yMarketingMatters

JANUARY 19, 2012

What a year was 2011 for social media and marketing! I watched and experienced first-hand the marketing and social media landscape change, consolidate, focus, develop and evolve all at the same time. As I’ve said before, social media needs to be INTEGRATED into your overarching marketing plan.

Trends 279

Trends Marketing Mobile Wireless 279

The Realtime Report

DECEMBER 14, 2012

The #RLTM Scoreboard: Social Networking Stats for the Week. Twitter: over 500 million users. via SmartBlog on Social Media. Please email marissa@modernmediapartners.com if you have additional updates, or a social network that you feel should be on the list. Twitter & Politics: A 2012 Recap.

Social Networking 168

Social Networking Posterous Twitter Tumblr 168

The Realtime Report

DECEMBER 31, 2012

Have you shared your favorite song of 2012? Social marketing solutions company Hyperactivate.com has created “the world’s first social media music mosaic” — powered by Spotify, the project aims to share everyone’s favorite tunes in 2012 via an interactive, social media collaboration.

Social Media 142

Social Media Project Collaboration Hashtag 142

Convince & Convert

DECEMBER 20, 2011

The team at Awareness (who offer social media management software I like a lot), recently published a terrific, free ebook of 2012 social media predictions. Paul Gillin ( B2B social media guru). Doug Haslam (good guy despite being a Red Sox fan – read his great post on social ROI ).

Social Media 122

Social Media eBook Mobile Data 122

The Realtime Report

JANUARY 10, 2013

A new report by social customer service software provider Conversocial looks at how social channels are being used to connect with customers, and particularly the rapid growth of customer service on social media. According to the study, ”Consumer demand for social relationships with brands has skyrocketed in 2012.”

Social Media 188

Social Media Brands Twitter Retail 188

The Social Media Incubator

AUGUST 3, 2012

According to Twitter’s UK Blog , there were more mentions (tweets) on the day of the opening ceremony of the 2012 London Olympics than there were during the entire 2008 Beijing Olympics. The numbers are captivating, but how else have the Internet and social media affected the Olympic games?

Social Media 111

Social Media News Mobile Eventful 111

The Realtime Report

JUNE 20, 2014

The #RLTM Scoreboard: Social Networking Stats for the Week. Twitter: 255 million monthly active users. if you have additional updates, or a social network that you feel should be on the list. . Mobile Video Now Accounts For 21% Of All Online Video Plays. In 2012, that figure was at 3.4%; in 2013 it was 9%.

Social Networking 175

Social Networking Mobile Video Tumblr 175

The Realtime Report

APRIL 7, 2014

Check out this week’s summary of all the latest social media news, including changes and new features for Facebook, Twitter, Google+ and YouTube: Vine adds direct messaging via video (photo: Vine blog). ’s SecondSync; teams from both will join Twitter’s London office (WSJ). Let us know in the comments below.

News 176

News Types Nielsen Social Media 176

Webbiquity SMM

MAY 3, 2012

Mobile access to the web has surpassed browser usage. Consider these 2012 statistics: • Twitter estimates 55% of users access the site through a mobile device. • 34% of marketers have generated leads using Twitter. Click-through rates on search result ads are higher on mobile, according to a Marin Software study.

Mobile 180

Mobile iPhone iPad Training 180

The Realtime Report

JANUARY 7, 2013

Mobile video viewers are highly likely to share mobile video content, according to a new study by the Interactive Advertising Bureau. Out of the 200 mobile video viewers surveyed, 92% share mobile video content with others. And they do so often: 16% share mobile video content daily, and 33% do so weekly.

Mobile 178

Mobile Video Content Survey 178

yMarketingMatters

APRIL 15, 2013

OK, we know that mobile Internet usage is rising exponentially, and clearly, it is no fad, its here to stay. Smartphones and tablets are becoming a paramount marketing consideration, and skyrocketing mobile use has critical implications for business. An impressive increase from 35% in 2011 and 44% in 2012. 13% are 18 to 24.

Mobile 100

Mobile Smart Phone Marketing Adwords 100

The Realtime Report

DECEMBER 19, 2013

The latest estimates from eMarketer show staggering growth in UK mobile advertising. Mobile ad spend for 2013 will total over £1 billion (around $1.89 Previously, eMarketer forecasted 90% growth in mobile advertising from 2012; now, an upward revision expects 126% growth. billion) in the UK. billion (or more than $3.58

Mobile 142

Mobile Statistics Retail Advertising 142

Mindjumpers

DECEMBER 11, 2012

As you may know, Facebook, Twitter, YouTube and to some degree Google are blocked in China. A survey done in 2012 by McKinsey, showed that 95 percent of those living in Tier 1, Tier 2, and Tier 3 cities are registered on a social media site and proves at the same time to be the most active users.

Social Media 254

Social Media Privacy Nielsen Social Networking 254

The Realtime Report

SEPTEMBER 28, 2012

The #RLTM Scoreboard: Social Networking Stats for the Week. Twitter: over 500 million users. Please email marissa@modernmediapartners.com if you have additional updates, or a social network that you feel should be on the list. Instagram Tops Twitter In Daily Mobile Users. million for Twitter. via LinkedIn.

Social Networking 164

Social Networking Mobile Instagram Posterous 164

Mindjumpers

NOVEMBER 23, 2012

As of 2012, social is already too big to ignore. In the beginning of this year, Sara predicted that 2012 would be the year of visual communication – and she was quite right. Not surprisingly, social network usage, e-commerce as well as social gaming is growing. Read the entire report here.

Social Media 269

Social Media Nielsen Aggregator Mobile 269

Convince & Convert

JANUARY 11, 2018

“She does social media,” is the go-to introduction my friends bestow on me at parties. Currently, I don’t directly manage any brand’s social media channels, though I have in the past. As the resident social media expert person, I blurted out, “Of course! We already use “social” in isolation.

Social Media 156

Social Media Consultant YouTube Instagram 156

The Realtime Report

DECEMBER 20, 2013

The #RLTM Scoreboard: Social Networking Stats for the Week. Twitter: over 218 million monthly active users. via Twitter. if you have additional updates, or a social network that you feel should be on the list. . Facebook Accounts For 17% Of Mobile Ad Revenue in U.S. Facebook: 1.15 billion monthly active users.

Social Networking 142

Social Networking Mobile Tumblr Statistics 142

Mindjumpers

MARCH 5, 2014

The following post is part of the Mindjumpers Network series t hat examines the state of social media around the globe. Japan’s social media landscape is equally as diverse as the country’s description. We’ve taken a look at some of the leading social platforms and emerging new trends in the land of the rising sun.

Social Media 200

Social Media Mobile MySpace Trends 200

The Realtime Report

DECEMBER 18, 2012

Mobile gaming is growing more rapidly in the US than either social or online casual gaming, according to an eMarketer report. With its rapidly expanding audience, mobile gaming will also lead in advertising growth. The top sources of revenue for mobile gaming are: paid downloads. in-game advertising. in-game advertising.

Mobile 187

Mobile Advertising Social Networking Report 187

Convince & Convert

JUNE 25, 2013

Mobile marketing is the future. Any marketer, or marketing firm worth their weight in invoices knows that the key to future success is adapting to and optimizing for the mobile market. Mobile users are shoppers, and we’ve got data to prove it. By 2014 mobile is predicted to overtake desktop Internet usage.

Mobile 167

Mobile Retail Marketing Smart Phone 167

Firebelly

DECEMBER 12, 2011

Below are 5 social media must-reads that we wouldn’t want you to miss. Twitter’s Fly Redesign Aims To Be Faster, Simpler. By Laurie Segall When co-founder Jack Dorsey returned to Twitter earlier this year, he announced that his top priority would be to improve the service’s user experience.

Social Media 168

Social Media Blogosphere Foursquare Discount 168

Mindjumpers

DECEMBER 9, 2015

Our ever-growing global network of Local Social Media Managers around the world helps us ensure contextually relevant content through social listening, content production and response management. India is a mobile first country where 41% of total mobile users are active on social media.

Social Media 100

Social Media Trends Mobile Social Networking 100

The Realtime Report

JANUARY 31, 2014

The #RLTM Scoreboard: Social Networking Stats for the Week. Twitter: over 218 million monthly active users. via Twitter. Over 50% of Facebook’s Q4 Revenue Comes From Mobile Ads. and 945 million monthly mobile users, up from 874 million in Q3. and 945 million monthly mobile users, up from 874 million in Q3.

Social Networking 150

Social Networking Mobile Tumblr Statistics 150

The Realtime Report

SEPTEMBER 7, 2012

The #RLTM Scoreboard: Social Networking Stats for the Week. Twitter: over 500 million users. Please email marissa@modernmediapartners.com if you have additional updates, or a social network that you feel should be on the list. Twitter’s US Mobile Ad Revenues Top Facebook’s — But Facebook Will Win Next Year.

Social Networking 178

Social Networking Mobile Tumblr Foursquare 178

Keyhole.co

SEPTEMBER 12, 2023

Is looking for your campaign tweet from 2012 exhausting? While Twitter’s basic search features help you get most of the job done, gathering highly specific information requires more — Twitter’s advanced search. But first— What is Twitter’s advanced search? Then, click Save Search.

Twitter 52

Twitter Hashtag Trends Sentiment 52

The Realtime Report

SEPTEMBER 5, 2012

New marketing efforts reflect this shift, and are aimed directly at the female demographic — with social media as the primary tool for reaching out. Hoping for a high level of feedback, Under Armour is engaging heavily with the @UAWomen Twitter account, as well as #IWill and #WhatsBeautiful. 4yUkong5zZg via @ youtube.

Campaign 180

Campaign Apparel Social Media Posterous 180

The Realtime Report

AUGUST 27, 2012

As a mobile-friendly platform, Twitter has been used by farmers to share information, check realtime conditions, and connect with customers from its earliest days – CNN reported on this as early as 2009. Now, with the drought of 2012 creating extreme conditions for farmers across a great swath of the U.S.,

API 178

API Education Social Media Research 178

Convince & Convert

JUNE 9, 2012

Here’s what we included in this week’s One Social Thing daily email. Scroll to see the social media and content marketing articles you need to know. To get One Social Thing delivered to your email each day, please subscribe below. Who is Using Twitter? Who is Using Twitter? – Jay.

Foursquare 113

Foursquare Mobile Consultant LinkedIn 113

The Realtime Report

JANUARY 9, 2013

A recent campaign by Securian Financial Group illustrates how social media can be a great tool for the financial services industry. The brand chose a relevant topic, engaged with the public, and used social media platforms – Facebook, Twitter, YouTube – to reach out to potential customers.

Social Media 186

Social Media Strategy Case Study Airlines 186

Ignite Social Media

MARCH 2, 2021

Social media marketers constantly try to balance the proven practices on established social networks with strategic bets on the up and comers. When I started Ignite Social Media in 2007, the battle between MySpace and Facebook still raged and Friendster was hanging on for dear life.

Upcoming 212

Upcoming Social Networking Privacy MySpace 212

Waxing UnLyrical

JULY 24, 2013

and will be particularly interesting to you if you work at the intersection of health care and social media. You put on your Dr. Mom hat, jump online and feverishly Google their symptoms, you check social media to see if any of your friend’s children are sick. If social media and blogs in the U.S

Health Care 192

Health Care Social Media Insurance Education 192

Social Media Marketing

JANUARY 26, 2012

Whether it's at an airport, on a train or in a car, you're mobile and your digital life is mobile too. The Airlines To my knowledge, Southwest was the first airline (or at least the most prominent early on) to get involved with social media. City Airport Code Twitter Hits Outlets per Gate Other Amenities Atlanta ATL 14.7

Travel 165

Travel Social Media Airlines iPad 165

Ignite Social Media

JANUARY 6, 2020

From sharing life experiences in real time to virtual shopping with augmented reality, social media has become a part of everyday life for most people in the world, including those who were born well before the dawn of the internet. Twitter – 2010. Twitter launches. Facebook – 2010. Credit: Shareaholic.

MySpace 134

MySpace Instagram Social Networking YouTube 134

Webbiquity SMM

JANUARY 19, 2016

Social media use isn’t quite universal—but it’s getting close. population now has at least one social networking profile; more than half use two or more social networks. The number of worldwide social media users is projected to grow from 2.1 But social media marketing spending will rise anyway.

Social Media 100

Social Media Marketing Survey Metrics 100

Hootsuite

DECEMBER 20, 2019

Facebook demographics reach farther and wider than any other social media network. Some social media networks tend to be popular with specific age groups. Across all social media channels, signups tend to drop off with age. Facebook is the most popular social network among seniors.

Social Media 111

Social Media Facebook Marketing HootSuite 111

Kikolani

MAY 11, 2012

This post is part of a weekly series, Fetching Friday, featuring the best posts of the week in blogging, business, freelancing, SEO, and social media on kikolani.com. Your Blog, Your Rules – Why Marketing Should Always Begin at Home – Don’t rely solely on social platforms for housing your content. Blogging / Writing.

Mashup 113

Mashup Resources SEO RSS 113

The Realtime Report

NOVEMBER 26, 2012

Spending on paid social media advertising will reach $4.6 billion in 2012 and is expected to double over the next 4 years, reaching $9.2 For the first time, the report broke out spending on native social advertising vs. display social advertising ( Adweek ). Native ads running on social media sites (ex.

Advertising 183

Advertising Mobile Report Social Media 183