Top Social Media Case Studies of 2012
The Realtime Report
DECEMBER 31, 2012
What were the most popular social media case studies in 2012? User backlash was aimed at both Toyota and Twitter, which had verified multiple accounts used in the campaign (via LocalResponse technology). Both While the media was hyping the campaign as a “#McFail,” in reality only 2% of tweets about the brand that day were negative.
79 Remarkable Social Media Marketing Facts and Statistics for 2012
AUGUST 18, 2012
Social media and inbound marketing techniques have been a boon for marketers. Not only do leads generated through social and content marketing cost half as much as traditional outbound-generated leads (see below), they also close at higher rate (again, see below). And social media isn’t just about lead generation of course. And…even social media itself.
Social Media Stats [Infographic]
JANUARY 18, 2012
Tweet 2011 was a great year for social media where we saw true integration of “social” to our lives. To demonstrate the growth of social channels in the last one year, here is an interesting infographic designed by Internet marketing firm Dream Systems Media based on the data provided by AdAge. 55% of Twitter users access the platform via their mobile.
Social Media Takes Gold at the London 2012 Olympics
JULY 31, 2012
For the London 2012 Olympics, the organizers and the International Olympic Committee (IOC) has recognized that people want to receive their event news in different ways. They have therefore responded by embracing and focusing on social media, in addition to more traditional media such as print and television. This is a change from even the last Olympics four years ago as Twitter was banned in China during the Beijing 2008 Olympic Games and there was no official Facebook integration. Twitter was banned in China in 2008, so it played a little role.
87 More Vital Social Media Marketing Facts and Stats for 2012
OCTOBER 16, 2012
Though social media marketing is now used in about 90% of companies, techniques, platforms and best practices continue to evolve. What will likely be the hot trends in social media over the next couple of years? Social Media Stats and Demographics. 1. 56% of Americans have a profile on at least one social networking site. Social media fatigue?
23 (More) of the Best Social Media Guides, Tips and Resources of 2012
DECEMBER 4, 2012
As noted in 33 (of the) Best Social Media Guides, Tips and Resources of 2012 So Far , posted here a few months ago, social media marketing adoption is now so widespread there’s little further question of “if” or “when” in the minds of most marketers–but many “how” and “what” questions still remain.
U.S. Election 2012 & Social Media: 5 Must-Reads
NOVEMBER 5, 2012
Take a look at how social media has influenced campaigns in today’s must-reads. 8 Big Social Media Takeaways from the 2012 Election Campaign. By Alex Kantrowitz While face-to-face engagement is still the bread and butter of electoral politics, social media does have an important role to play in national campaigns. Election Day in the U.S.
33 (of the) Best Social Media Guides, Tips and Resoures of 2012 So Far
AUGUST 28, 2012
Given the widespread adoption of social media marketing practices, the “if” and “when” questions seemed to have now been resolved by most midsized and larger companies (and a lot of small companies as well). However, as the posts and articles highlighted below show, plenty of questions remain, such as how much should we budget for social media?
Social Media In 2012: The Good, The Bad & The Ugly (5 Must-Reads)
DECEMBER 4, 2012
2012 was an exciting year in the social media space. From the Nielsen Social Media Report for 2012. 8 Big Social Media Disasters of 2012. Here are eight disasters from 2012…. 100 Fascinating Social Media Statistics and Figures From 2012. 10 of the best social media campaigns from 2012.
Study: The Global Social Media Check-Up 2012
JULY 23, 2012
Tweet Burson-Marsteller has conducted a survey examining the social media activity of the world’s 100 biggest companies – the Fortune Global 100 companies. The Global Social Media Check-Up 2012 specifically looks into how these companies use Twitter, Facebook, YouTube, Google+ and Pinterest. Twitter dominates the picture. Twitter accounts.
The Biggest Social Media Mistakes & Disasters of 2012
DECEMBER 11, 2012
With as quickly as things move on social media sites, there are going to be mistakes. Learn about some of the biggest ones brands made in 2012 (as well as lessons learned) in these must-reads. 11 Biggest Social Media Disasters of 2012. By Seth Fiegerman The calendar year wouldn’t be complete without a few social media fails.
The State of Social Media In The UK
JANUARY 10, 2012
Tweet Beginning of 2012 has brought in a lot of predictions and opportunities. Another chance to look at the social media universe, analyse the trends and make the strategies. 25-34 year olds are now the largest age group on Facebook as we enter 2012, with users under 17 years making up just 5% of the user base. Our data sources for this article were Xposure and Nielson.
8 Marketing Trends to Implement in Your 2012 Marketing Plan
JANUARY 19, 2012
What a year was 2011 for social media and marketing! Things moved at the speed of light, right? I watched and experienced first-hand the marketing and social media landscape change, consolidate, focus, develop and evolve all at the same time. But social media is a powerful marketing medium that MUST be used in your marketing tactics today. Be authentic.
The State of Social Media Marketing in 2012 [Study]
MARCH 17, 2012
Marketers continue to question the value they get from Facebook, Twitter, and other social networking sites. Many don’t know any more about how to measure engagement and what benefits it offers brands than when social media marketing first took off a few years ago. Even though current thinking dictates that social media outreach is essential [.]. Social Media
Top 12 Social Media Insights for Nonprofits in 2012
APRIL 15, 2012
Blackbaud, NTEN, and Common Knowledge have released their fourth annual Nonprofit Social Network Benchmark Report, a yearly analysis of how nonprofits are using social media platforms like Twitter and Facebook. This year’s report highlights 12 key social media insights for nonprofits that are intended to help the sector become more effective at using social media [.]. Facebook Infographics Marketing Nonprofit Social Media Twitter
[Comic] Social Media Security Fail
NOVEMBER 21, 2012
You’re asking for social media fun and frivolity with your Facebook or Twitter account. Facebook Featured Humor Mobile People Social Media Twitter best practices facebook security social media social networking tech tipsEver had this happen to you? The first thought is “oh no…my Facebook account has been hacked!”
Social Media is Complicated [Infographic]
MAY 18, 2012
As introduced to us by Business Insider , Buddy Media’s Social Enterprise Software is a suite of products is “designed to help brands build and maintain relationships with consumers to accelerate their business.” Start sharing content and use social media as another channel to amplify it. ” Why do brands need help with this?
Social Media is Going Corporate [Infographic]
JULY 3, 2012
The following infographic was compiled by MBAPrograms.com and it showcases some recent and interesting findings on how corporations are tackling social media. Below are some of the more interesting highlights from the infographic: 94% of corporates use social media in some capacity. Favorite social sites are Facebook (92%), Twitter (82%), LinkedIn (73%) and blogs (61%).
Timing Your Social Media Marketing
JANUARY 20, 2012
Social media marketers always wonder when the best time is to post on Twitter, Facebook, Google+, and the myriad of other social platforms for optimum customer engagement. Is midday better because users look at their Twitter stream while they’re eating lunch? It offers valuable insights for marketers who are trying to fine-tune their social outreach efforts.
Six important shifts for social media in 2012
DECEMBER 31, 2011
So, as usual, I got to thinking about the shifts I think companies need to make in their social media activities in the next year. Here are six shifts I hope to see in social media use by business in 2012. Over the last couple of years, we’ve seen a slow maturation in the way companies develop their objectives for social media.
Interactive Social Media: Add Your Favorite Tune of 2012
The Realtime Report
DECEMBER 31, 2012
Have you shared your favorite song of 2012? Social marketing solutions company Hyperactivate.com has created “the world’s first social media music mosaic” — powered by Spotify, the project aims to share everyone’s favorite tunes in 2012 via an interactive, social media collaboration.
Social Networking Stats: Twitter & Politics In 2012, #RLTM Scoreboard
The Realtime Report
DECEMBER 14, 2012
The #RLTM Scoreboard: Social Networking Stats for the Week. Twitter: over 500 million users. via SmartBlog on Social Media. Please email email@example.com if you have additional updates, or a social network that you feel should be on the list. Twitter & Politics: A 2012 Recap. tcot (top conservatives on Twitter). teaparty.
Social Commerce IQ 2012 [Report]
DECEMBER 19, 2012
The most recent report from 8th Bridge provides an overview and trend evaluation of the most recent state of Social Commerce. Data from the report was gathered during the period from August to October this year, where 475 companies based on the 2012 Internet Retailer Top 500 and Second 500 were involved. Social Commerce Trends. Customer Survey. survey among 1,819 U.S.
Social Media Ostriches – The Corporate Hypocrisy Of Blocking Employee Access To Facebook and Twitter
APRIL 5, 2012
Every time I hear of companies blocking Blogging Sites, Facebook, Twitter, and other Social Media sites, it makes me wonder what curmudgeon or poorly informed leader is calling the shots and what experience drove them to make the decision. There have been quite a few situations where folks on Twitter have reported news before the local or national news outlets.
How Brands Used Twitter in 2012
JANUARY 7, 2013
Twitter is definitely a platform that will survive on the long run, constantly growing in terms of increased user base as well as brands joining in order to engage with their audiences. To put the succes into perspective, in September 2011, the platform’s user base was half that amount, meaning that Twitter added as many users in 15 months as it did in the previous five years!
Social Media Comic: The Social Media Timesink
MAY 29, 2012
As a professional working in social media , I spend most of my day working on developing strategies to leverage channels like Facebook, Twitter, YouTube, and blogs to engage with customer communities. Then, when the day is over…I spend more time researching new tools, looking into the rumors of whether company X is buying company Y, reading articles about the latest digital technology and building connections with other bloggers and social media professionals. Do you work in social media? Do you experience social media overload?
Five Ways to Measure Social Media Efforts
MARCH 8, 2012
He asked if that included social media. said it did and he relayed a story to me about how many cold calls he gets from social media experts wanting to start Facebook and Twitter accounts for his business. Well, anyone with a Twitter account and a keyboard is a social media expert.” And trust can be built through the social networks.
Is Your Social Media Strategy Truly Agile?
JULY 24, 2012
Social media isn’t without these nebulous phrases or buzzwords either. My latest favorite buzzword that is invading both the business and social vocabulary is “Agile” As an ex-software developer, it makes me giggle a little when people use it incorrectly. Sustainable development, able to maintain a constant pace – Social media is a long-term commitment.
Are You A Social Media Channel Changer?
AUGUST 21, 2012
Combine 300 channels in my cable package, with an extremely short attention span and you have all the ingredients necessary for an evening of click…click…click… Are you changing the channels too quickly when it comes to social media? The same problem exists in the realm of social media, though. I admit it…I’m a channel flipper.
2012 Marketing: Five Ways to Power It Up
JANUARY 2, 2012
Email your contributors (your PR people, marketing and social media, SEO and customer service) and ask them to add the main promotional milestones of the year (in your industry). Idea: We should be on Twitter. Q: Why? A: So we can have more of a presence online. Q: Why? A: So we can reach more people. Q: Why? A: So more people know of us. No excuses. Remember Groupon? Current.
2012 Round-Up Of My Social Media Cartoons And Comics
MARCH 23, 2013
It’s that time again, time to bring all of my 2012 social media comic strips, cartoons and humorous graphics into one single post. If you haven’t already, also be sure to check out my roundup of social media comics and cartoons that I created in 2011. Are You A Social Media Channel Changer? Can Social Media Disrupt Your Life Or Career?
Social Media Use At Work
FEBRUARY 20, 2012
Last week I was working with a group of CEOs and one of the leaders said to me, “How do I get my employees to use social media? Most, if not all, use Facebook , YouTube , and Twitter in their personal lives, yet seeing that passion translate to work is oft missing. The issue, though, stems from the difference in how people are invited to the social networks.
The State of Social Media Marketing– Annual Survey Report
JANUARY 11, 2012
Tweet Recently, Awarness Inc released a report called The State of Social Media Marketing : Top Areas For Social Marketing Investment and Biggest Social Marketing Challenges in 2012. This report looks at key different areas of your social media strategy like monitoring, investments, human resource allocations and last but the most important one – the challenges.
Top 5 Social Media Fails of 2012
DECEMBER 17, 2012
Brands love social media for marketing and business development because it allows them to expose themselves to global audiences and hopefully, have a promotion go viral. Most of the below brands are rock stars when it comes to social media marketing, but we all make mistakes here and there! Here are the top 5 social media fails of 2012.
2012 Social Media Predictions: 5 Must-Reads
DECEMBER 26, 2011
Below are 5 must-reads related to 2012 social media predictions that we wouldn’t want you to miss. Social Media Predictions For 2012. By Avi Savar Facebook, Twitter, YouTube and other outlets are constantly evolving and experimentation is necessary to find success. Social Media Predictions for 2012. By Jeffrey L.
The Social Media Lifecycle [Infographic]
FEBRUARY 11, 2012
When implemented correctly, social media campaigns on Facebook, Twitter, and other social networks enable brands of all sizes to track sentiment, spot trends, filter and analyze data, collaborate with fans, and improve ROI. If you really want to get results from social media, it begins with creating a process.
25 Social Media Pet Peeves – How Many Are You Doing?
JULY 8, 2012
A while back, I asked a fairly straight-forward question on my Facebook page : What is your social media pet peeve? The value, here, is to help each of us understand what irritates other people in the realm of social media. 25 social media pet peeves. Spam and/or Phishing – via Twitter, LinkedIn email or any social media channel.