ochocinco is regarded as one of the more savvy users of Twitter in the NFL.

Sports 133

Sports Social Media comScore Tweetdeck 133

yMarketingMatters

APRIL 15, 2013

An impressive increase from 35% in 2011 and 44% in 2012. Currently, 31% of Americans own a tablet compared to 11% in 2011 and 22% in 2012. Time spent on mobile social media increased by a huge 387% from 2011 to 2012. The influence of mobile Internet shows no signs of slowing down. 13% are 18 to 24. are 25 to 34.

Mobile 100

Mobile Smart Phone Marketing Adwords 100

Proactive Report

DECEMBER 9, 2014

83 percent have a Twitter account and 80 percent are on Facebook – a ten percent increase since 2013. Pinterest has seen remarkable growth in the last three years: 11 (2%) F500 companies had a Pinterest account in 2012. Identify key influencers that can spread your messages. Map the brand’s social graph.

Template 111

Template Templates Social Media Strategy 111

Twist Image

AUGUST 19, 2012

Schaefer over at Grow Blog recently published his second book, Return On Influence - The Revolutionary Power of Klout, Social Scoring, and Influence Marketing , which dissects the fascinating world of social scoring an individual consumer's true influence in the online channels. return on influence. the tao of twitter.

Klout 96

Klout Influencer Publishing Social Networking 96