Social Media Marketing

MAY 22, 2013

Each week, I compose a newsletter that includes a series of links about current events and trends in the worlds of technology, social media, mobile, communications and marketing in order to keep our wider team up to date on changes, newsworthy items and content that might be useful in their jobs. These are those links.

Social Media 167

Social Media Yahoo Privacy Flipboard 167

SocMed Sean

FEBRUARY 24, 2022

Since then, Mark Zuckerberg’s social media giant has only continued to grow. Although the company has faced some turmoil, such as an advertiser boycott in 2020, Facebook remained dominant with a steady increase in revenue. In 2012, Facebook became the first social media network to ever surpass one billion monthly users.

Facebook 130

Facebook Strategy Marketing Travel 130

Webbiquity SMM

DECEMBER 12, 2018

Engaging in social listening means going one step further than merely maintaining the presence of your brand on social media. Currently, social media is primarily used for customer service (i.e., In 2012 he founded a creative design agency. Influencer Marketing Going Micro.

Trends 166

Trends Marketing Influencer B2B 166

The Realtime Report

JANUARY 7, 2013

Mobile video viewers are highly likely to share mobile video content, according to a new study by the Interactive Advertising Bureau. Out of the 200 mobile video viewers surveyed, 92% share mobile video content with others. Overall, nearly two-thirds of those surveyed share mobile video content at least once per month. .

Mobile 178

Mobile Video Content Survey 178

Convince & Convert

NOVEMBER 13, 2013

Serving ads to consumers based on their previous Internet actions has proven to be a uniquely powerful form of online advertising. The Chango-Digiday Retargeting Barometer Q4 2013 sought out some of that hard data by asking almost 300 media buyers from a wide range of industries in the U.S., Retargeting is hot right now.

Statistics 144

Statistics Survey Advertising Industry 144

Convince & Convert

JUNE 4, 2014

That’s among the key takeaways of a new Chango/Digiday survey that asked 400 media buyers, agency executives and brand executives how they’re using the technology and measuring its success. Only eight percent of survey respondents were “very successful” in meeting their objectives with mobile retargeting.

Industry 146

Industry Data Survey Mobile 146

Pixlee

DECEMBER 15, 2020

Gen Z is made up of individuals born between the years 1997 and 2012. 56% of Gen Zers who were surveyed reported they had not grocery shopped online in the last 30 days. Surveys of Gen Z members show that 73% are willing to pay more for sustainability. Health & Wellness. Eco-Friendly.

Trends 67

Trends Retail Marketing Survey 67

Mindjumpers

AUGUST 3, 2012

Before joining Software Advice in 2012, she worked in sales management and advertising. Most people wrongly assume social enterprise networks are simply Facebook for business. This month, I surveyed end users to find out how they draw value from going social. How do you derive value from social enterprise apps?

Social Enterprise 209

Social Enterprise Yammer Jive Crowdsourcing 209

Twist Image

DECEMBER 2, 2011

eMarketer published a news item today titled, 2012 Trends: Social Media Metrics Take Center Stage. The beauty and promise of the digital channels is that Marketers can measure, track and play with analytics unlike any other advertising or marketing channel that we have ever seen before. social channels. publishing.

Social Media 81

Social Media ROI Survey Metrics 81

Josh S Peters

FEBRUARY 22, 2013

You know, the ‘family album’ of some people you met in Thailand that you have so carefully protected from intrusive eyes by placing on a public social network in full view of the world… O Come All Ye Faithful: Attract, Engage & Convert Fans to Brand Advocates. Measuring social media ROI can be a daunting task, but not impossible.

Statistics 159

Statistics ROI API Analysis 159

Sprout Social

FEBRUARY 16, 2022

Similar to other social media platforms, YouTube’s algorithm has changed as the site has evolved. 2012: Watch time. In 2012, YouTube announced a new metric “ Time Watched ” to use in their search and Suggested Video algorithm. The post How the YouTube algorithm works in 2022 appeared first on Sprout Social.

YouTube 124

YouTube Notification Video Trends 124

Direct Marketing Observations

FEBRUARY 25, 2011

billion to advertise on social networking sites this year. Additionally, that growth in spending will bring social media ad dollars to 10.8% In 2011, its global presence is something multinational advertisers can’t ignore.”. Look at the change in revenue from 2009 to 2012 in the US alone! OK last one here.

Facebook 178

Facebook Social Networking Widget Advertising 178

Convince & Convert

JUNE 12, 2012

When we surveyed Facebook advertisers earlier this year, we found that most advertisers are not following advertising best practices. Want to learn more about Facebook advertising? About the Jason Keath: Jason Keath is CEO of Social Fresh, the social media training company.

Facebook 159

Facebook Real Estate Advertising Case Study 159

Social Media Strategery

APRIL 3, 2014

For years, marketing, advertising, and public relations folks fought over budgets, scopes of work, ownership, and talent. There’s paid media, earned media, owned media, shared media, and something called omni-channel media. In 2011, they placed $250 million worth of ads in paid media.

Syndication 103

Syndication Marketing Advertising SEO 103

Convince & Convert

MARCH 3, 2010

Yesterday, I gave a presentation in Tempe, AZ to Agencyside , a conference of advertising and PR agency owners. I emphasized that to remain relevant, agencies must differentiate themselves by providing advanced social media services, not just the basics. Forrester Research shows that from 2009-2014, U.S.

Social Media 121

Social Media Strategy CoTweet CoTweet 121

Convince & Convert

JUNE 19, 2012

It also appears that Facebook’s pre-IPO development of new in-stream advertising products dubbed as ‘ Reach Generator ‘ supports these assumptions, promising managed account holders that for a sizable fee, Reach Generator will deliver their page status updates to between of 60-85% of their total fan base.

Facebook 157

Facebook Study Apple Consultant 157

Webbiquity SMM

OCTOBER 16, 2012

Though social media marketing is now used in about 90% of companies, techniques, platforms and best practices continue to evolve. What will likely be the hot trends in social media over the next couple of years? Social Media Stats and Demographics. Social media and blogs reach 80% of all U.S.

Social Media 229

Social Media Hubspot B2B Marketing 229

Twist Image

MAY 21, 2013

It''s still somewhat shocking to think that the iPad was first introduced on April 3rd, 2010, and we now live in a world where more iPads are being sold than any PC manufacturer sold of their entire PC line (and this has been a constantly growing trend since 2012). digital media. media executive. social media.

iPad 105

iPad Tumblr Yahoo iPhone 105

Twist Image

APRIL 17, 2012

What makes media a social media? If you ask someone what social media is, they will inevitably say that it's all about the conversation. I'm no longer bullish on this notion of conversation within social media. Scaling your social media efforts back is the best way to scale them for true growth.

Wiki 102

Wiki Hotels Social CRM Retail 102

ProBlogger

SEPTEMBER 10, 2011

One of the cool things about the Carlton Football Club in the last 12-18 months is the way that they’ve been reaching out to their supporters via social media – this blogger outreach day is just one example of it. Can you tell me a little about the reasons behind CFCs increased push into Social Media in 2011? .

Social Media 41

Social Media Engagement Training Blogger 41

Diva Marketing Blog

FEBRUARY 22, 2009

This is the second part of my interview series with Joel Rubins on , Chief Research Officer at ARF, Advertising Research Foundation. The ARF mission is to improve the practice of advertising, marketing and media research in pursuit of more effective marketing and advertising communications. Part I of Interview with Joel.

Research 40

Research Social Media Nielsen Microsoft 40

Keyhole.co

JANUARY 30, 2024

No matter how creative your social media marketing is, all efforts will drown in the noise if you don’t know what your target audience looks like. billion social media users? Location Targeting an audience by location is one of the quickest ways to reach your desired crowd on social media. We got you.

Social Media 59

Social Media How To Patterns Sports 59

Convince & Convert

MAY 18, 2012

This is Episode 16 of the Social Pros Podcast : Real People Doing Real Work in Social Media. Huge thanks to data-driven social media management software company Argyle Social for their presenting sponsorship, as well as Infusionsoft , Janrain , and Jim Kukral at DigitalBookLaunch. The RSS feed is: [link].

Yahoo 115

Yahoo Yammer Social Media Software 115

Convince & Convert

FEBRUARY 17, 2015

We trust advertising from companies 47% of the time. Bellhops – Inserting Humanity Into the Moving Process Founded in 2012, Bellhops is a startup company that seeks to be the Uber of moving. According to Nielsen, we trust friends and family members’ recommendations 92% of the time. Humanization After the Sale.

Case Study 60

Case Study Nielsen Study Process 60

Webbiquity SMM

SEPTEMBER 19, 2012

Despite a shaky IPO last spring, Facebook remains the 800-pound gorilla of social media marketing, as it now approaches the billion-user mark. Though often associated with bands and brands, Facebook is viewed as the most effective social media tool (by a fairly large margin) by both B2C and bB2B marketers. 5 STARS **.

Tools 177

Tools Facebook MySpace Hubspot 177

Convince & Convert

FEBRUARY 2, 2012

This is Episode 1 of the Social Pros Podcast : Real People Doing Real Work in Social Media. This episode features Taulbee Jackson , CEO of Raidious , the social and content agency that built and is managing the Super Bowl Social Media Command Center. It’s their 12th annual trust and credibility survey.

Social Media 116

Social Media Committee Team Questions 116

Mindjumpers

DECEMBER 18, 2012

Her research focuses on new media advertising. Meanwhile teaching, she has held a position as marketing planner at Chendu Media Group. She has always been interested in social media marketing, in particularly in its development in China. The micro blog uprising! They first appeared in late 2009.

Content 208

Content Marketing Press Release Mobile 208

Convince & Convert

NOVEMBER 20, 2015

Advertisers have partnered with bloggers for years, particularly in the women’s lifestyle space, because of the highly targeted and desirable audience (women 18-34), the association with premium content, and high social engagement. embeddable tracking links, and oftentimes large adjoining social media channels.

Advertising 60

Advertising Data Collaboration Blogger 60

Buffer Social

JANUARY 24, 2017

We often talk about the importance of social media managers and the amazing people who handle social media as a team of one. But often, for agencies, larger enterprises, and even some small businesses, social media is handled by teams of people covering a broad range of skills. Set your social media goals.

Team 40

Team Social Media How To Social Media Management 40

Webbiquity SMM

FEBRUARY 10, 2015

Or have too many social media marketing statistics.” ” Well, she actually only said the first part (which is debatable), but certainly would have said the second part (which isn’t) had social media been around in the 1930s. How effective is social media in comparison to other digital marketing channels?

Statistics 50

Statistics Social Media B2B Hubspot 50

Webbiquity SMM

FEBRUARY 7, 2012

Reports, surveys, studies and infographics are among the most popular content posted and shared across social networks. How widespread, really, is the use of social media for marketing? How widespread, really, is the use of social media for marketing? How are marketers measuring social media success?

Statistics 190

Statistics Research Social Media B2B 190

Firebelly

JANUARY 23, 2012

It is “a way to recognize and celebrate the efforts of community managers around the world using social media to improve customer experiences.”. The 2012 Community Manager Report [INFOGRAPHIC]. By Jason Keath Last year, Social Fresh launched our first Community Manager report. Community Manager Appreciation Day 2012.

Communities 176

Communities Press Release Focus Group Survey 176

Convince & Convert

FEBRUARY 28, 2017

Now, a business can engage its audience through social media networks, gaining a new level of exposure. Even top international brands use social media to its fullest. But with a lot of information available, it can be overwhelming to choose the right social media strategy. has more than doubled since 2012.

Instagram 60

Instagram Brands Marketing Hashtag 60

Buffer Social

OCTOBER 1, 2018

Looking to catch up on the latest social media news, but short on time? We’re covering what this critical change means for social behemoth. Stories are a great way to reach your customers on social media and this ad format is an exciting opportunity for businesses everywhere. We have you covered!

Video 84

Video Facebook Instagram Groups 84

Convince & Convert

MARCH 22, 2012

This is Episode 8 of the Social Pros Podcast : Real People Doing Real Work in Social Media. This episode features Ian Greenleigh , the Manager of Content and Social Strategy for Bazaarvoice. Read on for insights from Ian,, and Eric’s Social Media Stat of the Week (this week: an UNstat!). Listen Now.

Bazaarvoice 114

Bazaarvoice Metrics Influencer Data 114

Convince & Convert

MARCH 22, 2012

This is Episode 8 of the Social Pros Podcast : Real People Doing Real Work in Social Media. This episode features Ian Greenleigh , the Manager of Content and Social Strategy for Bazaarvoice. Read on for insights from Ian,, and Eric’s Social Media Stat of the Week (this week: an UNstat!). Listen Now.

Bazaarvoice 114

Bazaarvoice Metrics Influencer Data 114

ProBlogger

OCTOBER 14, 2014

In a 2012 HubSpot study , 62% of respondents claimed to run a company blog. Or to showcase your products a little bit more, all while still offering value to your readers and not just babbling advertising copy. I’ll bet my lunch that it’s not an advertising catalog or a constant “look how awesome we are”. And I stick to that.

Strategy 51

Strategy HootSuite Ensembli Survey 51