Top Social Media Case Studies of 2012
The Realtime Report
DECEMBER 31, 2012
What were the most popular social media case studies in 2012? User backlash was aimed at both Toyota and Twitter, which had verified multiple accounts used in the campaign (via LocalResponse technology). Both Both Toyota and Twitter learned an important lesson about social media campaigns that involve automated messaging, and LocalResponse no longer runs this type of campaign.
The Top #Nifty50 Women in Technology on Twitter for 2012
SEPTEMBER 10, 2012
A year ago, the #Nifty50 honored 50 remarkable men and women on Twitter. We’re proud to acknowledge these 50 women from 41 different organizations as the top #Nifty50 women of technology on Twitter for 2012. She also hosts the talent chat (#TChat) on Twitter Wednesdays from 7-8pm eastern time. ” She was named B2B Magazine’s 2012 Digital Marketer of Year.
79 Remarkable Social Media Marketing Facts and Statistics for 2012
AUGUST 18, 2012
Find the answers to those questions and many, many more in this collection of 72 fascinating social media marketing facts and stats for 2012. The average midsize or large company (1000 employees or more) has 178 “social media assets” (Twitter handles, employee blogs, etc.)–yet LinkedIn generates more leads for b2b companies than Facebook, Twitter or blogs.
8 Marketing Trends to Implement in Your 2012 Marketing Plan
JANUARY 19, 2012
So here are my 8 marketing trends to implement in your 2012 marketing plan. I think these marketing trends are a must for your SMB this year, following how the landscape “ended” in 2011 and are going to be very powerful in 2012. This will be even more prevalent in 2012. Would LOVE to get your comments and what you think 2012 Marketing Trends will be. Be authentic.
2012 Marketing: Five Ways to Power It Up
JANUARY 2, 2012
Idea: We should be on Twitter. Q: Why? A: So we can have more of a presence online. Q: Why? A: So we can reach more people. Q: Why? A: So more people know of us. The reason we want to be on Twitter is to get more people to become aware of us. And there are many ways to do that, not just Twitter. Marketing Websites 2012 marketing mana ionescuNo excuses. Remember Groupon?
How Brands Used Twitter in 2012
JANUARY 7, 2013
Twitter is definitely a platform that will survive on the long run, constantly growing in terms of increased user base as well as brands joining in order to engage with their audiences. To put the succes into perspective, in September 2011, the platform’s user base was half that amount, meaning that Twitter added as many users in 15 months as it did in the previous five years!
How to Create the Perfect Facebook Fan Page, 2012 Edition
Techipedia: Tamar Weinberg
AUGUST 21, 2012
You can follow Tim on Twitter or on Facebook. [ How to Create the Perfect Facebook Fan Page, 2012 Edition is a post written by Tamar Weinberg. ]. The post How to Create the Perfect Facebook Fan Page, 2012 Edition appeared first on Techipedia | Tamar Weinberg. This is a guest post by Tim Ware. ” And there’s no other option. ” to see examples and discussion.
Top Social Media Stats of 2012
The Realtime Report
DECEMBER 31, 2012
According to our traffic-counting elves, here are the top social media statistics we published in the last year: Twitter Hits 500 Million Registered Users (Feb 24): Approximately 12.3 UPDATE: By Nov 2012, Tumblr reached 20 billion pageviews per month. billion internet users by the end of 2012. Related Stories Social Networking Stats: Twitter Tops 200 Million Monthly Active Users, #RLTM Scoreboard Social Networking Stats: 63% of Users Share Product Info on Facebook, #RLTM Scoreboard Social Networking Stats: Twitter & Politics In 2012, #RLTM Scoreboard.
20 Social Media Blogs You Should Read in 2012
JANUARY 28, 2012
Here’s a list (in alphabetical order) of some great social media blogs to read in 2012. His expertise helps business and personal brands with digital social media marketing, including how to use blogs, Twitter, Facebook, LinkedIn, YouTube, and SEO to improve reach and engagement. 12. Social media is now an essential component of doing business. world.
Jack Dorsey’s Speech at Disrupt 2012 [Full Video]
SEPTEMBER 12, 2012
“We probably need to change the name of this conference,” Twitter and Square co-founder Jack Dorsey said on September 10, 2012 from the stage of TechCrunch Disrupt in San Francisco. Photo Credit: Fast Company. Business & Marketing inspirational video jack dorsey jack dorsey disrupt jack dorsey inspirational video jack dorsey speech jack dorsey techcrunch jack dorsey video
87 More Vital Social Media Marketing Facts and Stats for 2012
OCTOBER 16, 2012
48% of these consumers responded to a retailer’s offer posted on Facebook or Twitter. Twitter is about in the middle (55% of users age 35 or older) while 65% of Facebook users are over 35 (didn’t this start with college students?) 83% use Facebook and 53% are on Twitter, though that gap is expected to narrow by 2014 due to rapid growth in Twitter use. Pingdom ). 9.
February 2012: Ottawa’s Twitter top 20
FEBRUARY 5, 2012
After a brief absence (December and January) the Ottawa Twitter top 20 makes its return. started doing these tables over a year ago to illustrate how being popular (Grader) on Twitter doesn’t necessarily mean you have influence (TweetLevel). Perhaps people are just getting better at using Twitter to build influence? More likely, it’s about how the two tools are now evaluating Twitter users. Here’s how the Twitter top 20 is compiled: Only real humans are included (no brands, no publishers etc). Twitter Popularity ( Grader ). snookca.
U.S. Election 2012 & Social Media: 5 Must-Reads
NOVEMBER 5, 2012
Take a look at how social media has influenced campaigns in today’s must-reads. 8 Big Social Media Takeaways from the 2012 Election Campaign. It is with that point that this set of social media takeaways from the 2012 election begins. The 2012 Election Tracker gives viewers minute-to-minute updates on voter sentiment on Facebook and Twitter as the election unfolds.
Social Media In 2012: The Good, The Bad & The Ugly (5 Must-Reads)
DECEMBER 4, 2012
2012 was an exciting year in the social media space. From the Nielsen Social Media Report for 2012. 8 Big Social Media Disasters of 2012. By Dori Zinn With our favorite restaurants and brands offering deals and gifts on Facebook and Twitter, there’s no shortage of companies eliminating the marketing middle man and advertising straight to the consumer. Seriously obsessed.
2012 #Nifty50 Top Men in Technology on Twitter
Blue Focus Marketing
SEPTEMBER 16, 2012
Last year, my colleague Tom Pick ( @TomPick ) and I introduced the #Nifty50 awards , which honored 50 men and 50 women who were leading the way in social media through their active engagement on Twitter. week ago, Tom announced the 2012 #Nifty50 Women on his Webbiquity blog , and now I am pleased to announce the winning 2012 #Nifty50 Men. 2011 #Nifty50 Top Twitter Men.
Study: The Global Social Media Check-Up 2012
JULY 23, 2012
The Global Social Media Check-Up 2012 specifically looks into how these companies use Twitter, Facebook, YouTube, Google+ and Pinterest. In this blog post I put focus the findings related to Twitter and Facebook. Twitter dominates the picture. As of 2012, 87% of the companies are using at least one of the major social platforms to engage with online stakeholders.
Ottawa’s Twitter top 20 for 2012
DECEMBER 30, 2012
Sherrilynne’s Ottawa Twitter top 20 lists used to feature on this blog monthly. This list was compiled using Twitter Grader. So readers, please feel free to let us know if you agree with Grader’s assessment of Ottawa’s Twitter Elite and if not vote on who you think should be included. Ottawa's top tweeters for 2012. Ottawa’s Twitter top 20 March 2010. How to Find Your People on Twitter. Featured Ottawa Social Media Twitter Facebook Lists Online Communities Social networkView more lists from Sherrilynne Starkie.
Seven Tools for Your 2012 Marketing and Communication Plans
NOVEMBER 8, 2011
Today, though, I want to talk about some things you should be considering for your 2012 marketing and communication plans. If you’re looking for an opportunity to use a daily deal site, keep an eye on which ones remain toward the middle of 2012. Do not consider them as your big sales plan for 2012. And I don’t mean adding your Twitter and Facebook icons.
23 (More) of the Best Social Media Guides, Tips and Resources of 2012
DECEMBER 4, 2012
As noted in 33 (of the) Best Social Media Guides, Tips and Resources of 2012 So Far , posted here a few months ago, social media marketing adoption is now so widespread there’s little further question of “if” or “when” in the minds of most marketers–but many “how” and “what” questions still remain. Research] by Heidi Cohen.
March 2012: Ottawa’s Twitter top 20
APRIL 1, 2012
The tables below are meant to illustrate how being popular (Grader) on Twitter doesn’t necessarily mean you have influence (TweetLevel). Here’s how the Twitter top 20 is compiled: Only real humans are included (no brands, no publishers etc). Twitter Popularity ( Grader ). Twitter Influence ( TweetLevel ). 1. Related posts: February 2012: Ottawa’s Twitter top 20. November 2011: Ottawa’s Twitter top 20. October 2011: Ottawa’s Twitter top 20. September 2011: Ottawa’s Twitter top 20. snookca. 3.
US Mobile Ad Spending Will Top $4 Billion in 2012
The Realtime Report
DECEMBER 27, 2012
Mobile advertising spending will total more than $4 billion by the end of 2012, according to eMarketer estimates. The third quarter of 2012 saw a 574% jump in mobile ad spending for the automotive industry year-over-year. And new research by Millennial Media reveals that certain industries have seen tremendous growth (more than 400% year-over-year) in mobile advertising.
24 of the Best Google+ Guides, Tips, Rants and Raves of 2012
DECEMBER 12, 2012
Don’t Be Evil” Tool — Backed By Facebook & Twitter — Shows Google’s “Search Plus Your World” Can Go Beyond Google+ by Search Engine Land. Will Google+ be a “Facebook killer” or just Google’s next failed social network? It’s certainly gaining traction, with over 500 million users now on board, already half of Facebook’s total. So what makes Google+ special?
20 More of the Best Twitter Tips, Tactics and Tools of 2012
FEBRUARY 11, 2013
As the fourth-largest social network, and the fastest growing in 2012 , Twitter has emerged as a serious platform for business professionals to share breaking news, promote thought-leadership content, and engage with customers, prospects, peers and industry influencers. ” How can you grow and maintain an active, relevant Twitter following? Twitter Tips and Guides.
33 (of the) Best Social Media Guides, Tips and Resoures of 2012 So Far
AUGUST 28, 2012
Find the answers to those questions and many more here in almost three dozen of the best social media tips, how-to guides, lists and reports of 2012 so far. Josh Dreller lists almost 200 tools for every aspect of social media marketing from managing multiple social networks, managing Twitter and searching social networks to apps for social analytics, media relations and video/photo sharing.
Interactive Social Media: Add Your Favorite Tune of 2012
The Realtime Report
DECEMBER 31, 2012
Have you shared your favorite song of 2012? Social marketing solutions company Hyperactivate.com has created “the world’s first social media music mosaic” — powered by Spotify, the project aims to share everyone’s favorite tunes in 2012 via an interactive, social media collaboration. Social Media Campaigns Hyperactivate.com mosaic music songs of 2012 Spotify
Nominate Your Favorite Technology Twitterer(s) for the 2012 #Nifty50 Awards
MAY 15, 2012
A year ago, Cheryl Burgess and I published the first #Nifty 50 award winners, starting with the #Nifty50 Women of Twitter on this blog in May 2011 and followed by the #Nifty50 Men of Twitter published on Cheryl’s Blue Focus Marketing blog in June. Nominate your favorite technology twitterer using this form. Check out Google’s Project Glass Video. Want to be part of this?
The Biggest Social Media Mistakes & Disasters of 2012
DECEMBER 11, 2012
Learn about some of the biggest ones brands made in 2012 (as well as lessons learned) in these must-reads. 11 Biggest Social Media Disasters of 2012. In 2012, plenty of big brands and organizations suffered serious backlashes on social networks like Twitter and Facebook for offensive tweets, questionable ad campaigns or controversial company statements.
The Demographics of Twitter Users [Study]
AUGUST 7, 2012
Tweet Twitter has more than 500 million users and is continuously growing, but who are all these new tweeters? Pew Research Center has released an Internet study that focuses solely on Twitter and includes some great user demographics. Twitter is soaring among young adults. use Twitter as of February 2012, and 8% are daily users. The tweeters.
Social Media Stats [Infographic]
JANUARY 18, 2012
Twitter now has 100 million active users and LinkedIn has over 64 million users in North America alone. We saw some great campaigns and interesting use of social media, along with expansion of mobile platforms. A few interesting take outs for social media statistics in 2012 : Facebook Statistics 2012: An average Facebook user has 130 friends and likes 80 pages. infographic].
The State of Social Media Marketing in 2012 [Study]
MARCH 17, 2012
Marketers continue to question the value they get from Facebook, Twitter, and other social networking sites. Many don’t know any more about how to measure engagement and what benefits it offers brands than when social media marketing first took off a few years ago. Even though current thinking dictates that social media outreach is essential [.]. Social Media
Top 12 Social Media Insights for Nonprofits in 2012
APRIL 15, 2012
Blackbaud, NTEN, and Common Knowledge have released their fourth annual Nonprofit Social Network Benchmark Report, a yearly analysis of how nonprofits are using social media platforms like Twitter and Facebook. Facebook Infographics Marketing Nonprofit Social Media TwitterThis year’s report highlights 12 key social media insights for nonprofits that are intended to help the sector become more effective at using social media [.].
Facebook LinkedIn Twitter in 2013
DECEMBER 28, 2012
Of the three largest social networking sites in the United States, I plan to use Facebook the most, LinkedIn the second-most, and Twitter the least. Twitter in 2013. Curated lists were used a lot in 2012 and will be leveraged much more frequently to categorize people and observe trends. Please continue reading Facebook LinkedIn Twitter in 2013 and leave a comment if inspired.
Twitter Shifts Position: Now Claims PeopleBrowsr Suit Is A Federal Antitrust Case
The Realtime Report
DECEMBER 5, 2012
Last week, PeopleBrowsr, a social analytics company, won a temporary restraining order preventing Twitter from terminating its long-standing access to the full firehose. At the time, Twitter said that it would vigorously defend itself based on “Contract 101″ arguments, claiming that its agreement with PeopleBrowsr gave the platform every right to terminate access.
20 Awesome Facts About LinkedIn – 2012 Edition
NOVEMBER 21, 2012
One of my most popular blog posts over at Social Media for Law Firms is 20 Awesome Facts About Twitter – 2012 Edition so I decided to pen another similar post focused on the social media platform for business, LinkedIn. 20 Awesome Facts About LinkedIn – 2012 Edition. LinkedIn is expecting to reach 5 billion professional searches in 2012 Tweet This Stat! .
28 (of the) Best Twitter Tips, Tools and Tactics of 2012 (So Far)
OCTOBER 23, 2012
Twitter isn’t just for the birds anymore. According to recent social media research , Twitter now has more than 165 million users, and is attracting nearly a million new users each day. Twitterers collectively post a billion tweets every three days. 62% of the Fortune 500 companies have at least one Twitter account, and the average Fortune 100 firm maintains 10 separate Twitter handles to support different product lines, divisions, functional areas and geographic regions. Twitter Tips for Newbies. How to Grow Your Twitter Following.
Three Values to Hold High in 2012
JANUARY 16, 2012
Three Values to Hold High in 2012. Don’t use a Twitter feed to broadcast information about you, don’t overtly promote your company in blog posts and please, please, please, don’t automatically link your Twitter feed with LinkedIn. Today’s guest post is written by Shelley Pringle. . Promanad had one of the most interesting corporate cultures I’ve ever experienced.
Top 5 Social Media Fails of 2012
DECEMBER 17, 2012
Here are the top 5 social media fails of 2012. ” Thousands of people took to Facebook and Twitter to voice their criticism over the tacky ad. London Olympics 2012 Banned Brands. The London Olympic 2012 were an exciting time for fans all over the world. We hope you enjoyed our post on the top 5 social media fails of 2012. McDonald’s #McDStories.
Thou Shalt Not Auto-Direct Message On Twitter
JUNE 7, 2012
I’m going to go on my soapbox just one more time in the hopes that this message goes viral , spreads through the Interwebs, and finally convinces every “online marketer”, “ social media guru ” and “eBook entrepreneur” that they should, once-and-for-all, turn off Twitter auto-direct messaging. So…one last plea to the masses. It is a good idea.
PeopleBrowsr v. Twitter: The Arguments On Each Side — And What’s At Stake
The Realtime Report
NOVEMBER 29, 2012
Yesterday, a San Francisco court gave PeopleBrowsr, an provider of Twitter analytics services, a temporary restraining order against Twitter. The court ruling forces Twitter to maintains PeopleBrowsr’s full access to Twitter’s firehose of data. The uneasy relationship between Twitter and the third-party developer community has been well documented.
2012 Social Marketing & New Media Predictions [White Paper]
DECEMBER 14, 2011
has compiled a list of top predictions, insights and advice from 34 marketing strategists, brand marketers, and leading marketing consultants for the year 2012. Twitter Grows by 75% in Mobile Audience, LinkedIn Close Second. Tweet In 2011, social media has grown and graduated to a whole new level. We saw an expansion of social media and integration of it in every sphere of our lives.