Waxing UnLyrical

AUGUST 25, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Five Productivity Tools for PR Pros August 25th, 2010 Tweet A few months ago, I wrote a piece on communicating effectively with a virtual workforce for IABC’s monthly e-zine, CW Bulletin.

Plaxo 251

Plaxo Products Tools Class 251

Webbiquity SMM

JANUARY 2, 2013

With 92% of companies now incorporating social media into their marketing efforts, it’s no longer sufficient to just “be there” on social networks. The first step to improving digital marketing results is to understand the emerging trends and best practices. 25 Social Media Facts and Statistics.

Social Media 245

Social Media B2B Marketing SEO 245

Techipedia: Tamar Weinberg

AUGUST 14, 2012

Given all of these phenomenal web video statistics continuously released, it seems odd that animation is yet to receive much attention, especially when some of the biggest companies across the world are using animation in their digital marketing. Take a look at their 2011 video showing how Facebook integrates with the Spotify player.

Airlines 210

Airlines Marketing Statistics comScore 210

Convince & Convert

OCTOBER 12, 2013

Much of what we’ve come to believe about social media and content marketing is wrong. I crushed them originally a few weeks ago on a webinar for the Content Marketing Institute : Myth 1: My customers are not social. Even among Americans 65 years old and better, 43% of them use social. They are myths.

Social Media 167

Social Media Content Marketing B2B 167

Webbiquity SMM

MARCH 12, 2012

send generic pitches) for successfully getting others to write about your product / service / news / client etc. What brand marketers can learn from PR by iMedia Connection. 8 ways to get people to discuss your new product in social media by WebInkNow. Social Media Marketing Social PR.

Vocus 188

Vocus Press Release Tips Blogger 188

Kikolani

NOVEMBER 24, 2011

How to Find Out Which Online Marketing Strategy Drives the Best Traffic – Do you participate in so many different types of online marketing strategies that when your boss asks you which one is the most effective, you don’t know what to say? Personal Development / Productivity. Personal Development / Productivity.

Mashup 146

Mashup Resources Press Release Adsense 146

Direct Marketing Observations

JANUARY 21, 2011

If you’re new to social media marketing, you might feel like you’re a little late to the game. However, fear not, there are some who have actually been slogging through social media so long without any discernible results that they might as well have started yesterday. In a sense, if you are new , you are a little late.

Social Media 166

Social Media Social Networking Class Case Study 166

Firebelly

APRIL 18, 2011

HOW TO: Get the Most Out of Advanced Social Media Search. By Ann Smarty Social media search — the ability to tap into thousands of real-time updates — has long been a hot topic. It opens up endless opportunities for market and competitor research, content inspiration and, obviously, network building. Alas, so was 2010.

Social Media 184

Social Media Foursquare ROI LinkedIn 184

Mindjumpers

JUNE 6, 2011

Tweet Some time ago, we had a guest post on our blog stating how social media is not a cheaper alternative , even though many marketers think it doesn’t cost much. According to conducted surveys: - The main benefit of social media is customer engagement. - on products than non-fans. -

Cost 247

Cost Social Media Overview Case Study 247

Webbiquity SMM

AUGUST 26, 2014

So the question is–are there things that today’s B2B marketers can learn from history, specifically, the tremendous success of Facebook and the rise, fall and possible resurrection of Myspace? How can the respective histories and behaviors of these two companies inform the best practices for B2B marketers? My answer is certainly–yes!

B2B 190

B2B MySpace Startup Social Networking 190

The Realtime Report

AUGUST 7, 2012

A breakdown of earnings: revenue from Hiring Solutions products was up 107% compared to Q2 2011, representing 53% of total revenue in the quarter (vs. revenue from Marketing Solutions products rose 64% compared to the second quarter of 2011, representing 28% of total revenue in the quarter ( down from 32% in Q2 2011).

LinkedIn 184

LinkedIn comScore Comparison Mobile 184

Webbiquity SMM

JANUARY 24, 2011

Supplement your email list with your contacts’ social network info? Find out if the username or vanity URL you want is still available across dozens of social sites? Display a feed of brand-related comments from a variety of social networks on your website? Promote events through social media?

Tools 206

Tools Social Media Lithium Sysomos 206

Techipedia: Tamar Weinberg

JANUARY 15, 2013

Great leaders (and great companies) create movements, not just products. Facebook isn’t just a social networking site; it is a way of staying on touch with people around the world, a place to bring people together and building communities, and a tool for sharing information. Make innovation personal! Partnerships.

Press Release 192

Press Release Airlines Skills Retail 192

Social Media Marketing

JULY 13, 2011

Prior to the rise of social networks, online brand management solely focused on common SEO techniques such as keywords, content, and proper HTML code. For many companies’ marketing teams these social networking sites have been a marketing dream.

Brands 166

Brands SEO Social Networking Flickr 166

Akamai Marketing

MARCH 31, 2011

My favorite tidbit of info: 68% of consumers who posted a complaint or negative review on a social networking or ratings/reviews site got a response. I’ve always advised my clients that its better to have people complain in an open forum where it can be addressed. Of those, 18% turned into loyal customers and bought more.

Social Media 188

Social Media Klout Policies Forums 188

Buzz Marketing for Technology

OCTOBER 18, 2013

Some place the highest premium on loyalty and trust in a brand or product. As different as consumers are, they all want to feel like the brands and products they use are tailored specifically for them. Does product pricing influence the purchase decisions of your customers? Reach the right audience. Overall, U.S.

Retail 217

Retail Discount Loyalty Data 217

Mindjumpers

JUNE 24, 2011

Tweet At the moment, we are beginning to see more and businesses running a company blog after having established a presence on social media platforms like Facebook and Twitter. However, I think that a lot of marketers still might wonder whether it’s actually effective to run a company blog. Blogging is on the rise. Improve your image.

Company 206

Company Hubspot eBook Diagrams 206

Idaconcpts

FEBRUARY 2, 2012

Estimated overall value of the social network — which may command “a valuation more than five times higher than Google Inc.,” Percentage of annual revenue in 2011 accounted for by advertising. Percentage of annual revenue in 2011 accounted for by Zynga, the third-party company responsible for the game FarmVille.

Mobile 131

Mobile Social Networking Activities Facebook 131

Webbiquity SMM

JUNE 11, 2012

Since January 2011, business pages on Facebook have been able to promote their status updates with “Sponsored Stories.” Still, dropping what essentially amounts to ads prominently into News Feeds could drive users away to smaller, less-commercialized social networking options. Paid Posts (Kind of) Already Exist.

Tumblr 142

Tumblr Facebook Apparel Feed 142

Idaconcpts

JUNE 6, 2011

The PR spread like wildfire, and it established a motif that would run through Apple’s marketing through to their present day battles with Microsoft. The phenomenal success of the iPod laid the foundations for future products including the Apple iPhone, MacBook and Apple iPad. Key Products in Apple Today. and abroad.

Apple 143

Apple iPad iPhone Microsoft 143

Direct Marketing Observations

MAY 10, 2011

However, if companies were all about their employees, why would 84%% of all employees in the workforce be looking for a job right in 2011? Can an internal socially powered ideation platform or network empower and propel an employee into massive production and an upbeat morale? Does Betty complain openly on Facebook?

Badge 171

Badge Social Networking Foursquare Organization 171

Writtent Blog

MAY 20, 2014

Content marketing — like any other type of online marketing — is continually changing and evolving. Example: one of my Internet marketing buddies’ content marketing campaign was built heavily around article directory submissions (think Ezine Articles ). Social Media Reigns King. Image source.

Trends 95

Trends Content Marketing Curation 95

Direct Marketing Observations

NOVEMBER 24, 2010

And for those that are wondering whether it was worth it, sales for Red Zone(the actual Old Spice product) hit $1.6 The other four Old Spice Body Wash products also showed a lift as well. This was a seminal moment in the worlds of social and traditional media. What’s wrong with social media? And it makes sense.

Social Media 201

Social Media Mashup Yahoo Mobile 201

Hootsuite

JULY 4, 2022

While TikTok users favor authentic, low-production content, there’s still an investment involved in executing clever and engaging videos. Does TikTok and the opportunities it provides align with my social media goals? Your goals are the heart of your social media strategy and your social network choices need to be in service of them.

Questions 104

Questions Banking Insurance HootSuite 104

Webbiquity SMM

MAY 3, 2012

34% of marketers have generated leads using Twitter. In the fourth quarter 2011, smartphone click-throughs were 1.25%, tablets were 1.31%, and desktop/laptops were.95%. And what do marketers and business owners need to know—and more importantly, do —to keep ahead of consumer demands? What does mobile mean to your company?

Mobile 180

Mobile iPhone iPad Training 180

Twist Image

JANUARY 29, 2011

Being a Chief Marketing Officer is no easy gig. report titled, CMOs On Social Marketing Plans For 2011. This is the second time that Bazaarvoice has conducted this survey with The CMO Club and in that short time, the attitudes of the CMO towards Social Media is already starting to change and take shape.

Bazaarvoice 106

Bazaarvoice Aggregator Discount Loyalty 106

Akamai Marketing

DECEMBER 22, 2011

2011 was a game changing year in social media. In some ways, social media is growing up, but in other ways we’re just getting started. I’m putting my Carnack hat on and writing down the trends I see in social media for 2012. But 2012 will see some changes in this area and as a marketer, its none too soon.

Social Media 217

Social Media Trends Smart Phone ROI 217

Ignite Social Media

JANUARY 23, 2017

The move could signify that Facebook is moving away from their live video platform, however, they did just spend an arm and a leg on a global marketing initiative aimed at consumers. According to Recode , it seems as though the paid media sponsorships are unlikely to continue into this year. Wait… Google+ Announced Updates?

Communities 60

Communities YouTube Facebook Google 60

SocMed Sean

DECEMBER 1, 2018

NOTE: I originally wrote and published this article back in November of 2011 and it has generated a lot of interest over the years. Regardless of whether you have a team of 25 or are a team of one, these resources might include: 1) Time allocated to social media listening, community engagement, content creation, and customer service.

Blogger 266

Blogger Company Social Media Curata 266

Convince & Convert

JUNE 19, 2012

One of the questions causing a fair amount of debate around digital marketing circles revolves around whether or not Facebook page “Likes” carry any measurable business value. From all of these different approaches, one thing is for certain — trying to place value on a Facebook Like is a slippery slope at best.

Facebook 157

Facebook Study Apple Consultant 157

Kikolani

JANUARY 14, 2011

40 bloggers to watch in 2011 – great list of blogs that, if you aren’t reading, you should be! How article marketing can help your blog – 5 reasons you should consider supplementing your blogging routine with article marketing. Product launch blueprint : the secrets behind a 5 figure product launch day.

Mashup 119

Mashup Resources Energy Vimeo 119

Buzz Marketing for Technology

FEBRUARY 2, 2010

A while back I created a post called – There is no “campaign&# in Social Media because when marketers use the word “campaign,” it tends to suggest an initiative to get a message out to a targeted group of constituents. Related posts: Social Media speeds Onboarding I am officially up and running now in my.

Campaign 213

Campaign Social Media StumbleUpon Digg 213

Kikolani

NOVEMBER 11, 2011

Habits of Highly Effective Bloggers – If you want to market your blog or business effectively by blogging there are a lot of balls to keep in the air. How to Pick the Best Affiliate Marketing Programs that Pay – Finding best affiliate marketing programs that pay is half of making money online battle.

Mashup 113

Mashup Resources Klout Affiliate marketing 113

Kikolani

DECEMBER 23, 2011

This post is part of a weekly series, Fetching Friday, featuring the best posts of the week in blogging, making money online, SEO, and social media on kikolani.com. Before we jump into the goodies from the week, I wanted to take a moment to let everyone know this is the last Fetching Friday post for 2011. Happy Holidays.

Mashup 119

Mashup Resources Remix Handbook 119

Kikolani

JULY 8, 2011

12 SEO strategies and marketing tactics for photoblogs – photography bloggers, this one is specifically for you! 50 effective landing page templates for your products – get more conversions using these great designs. The real secret to personal productivity – ten tips from ten successful entrepreneurs and executives.

Mashup 142

Mashup Resources RSS SEO 142

Buffer Social

DECEMBER 1, 2023

Then, they might call on an Engineer or Product Manager, who will be able to share more about the system, maybe even how this may change as part of the roadmap for the future. What are we building on the product side?’ Social Media is always changing, and platforms come and go. ” 2. ” 3. ” 7.

Team 79

Team Engineering Company System 79

Webbiquity SMM

JUNE 11, 2012

Since January 2011, business pages on Facebook have been able to promote their status updates with “Sponsored Stories.” Still, dropping what essentially amounts to ads prominently into News Feeds could drive users away to smaller, less-commercialized social networking options. Paid Posts (Kind of) Already Exist.

Tumblr 100

Tumblr Facebook Apparel MySpace 100