Though social media marketing is now used in about 90% of companies, techniques, platforms and best practices continue to evolve.  What will likely be the hot trends in social media over the next couple of years? Marketers have questions, this post has answers: 87 vital social media and online marketing statistics covering everything from how executives and large companies are using social media for marketing, customer service and recruiting to fresh stats on the leading social media platforms to search, email, content and mobile marketing trends. MORE >>

A kind and loyal reader reminded me I never posted a list of all the statistics in my Social Media Revolution 3 video which I normally do. Happy New Year to all of my readers and thanks for making my newest book Digital Leader already a top seller in 2012! Stats from Social Media Revolution 3. Social Media has overtaken porn as the #1 activity on the Web. 80% of companies use social media for recruitment; % of these using LinkedIn 95%. We don’t have a choice on whether we DO social media, the question is how well we DO it.”. MORE >>

Many physicians are making use of social media – as a way to manage new information, discuss the latest journal articles or research, and to help provide quality care. recent study by the Journal of Medical Research discovered that a whopping 85% of oncologists and primary care physicians use social media (at least once a week or once a day) to read or explore health information, and the majority of those surveyed (60%) said that social media “improves the care they deliver.” 14% contribute information to social media daily. MORE >>

Tweet Recently, a report called “How Marketers Are Using Social Media To Grow Their Businesses” was released by Social Media Examiner. The report uncovers the “who, what, where, when and why” of social media marketing. This study is based on a survey conducted for more than 3,800 marketers, with the goal of understanding how they are using social media to grow and promote their businesses. The first chart shows the statistics for the question “Are you using social media for your business?” MORE >>

A new compilation of stats from the 2012 Olympic Games reveals that 60% of visits to the official London 2012 Games website and apps came from mobile devices. The London 2012 stats – showing engagement across 77 digital products - were compiled by Alex Balfour, the head of new media for London 2012. Social media played an enormous role in driving traffic and engagement: 66% of web traffic (to London2012.com) during the Games came from search; Facebook was the top referring traffic source after search. The organization counted 4.7 MORE >>