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My 2012 Reading Challenge: 36 Books

Dave Fleet

For the last two years I’ve set myself a challenge – one I adopted from Julien Smith - to read at least 26 books per year. In 2010 I managed 26 books; last year I managed 32. Stand-out books for me last year included: Fiction: The Hound of the Baskervilles. A Game of Thrones Series (4-Book Set).

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Six important shifts for social media in 2012

Dave Fleet

Here are six shifts I hope to see in social media use by business in 2012. My hope is that this will continue in 2012. I’m currently reading a book that points to a multi-national company having 27,000 Twitter followers as an indication of social media success. Better objective-setting. Improved Integration.

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The Best Business Books Of 2012

Twist Image

Read a good business book this year? The Best Business Books of 2102. Reading this book reminds me of the feelings of excitement I used to get when reading newspaper and magazine articles about the Internet in the early nineties. This one of those books that makes you stop, put it down and scream, "this is me!

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Revisiting My 3 Words for 2012

Justin Levy

We are now 50% of the way through putting 2012 in the history books. For the past few weeks my team has been busy putting together our plans for the 2nd half of 2012 and sharing them with various teams. The 3 words that I chose as my guiding pillars for 2012 were: Consistency, Balance, & Ship. Welcome to July.

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How Long Should it Take to Gain Traction?

Jon Loomer

In The Greatest Marketing Book Ever, Mark Schaefer estimates that it takes 18 months of consistent content creation to gain traction. Mr. Beast, the most-viewed YouTuber on the planet, started his channel in 2012. You need to consistently and obsessively create content. Not for a few weeks. Not for a few months. Sound like a lot?

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How to Create the Perfect Facebook Fan Page, 2012 Edition

Techipedia: Tamar Weinberg

How to Create the Perfect Facebook Fan Page, 2012 Edition is a post written by Tamar Weinberg. ]. Get my Internet Marketing newsletter , buy my book, The New Community Rules: Marketing on the Social Web , and subscribe to the Techipedia RSS feed. You can follow Tim on Twitter or on Facebook. [ Like this post?

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Book Review: Marketing in the Round

Webbiquity SMM

As noted in the introduction, “Every contemporary marketing book is dedicated to the topic of social media, whether it be Facebook, return on investment, content, or customer relations. That description (as much else in the book) sounds a lot like web presence optimization (WPO), the framework for which has been covered here previously.

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