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Carlsberg Launches Crowdit: A Non-Branded Mobile App

Mindjumpers

We frequently see companies making use of mobile apps to promote their brand. Today, Carlsberg launches a different kind of branded mobile app: a non-branded app. The Tuborg example demonstrates the value for a Carlsberg brand to use the app as a communications tool during a campaign to create an integrated experience for the consumer.

Mobile 272
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102 Compelling Social Media and Online Marketing Stats and Facts for 2012 (and 2013)

Webbiquity SMM

This post, along with 79 Remarkable Social Media Marketing Facts and Statistics for 2012 and 87 More Vital Social Media Marketing Facts and Stats for 2012 previously published here, provide a solid foundation for that understanding. While 47% felt somewhat good at social measurement in 2011, just 38% said the same in 2012.

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What Does 2013 Hold for Social Media?

Mindjumpers

As of 2012, social is already too big to ignore. In the beginning of this year, Sara predicted that 2012 would be the year of visual communication – and she was quite right. It’s an example of a company truly taking part in activities similar to those of a media company by offering a non-branded service to their target group.

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50 Amazing Mobile Marketing Statistics That Will Move You to Action

Writtent Blog

Mobile isn’t just a trend, it’s a total revolution in the way consumers interface with technology and businesses. In fact, experts estimate that mobile usage will overtake desktop and laptop usage by the end of this year. Mobile devices will account for 25% of global internet traffic by 2014. Source: HubSpot ). There are 6.8

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How to Make the Zero Moment of Truth Work for You

Buzz Marketing for Technology

These behaviors have redefined the way marketers now plan for online shoppers—causing a tremendous shift away from the way they used to plan their campaigns. Having a good product and a solid awareness campaign is no longer enough; now there’s a more informed and discerning customer base to cater to. Brand Credibility.

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Snapchat as a platform for branded content?

Mindjumpers

Today we are taking a look at the mobile app ‘Snapchat’, that allows for its users to send images that automatically delete themselves a few seconds after being viewed. Since its first launch in 2011 and rebranding in 2012, Snapchat has grown rapidly. Snapchat as a marketing tool? . Engagement Is The New Real-Time.

Platform 229
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Financial Services: How Securian’s Content-Centric Social Media Strategy Paid Off

The Realtime Report

A recent campaign by Securian Financial Group illustrates how social media can be a great tool for the financial services industry. Securian set clear campaign objectives: Increase Facebook “Likes” by 25%. According to data provided by the company, campaign goals were exceeded: Facebook likes rose 27% to 571 (now at 579).