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Trends for 2012: Social Media Intelligence

Proactive Report

Content curation. For several years now we’ve been told that at the very least we have to listen to the online conversations. However, there is much more to be learned from these conversations than just brand mentions, complaints and sentiment. Social Media Intelligence is definitely a trend to watch in 2012.

Trends 103
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gazeMetrix: Monitor Your Visual Brand Mentions Based on Image Recognition

Mindjumpers

Startup company gazeMetrix opens up for an entirely new way of monitoring online conversations. Reach out to users and curate user-generated content. In order to gain valuable insights from monitoring online conversations in general, brands must demand greater quality in the insights and analyse the data in depth.

Brands 264
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3 Amazing Podcast Episodes from B2B Marketing Now

Oktopost

After 20+ episodes, released weekly, we’ve pulled the top 3 most amazing podcast conversations from season 2, Stuff You Should Know About Our Changed New World , with lovable host, Colin Day , Managing Director EMEA at Oktopost. The Conversation with Sarah Whipp. They are challenged daily on how to build, curate and maintain a brand.

B2B 62
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20 Bloggers to Watch in 2012

ProBlogger

Maria Popova describes herself as “interestingness curator and semi-secret geek obsessed with design, science, storytelling and combinatorial creativity” She is the editor of the much-loved Brain Pickings , which she described as a “a destination for indiscriminate curiosity.” In 2012, she’ll be just as busy.

Blogger 52
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4 Emerging Social Media Trends to Watch in 2020

Social Media Strategies Summit

Source: PEW Surveys conducted 2012-2019. At the same time, social media users have begun to shun overly curated and filtered views of life in favor of more authentic, in-the-moment content, often in the form of quick and easily digestible video clips.

Trends 182
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How to improve your Facebook reach in 2020

Sprout Social

From 2012 to 2014, the organic reach of branded Facebook posts decreased by approximately 90%. In fact, Dove joined in the conversation and responded to comments with words of support and encouragement. The state of organic vs. paid reach on Facebook. The reason for this downtrend is twofold. Create engaging content.

Facebook 145
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Socialympics: How Social Media and Blogging Has Boosted Sports Media

Convince & Convert

The London 2012 Olympics from July 27th to August 12th are going to be the most covered sporting event in our world’s history. Sports talk radio hosts are quicker to have conversations with their listeners via Twitter than email. I wrote the majority of this piece from my hotel room in New Orleans while at NABJ 2012.

Sports 134