A new compilation of stats from the 2012 Olympic Games reveals that 60% of visits to the official London 2012 Games website and apps came from mobile devices. The London 2012 stats – showing engagement across 77 digital products - were compiled by Alex Balfour, the head of new media for London 2012. London 2012 on Facebook, Twitter and Beyond. The majority of users engaging with the Olympics on Facebook were young: at the peak of the Games, 43% of those using the 2012 Olympics Facebook page were under 24. The organization counted 4.7 MORE >>

Below are 5 must-reads related to 2012 social media predictions that we wouldn’t want you to miss. Social Media Predictions For 2012. Once we accept that “social” does not equal “transactional” we’ll all be a lot more adept at using it in 2012. Three trends and tools to watch in the coming year: 12 B2B Social Media Predictions for 2012. Cohen 2012 is going to be a big year for adoption of social media for B2B companies. The following predictions for 2012 reveal many of the ways B2B companies will leverage social media for their business success. MORE >>

For those of you who don’t know, I was a panelist at MBlog 2012 this weekend. It was the first blogging conference ever organized in Manitoba. A few thoughts after MBlog 2012 was written by Cendrine Marrouat for her social media blog, Creative Ramblings. If you like this post, you will probably enjoy her latest eBook, The Little Big eBook on Blogging: 40 Traffic Generation Tips , available on Amazon! Blogging Ramblings blogging conference Catherine Connors Manitoba MBlog 2012only have one word to describe the event: fantastic! New MORE >>

But 2012? Following are five tips on doing the same so your 2012 shapes up to be excellent. Through Spin Sucks (our blog) and the forthcoming Spin Sucks Pro , I realized what I really want to do is change the perception of the PR and marketing industries. Where do you see yourself at the end of 2012? We spent a good portion of the year getting as lean as we could by doing some of these things in order to make cash king in 2012. This first appeared on Al Smith’s  blog, The Care Movement. . I’m not going to lie. 2011 has been a terrible year. MORE >>

But then I started to think about 2012 and the challenges that most brands will face and thus the basis for this post was born: The challenges for a digital marketer or a digital brand in 2012. 1) Driving traffic -  The challenge in 2011 is the same in 2012. In order for people to know that you are open for business you have to get them to your website, your blog, your Twitter account or your Facebook page, right? In 2011, it was all about doing “something” with someone once they had visited your site, your blog or your Facebook page. Eyeballs. MORE >>