Social Media Strategies Summit

JANUARY 3, 2019

In April, the platform saw changes to its API that resulted in the death of Instagram bots, apps that help brands analyze their followers and limitations on the ability to repost UGC. As we move into a new year, brands will need to continually assess and adjust their Instagram strategies to stand out. 2018 was a big year for Instagram.

Instagram 139

Instagram Brands UGC Travel 139

Convince & Convert

MAY 15, 2012

Just like with anything else, it’s when the conversation is taken offline that things come full circle. This list is of some of the best conferences still to come in 2012 that are offering amazing speakers in the business and social media marketing industries. May 24, 2012, Columbus, Ohio. June 5-7, 2012, New York, NY.

Conference 131

Conference Eventful Small Business Hubspot 131

Mindjumpers

SEPTEMBER 14, 2012

Mindjumpers Network is a global network of local country community managers enabling international companies to execute and maintain brand communities in a structured, quality assured and cost effective way across markets with the aim of creating effect and value. Culture is one of the largest components of how people communicate.

Communities 234

Communities Brands Authentication Cost 234

Mindjumpers

JANUARY 11, 2012

Tweet Recently, Awarness Inc released a report called The State of Social Media Marketing : Top Areas For Social Marketing Investment and Biggest Social Marketing Challenges in 2012. The It compares the state of social media in 2011 and expectations from 2012, based on this survey. Monitoring.

Survey 250

Survey Report Social Media ROI 250

Mindjumpers

NOVEMBER 20, 2012

We find the subject to be of great importance to brands, which is why we keep you up-to-date and share the most relevant news on the matter. According to the paper, prior to the Edgerank algorithm changes, brands had an average reach of 16 %. Here is a summary of the main points: Organic Reach. Engagement.

Brands 244

Brands Social Graph Report Groups 244

The Realtime Report

NOVEMBER 14, 2012

The study looked at Interbrand’s 2012 Best Global Brands (with the addition of Red Bull and Old Spice), evaluating their performance based on volume, total views and engagement for video content uploaded to YouTube, Vimeo and Facebook throughout the year. The top social video brands of the year (in order of rank): Red Bull.

Video 183

Video Vimeo Brands Microsoft 183

Unmetric

APRIL 2, 2019

Each day, we trawl through brand posts and feature the most engaging post by a brand on our social handles. We believe it will provide other brands inspiration for their own creative briefs and campaigns. In 2019, collaborating with #BTS seems to be the way to go for brands! Brands’ strategic partnerships with BTS.

Social Media 97

Social Media Brands Marketing Tourism 97

Kikolani

MAY 11, 2012

6 Tools to Find Online Influencers in Your Vertical – Want to get more exposure for your brand, business, or website? Build Brand Awareness and Business with Creative Video Blogging – Is entertaining people, while indirectly informing them of what your business offers a good strategy for video business blogging?

Mashup 113

Mashup Resources SEO RSS 113

Mindjumpers

JULY 10, 2012

Mindjumpers Network is a global network of local country community managers enabling international companies to execute and maintain brand communities in a structured, quality assured and cost effective way across markets with the aim of creating effect and value. Local vs. global. Not only about translation.

Activities 235

Activities Social Media Brands Guidelines 235

Proactive Report

NOVEMBER 12, 2011

For several years now we’ve been told that at the very least we have to listen to the online conversations. However, there is much more to be learned from these conversations than just brand mentions, complaints and sentiment. Map your brand’s social graph. Find the influencers in each node of the graph.

Trends 103

Trends Social Media Social Graph Analysis 103

Jon Loomer

JANUARY 10, 2024

From about 2012-15, the focus was on developing new powerfully specific ways to target people. If you don’t provide suggestions, the algorithm will focus on pixel data and conversion history as a starting point. Experiment with Advantage+ Shopping Campaigns if you’re promoting an e-commerce brand.

Real Estate 185

Real Estate Campaign Advertising Trends 185

Mindjumpers

SEPTEMBER 17, 2012

In a previous blog post , Jonas made a summary of a report called “The State of Social Media Marketing” from January 2012 in which he outlined the key points and conclusions drawn from the report. As in the beginning of 2012 the big three – Facebook, Twitter and LinkedIn – remain at the top positions.

Survey 225

Survey Report Social Media ROI 225

Sherrilynne Starkie

MARCH 2, 2013

One thing is for certain, the Oscars are a true social media global phenomenon which clearly demonstrate the power of content marketing in driving social conversation and therefore awareness, loyalty and, undoubtedly, sales. on the Facebook Talk Meter, with most of the conversation emanating from the US. There were more than 8.9

Content 317

Content Film Marketing Loyalty 317

SocMed Sean

MARCH 3, 2022

Launched in March 2010, by January 2012, Pinterest had almost 12 million users, making it the fastest site in history to break the 10 million visitor mark. This is expected to not only attract users, but users that are looking for brands and products to purchase. As Pinterest Focuses On Video, So Should Marketers.

Strategy 195

Strategy Marketing Automotive Campaign 195

Sprout Social

SEPTEMBER 21, 2020

But what he learned (and what I learned, as his excitement bubbled over into our dinner conversations) is that it’s about much more than that. Their photo-editing mobile app has over 150 million Android and iPhone downloads since it first launched in 2012. Celebrating Black joy, seen through the eyes of Black women photographers.

Issues 136

Issues Survey Campaign Authentication 136

Mindjumpers

JUNE 5, 2012

The Facebook-owned mobile photo editing and sharing network Instagram has been around since October 2010 and by April 2012, the platform had 30 million users worldwide. The photos are interesting as they tell a story and show the brand identity. Similar Posts: 2012 Is The Year of Visual Communication.

Engagement 277

Engagement Instagram Crowdsourcing Upcoming 277

Sprout Social

OCTOBER 8, 2018

While individuals build up followings and influence their audience, what are brands doing to stay relevant? Let’s take a look at how five fitness brands are winning at social media. This powerhouse fitness clothing brand brings a multi-pronged approach to their social media and digital marketing efforts. Brand takeaways.

Social Media 94

Social Media Brands Instagram Training 94

Mindjumpers

OCTOBER 12, 2019

Even though the campaign dates back to 2012, in our view, it earned a spot among the best food branding campaigns on social media ever. 2012 was the year that America’s favorite cookie turned 100. They exercized strong brand values. Here’s why…. It used milestones and pop culture events to create engagement.

Campaign 100

Campaign Social Media Tumblr Eventful 100

Unmetric

MAY 6, 2016

Unmetric has tracked a staggering 5,500% growth in Star Wars day content being published by brands since 2012! I've picked out what I consider to be the fifteen best pieces of brand content from #maythefourth based on the engagement and interactions that they've received. The hashtags for the big day include: #MayTheFourth.

Brands 96

Brands Hotels Hashtag Film 96

Waxing UnLyrical

OCTOBER 9, 2012

Brands… and how ironic is it that he’s the only person for whom I felt the need to attach an affiliation?) If you can’t, help spread the word, and participate in the conversation as you can, e.g.: Twitter: official campaign handle @WldHungerRelief and official hashtag #hungertohope.

Flickr 251

Flickr Upcoming Eventful Campaign 251

Waxing UnLyrical

APRIL 4, 2019

So how can you, as a communications professional, leverage the power of community building for your brand? Now the hard part, building those relationships to reach your prospects and build brand advocates (your fans who will share your messages on their own networks). If content is the bait, then engagement is the hook. Conclusion.

Community building 197

Community building Communities Hubspot Guidelines 197

Hootsuite

JUNE 28, 2023

With the right tools and knowledge, you can track dark social mentions and shares to find where people talk about your brand, what they’re saying, and how to reach new audiences. Bonus: Download a free guide to learn how to use social media listening to boost sales and conversions today. May the Force first-party data be with you.

HootSuite 120

HootSuite URL Analytics Forums 120

The Realtime Report

AUGUST 21, 2012

Which brands were the real winners in 2012′s “Social Olympics”? Were Olympic official sponsors – like Adidas – more successful on social media, or did brands like Nike – who sponsored hundreds of individual athletes – steal the show? What were the keys to Nike’s success?

Social Media 180

Social Media Hashtag Sports Compete 180

Buzz Marketing for Technology

OCTOBER 18, 2013

These are some pretty staggering figures that brands and their CMOs cannot afford to ignore. Some place the highest premium on loyalty and trust in a brand or product. As different as consumers are, they all want to feel like the brands and products they use are tailored specifically for them. Reach the right audience.

Retail 217

Retail Discount Loyalty Data 217

Firebelly

JULY 6, 2012

During the 2012 AllFacebook Marketing Conference opening keynote, tech evangelist Robert Scoble led panelists in a discussion on The Verbification of the World. Find the right verbs for your brand. ’ We’ll have more from the 2012 AllFacebook Marketing Conference in future posts. Stay tuned! Image: Marketo ].

Facebook 170

Facebook Conference Examples News 170

The Realtime Report

MARCH 3, 2014

. ” The record was previously held by President Obama’s “four more years” tweet after winning re-election in 2012; that photo earned nearly 782,000 retweets. Barack Obama (@BarackObama) November 7, 2012. million including the red carpet and conversation immediately following the show. Four more years.

Statistics 169

Statistics Apple Hosting Mobile 169

Buzz Marketing for Technology

JUNE 5, 2013

Posted in Behavioral Targeting Business Intelligence Conversion Conversion Optimization Customer Experience Interactive Marketing Internet Search SEO Strategy User Generated Content. Thanks to the Internet, another critical moment for consumer/brand interactions is also getting attention: the Zero Moment of Truth (or ZMOT).

Bazaarvoice 230

Bazaarvoice Mobile How To Focus Group 230

Sprout Social

FEBRUARY 13, 2017

But inevitably the spark dies down and before long there’s another brand out there trying to sweep your prospective loyalists off their feet. This Valentine’s Day, work to keep the brand love alive with 10 pieces of relationship advice that will keep any customer engaged. The best way to keep a pulse on who’s talking about your brand?

Loyalty 71

Loyalty Brands Authentication Platform 71

Social Media Strategies Summit

FEBRUARY 27, 2020

Source: PEW Surveys conducted 2012-2019. Despite this compelling number, brands have been a bit slow to embrace video as a medium. In 2020, consider making Instagram Stories a greater part of your strategy, or test out TikTok to see if it’s a fit for your product or brand. #2 Source: Facebook Groups.

Trends 182

Trends Social Media Instagram Platform 182

The Realtime Report

JUNE 27, 2014

To help put this in perspective, Twitter recorded 160 million tweets (over 16 days) about the 2012 Summer Olympics in London. In other words, the World Cup has already seen nearly double the amount of tweets from the 2012 Olympics. million tweets. the most-tweeted moment was Brazil’s Marcelo scoring on team’s own goal.

Social Networking 170

Social Networking Tumblr Twitter Statistics 170

Webbiquity SMM

DECEMBER 12, 2018

Engaging in social listening means going one step further than merely maintaining the presence of your brand on social media. You should be watching not just for @ or hashtag mentions, but to all instances where somebody drops the name of your company or product in conversations, on blogs, news websites.

Trends 166

Trends Marketing Influencer B2B 166

Hootsuite

AUGUST 18, 2020

If you’re a creator working on getting more YouTube views , or a brand building out your YouTube marketing strategy , the platform’s recommendation algorithm counts for a lot. But here’s the long answer, too: 2005-2012: View count (a.k.a. 2012: Watch time (a.k.a. 2016-2020: Borderline content, demonetization and brand safety.

YouTube 145

YouTube HootSuite Metadata Notification 145

Mindjumpers

JUNE 25, 2012

Compared to brands’ normal websites, a Facebook page has become the go-to destination for consumers and fans. Many of us probably recognise this from when we are on the search for information about a brand or product. Here, it is stated that the Skittles brand website had 23,000 U.S. It’s all about planning!

Report 277

Report comScore Marketing Groups 277

ProBlogger

DECEMBER 30, 2011

Many of his posts contribute to the conversation surrounding many facets of our industry, which encourages related companies to adjust their model to serve bloggers better. I think we will learn a lot from her experiments in digital publishing, especially during the latter part of 2012. In 2012, she’ll be just as busy.

Blogger 53

Blogger Blogosphere Curation Case Study 53

Oktopost

MARCH 21, 2019

Other Twitter users saw the value of adding hashtags to follow and engage in topical conversations on the network. In 2009, Twitter made it possible to search via hashtags, which meant anyone could find accounts to follow or participate in conversations via hashtags. Now, locations and brands have claimed their hashtags.

Hashtag 134

Hashtag LinkedIn Instagram Twitter 134

Twist Image

SEPTEMBER 25, 2013

It''s like the brains of the world converged, had a meeting and decided to overwhelm us with a mass amount of brand new books to get our brains frothing. This is, without question, a tough time to figure out which brand new business book you should start with. How would we build, design and market brands if we all worked remotely?

Brands 111

Brands Wikipedia Reddit iPhone 111

Mindjumpers

JULY 2, 2012

The reason why we post so much about this subject is that we think brands should highly prioritise this way of creating user engagement in their social media strategies in order to build a strong brand identity. So if your brand has a unique visual content to share, you should certainly consider joining the platform.

Instagram 279

Instagram How To Hashtag Communities 279