Waxing UnLyrical

OCTOBER 9, 2012

You can also find WHR 2012 on Facebook and on WHR 2012 on Flickr , so you can draw on those resources to share the campaign with your community and urge them to help out. You can pre-program tweets, get a Twibbon, change your Facebook cover photo… tons of ways you can help spread the word.

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Waxing UnLyrical

AUGUST 31, 2011

That’s because the “panel picker&# part of the 2012 South by SouthWest Interactive conference is currently in progress, ending on Friday, Sept. You’re planning to attend SxSW 2012, haven’t heard me or my co-panelists speak, but would like to, and the content grabs you.

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Waxing UnLyrical

JANUARY 2, 2012

It’s the second day of 2012. Whichever your approach, I hope 2012 brings good things to you and yours, and the strength to withstand the bad (because you know there are bound to be at least a few sucky moments down the road). So instead of New Year’s resolutions, this is my “new thing” for 2012.

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Waxing UnLyrical

JANUARY 5, 2012

Last week, or perhaps it was the week before, one of my friends asked (on Path, which I’m new to but find very enjoyable) what one’s three words for 2012 were. ” As I thought more about it, though, I realized I’m not so sure I want those to be my three words for 2012. ” “Change the world.”

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OCTOBER 16, 2012

I’m in San Francisco for the 2012 PRSA International Conference, and am speaking on measurement (to be precise, on working magic with measurement) from 8-9:15 am (PT). I’m on the road, so I’m going to make this short and sweet. If you’re attending the conference, I hope you’ll come see/hear/catch up with me!

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JANUARY 24, 2013

Kingsford worked with Marketwire’s engineering team to develop a script that identified people who tweeted the words “please,” thank you” and “thanks” most frequently in 2012. Late last year, Kingsford Charcoal sought to identify “The Nicest Person in Social Media.” But being “nice” isn’t just about please and thank you.

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Waxing UnLyrical

JULY 31, 2012

Ancita Satija (@ancitasatija) March 5, 2012. Mahant (@DKMahant) March 5, 2012. EARTHQUAKEEEEEEEEEEE!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!! And so did others: Earlier Earthquake meant reaching out to a safe place. NOW, it means reaching out to TWEET first. Dushyant K.

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Social Media Press Release Flickr Fashion 202

Waxing UnLyrical

NOVEMBER 27, 2012

11 for the last chat of 2012. She apologizes for doing the recap late… yet here I am, posting it more than a month since this chat took place! Jen, you have no need to apologize; on the contrary, many thanks to you for being so committed to the #measurePR community! Recap of #measurePR on Oct. Guest post by Jen Zingsheim.

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Waxing UnLyrical

APRIL 4, 2019

Through her role as vice president of marketing for Grow Socially, Samantha has been showing organizations how to improve their marketing and communications since 2012. She is an experienced marketing and communications expert. The post Become the Pied Piper of Community Building appeared first on Shonali Burke Consulting.

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Community building Communities Hubspot Guidelines 197

Waxing UnLyrical

MARCH 9, 2015

Case Study: Blogger Outreach for Oxfam America’s International Women’s Day 2012 Campaign. Why: In this classic case study from the WUL vault, I share how smart blogger outreach for Oxfam America’s International Women’s Day 2012 campaign saw its advocacy community grow by almost 300%.

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Waxing UnLyrical

APRIL 9, 2012

Imagine the not so distant future, say October 2012, and my Henry Wood Detective series has started to get some traction. One day, possibly Thursday Oct 4, 2012, a woman in Devonshire, U.K. In fact, I’m certain of it. Books are selling and there is about three bumblebees’ worth of buzz on the Internet.

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Facebook Virtual World Exercises Flickr 206

Waxing UnLyrical

FEBRUARY 21, 2012

To catch up on the chat with Alan, as well as to read his predictions for measurement in 2012, you can download the transcript of #measurePR with Alan Chumley on Jan. A few highlights: Katie’s measurement outlook for 2012: she anticipates seeing more of it, and integration particularly with business outcomes. Music to my ears!

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Waxing UnLyrical

APRIL 30, 2014

I moved to Kosovo in 2012 to get out of my comfort zone. Now I spend my weekends navigating the winding streets of Pristina, dodging feral animals and erratic motorists on my way to my favorite bakery. My modern apartment building is nestled among post-socialist high-rises and ottoman-inspired tenements.

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Waxing UnLyrical

DECEMBER 21, 2011

Now is a great time to look at how you’ve been communicating with your customers and tweak your approach for 2012. And once you do that, I know 2012 will be much better than 2011 for you. Maybe it’s great, and doesn’t need any tweaking. I for one am rooting for you. Image: Taylor McConnell via Flickr, CC 2.0.

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Waxing UnLyrical

SEPTEMBER 18, 2012

8, I’ll be in Orlando, Fla, conducting a day-long workshop at the Communication Directors Institute of the 2012 Expo of the National Association of REALTORS®. Having never been to Iowa, I am especially looking forward to this.

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Waxing UnLyrical

FEBRUARY 26, 2013

In doing a postmortem of sharing and traffic on my site for the last half of 2012, posts that referred to the U.S. Incidentally, it was the worst reviewed ad of the Super Bowl. They also won’t share anything religious, political, racial , or gender-specific. Presidential campaign had 30% less shares than posts on other topics.

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Waxing UnLyrical

AUGUST 14, 2012

six months early, immediately segued from Intern to Account Coordinator with Boston-based The Castle Group in January 2012, and walked across the stage to receive her diploma in May. The second was a blog post by one of my Curry College PR superstars, Erika Kuzmicz , who finished her degree requirements in December 2011.

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Banking Flickr Library Newsletter 245

Waxing UnLyrical

OCTOBER 12, 2012

So if you’re in/heading to San Francisco for the 2012 PRSA International Conference, I hope you’re coming to one of the measurement sessions, um, such as mine on Tuesday, 8 am PT. So really, it’s to you skip a day or two (or the weekend). The world won’t come crashing down.

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Waxing UnLyrical

SEPTEMBER 13, 2012

21, 2012 is available (just follow that link!). The #MeasurePR chat discussed how this might impact the way stories are developed by newsrooms, and how it could change how PR pros pitch. The chat recap of #measurePR on Aug.

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Klout Influencer Journal Flickr 183

Waxing UnLyrical

JULY 25, 2016

Case Study: Blogger Outreach for Oxfam America’s International Women’s Day 2012 Campaign. While Likeability can contribute to the success of an ad, it is not predictive of success,” writes Angela Jeffrey for The ABX Advisory. And it takes time to look at the data you have, even if it’s limited, to figure those out.

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Waxing UnLyrical

MARCH 7, 2016

Case Study: Blogger Outreach for Oxfam America’s 2012 IWD Campaign. Why: I went back to the WUL vault for this one, because it was a really good campaign (and we worked really hard!). International Women’s Day: 6 Creative Marketing Ideas To Celebrate.

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Waxing UnLyrical

MARCH 7, 2016

Case Study: Blogger Outreach for Oxfam America’s 2012 IWD Campaign. Why: I went back to the WUL vault for this one, because it was a really good campaign (and we worked really hard!). International Women’s Day: 6 Creative Marketing Ideas To Celebrate.

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Case Study Banking Campaign Reputation 100

Waxing UnLyrical

DECEMBER 30, 2011

And since “clocks and calendars” will be colliding again as 2012 sets in, I’m reposting it with a few modifications for the time of year, to give you a sense of where I come from, and where a part of me will always be. I originally published this post when Fall was setting in last year.

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Waxing UnLyrical

JUNE 12, 2013

Back in October 2012, I wrote a post with a similar theme to this piece entitled Tell Marketing: The Customer Experience Begins With Them. For new customers, the expectations they bring with them to their first interaction with an organization can come from a variety of sources, both in and out of the organization’s control.

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Film Metrics Flickr Loyalty 258

Waxing UnLyrical

APRIL 26, 2012

Unless you’ve been under a rock since the beginning of 2012, by now you’ve heard of little thing called Pinterest. Guest post by Harrison Kratz. While I haven’t given in to the craze yet, it’s impossible to ignore its meteoric rise in the world of social media, not just within our industry but in mainstream adoption.

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Social Networking Flickr Influencer Retail 222

Waxing UnLyrical

MARCH 13, 2012

I finally found my 2012 resolution, just a few months late. I know that your social media efforts must be tied to your business goals and help support those goals, but that’s no longer enough for me. I want to be a part of the solution, not a part of the problem any longer. Image: Beth Kanter via Cambodia4Kids.org via Flickr CC 3.0.

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Waxing UnLyrical

MARCH 6, 2013

Disclosure, Oxfam America was a client last year and I had terrific fun working on the 2012 IWD campaign. With International Women’s Day approaching, Oxfam recently embarked on what I think is one of the best-conceived and (so far, at least) executed awareness and activism campaigns: Behind the Brands.

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Waxing UnLyrical

FEBRUARY 1, 2012

29, closing at midnight EST; Public voting: finalists will appear on the CTK Facebook Page for public voting during April, and the winners will be announced on May 1, 2012. 1) and continues through Wednesday, Feb. they can’t be paid for their heartfulness).

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Blogger Flickr Education Video 187

Waxing UnLyrical

APRIL 19, 2013

Last year, Gujarat Chief Minister, Narendra Modi, was the first Indian public figure to use Hangout to reach out to his audience (August 2012). The event was covered live by most major English and Hindi news channels, taking the combined reach to over 5 million in real time. But that’s not all.

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Waxing UnLyrical

MARCH 5, 2013

Some of them have even taken companies from bankruptcy in early 2008 to billing $500K in 2012. I have come across so many different business owners able to be hands-on parents and run a successful organization. That’s pretty successful, right?

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Yahoo Widget Flickr Social Media Management 250

Waxing UnLyrical

FEBRUARY 15, 2013

To quote some insights from a report by Ethinos Digital Marketing 2012 : There are 65 million, 33 million, and 17 million Facebook, Twitter and LinkedIn users in India respective; India has more Facebook, Twitter, and LinkedIn users than the UK; 60% of Indians who are social media users are open to being approached by brands; and.

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Foursquare Flickr LinkedIn Fashion 237

Waxing UnLyrical

NOVEMBER 20, 2018

Vizu was acquired by Nielsen in 2012, where Dan went on to become EVP of Product Leadership for all Marketing Effectiveness products globally. Dan Beltramo is the CEO of AirPR, a data science company for communications and PR. Dan co-founded Vizu, a digital media measurement firm that pioneered real-time brand lift measurement.

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Nielsen Press Release Metrics Smart Phone 140

Waxing UnLyrical

MAY 9, 2016

C7 (Calibration) Case Study: Blogger Outreach for Oxfam America’s International Women’s Day 2012 Campaign. The idea is to get them to share more than just links, and to start real engaging conversations with each other.” ” The Link Humans case study.

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Case Study Study Training Collaboration 100

Waxing UnLyrical

JANUARY 15, 2013

You’ll recall that before we left 2012, I told you I was going to India for a long overdue trip home. I don’t know if it’s acceptable to wish you a Happy New Year when we’re two weeks into 2013, but seeing as how I haven’t talked to you in 2013, I think it is. So Happy New Year! Is it a good one so far?

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Waxing UnLyrical

JULY 19, 2013

Ed: WUL is still on vacation, but here’s an oldie-but-goodie from our vault that originally ran on Sept. It might answer a question you ask or have been asked, so here it is again. I got an interesting question from someone I know (name withheld on request) recently.

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Social Media How To Consultant Flickr 204

Waxing UnLyrical

FEBRUARY 7, 2013

— 2012 was an incredible year for me. It’s a time to look back on our tasks and accomplishments over the last year and discuss some of the things we have done well, some of the things we could have done better and some of our upcoming plans. It’s a time to decide whether we want to pursue goals or themes.

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Waxing UnLyrical

APRIL 8, 2013

2012 had 110+ entries, 16,000+ votes, 3x our Twitter, 2x our FB and 20%+ increase to web #measurepr. Q3 asked Sandra how she and the Affect team were measuring their 2 013 jobs contest , outside of getting decent enough applications to actually make a hire: @ shonali Yes, we do. This is our 3rd yr. Sandra Fathi (@sandrafathi) April 2, 2013.

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B2B Consultant Flickr ROI 207