Direct Marketing Observations

JANUARY 21, 2011

If you’re new to social media marketing, you might feel like you’re a little late to the game. However, fear not, there are some who have actually been slogging through social media so long without any discernible results that they might as well have started yesterday. In a sense, if you are new , you are a little late.

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Social Media Social Networking Class Case Study 166

Akamai Marketing

MARCH 31, 2011

My favorite tidbit of info: 68% of consumers who posted a complaint or negative review on a social networking or ratings/reviews site got a response. The quicker the response, the happier the complainer and the more impressed the social media listeners are. Of those, 18% turned into loyal customers and bought more.

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Social Media Klout Policies Forums 188

Convince & Convert

MAY 27, 2011

Social media is growing up fast. No longer a niche plaything of the digerati, social media is firmly entrenched as a societal game changer of historical importance. Data about how social media really works, who uses it and how, continues to surprise. 9 Surprising New Facts About Social Media in America.

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Social Media MySpace Statistics Social Networking 166

Direct Marketing Observations

NOVEMBER 24, 2010

What’s right in social media? As much as some people are apt to point out the #FAILS in social media, this was the big win of 2010. What’s wrong with social media? The semantics of social media education. The barriers in social media are not so high that it is an exclusive club.

Social Media 201

Social Media Mashup Yahoo Mobile 201

Webbiquity SMM

JANUARY 2, 2013

With 92% of companies now incorporating social media into their marketing efforts, it’s no longer sufficient to just “be there” on social networks. What do buyers really want from social media marketers? 25 Social Media Facts and Statistics. e-Strategy Trends ).

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Social Media B2B Marketing SEO 245

Laurel Papworth

APRIL 28, 2011

Another set of social media classes for Sydney, Melbourne and Brisbane at the end of June. Hands-on Computer based social media classes are being run again June 2011 in Sydney, Brisbane and Melbourne. This course is not for absolute beginners – some familiarity with social media recommended.

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Course Social Media Class Social Networking 58

Webbiquity SMM

MARCH 12, 2012

How can PR pros optimize their use of social media tools? Find the answers to these questions and more here in a dozen of the best social PR guides of the past year. ” Top 5 Innovative Ways PR Pros Are Using Social Media by Mashable. 5 excruciatingly dumb things PR pros do with social media by ragan.com.

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Vocus Press Release Tips Blogger 188

Mindjumpers

FEBRUARY 2, 2011

Tweet Laurel Moffat , who is a Communication Specialist at Southwest Airlines, has made a presentation about the company’s successful social media strategy at a January 25 Kansas City American Marketing Association lunch event. Social media requires people and time. Social media does not get you out of trouble.

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Airlines Social Media Collaboration Travel 232

Net-Savvy Executive

JANUARY 3, 2012

So, I started a new post last year: a list of the past year's posts that didn't make the 2011 Top 10 , but that I think are worth another look. Like Means What People Think It Means and The Rise of the "Influence" Peddlers The labels attached to the metrics we get from social networks are a big part of the challenge of interpreting the data.

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Metrics Analytics System Social Networking 54

Mindjumpers

MARCH 23, 2012

Most of us know that social media has been playing a big role in several businesses’ Internet marketing campaign. And, right now, Google+ is one of the dominating social networking sites. Since mid-2011, plenty of entrepreneurs have been creating their own network of contacts and promoting their firm.

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SEO Google Strategy Adwords 258

Waxing UnLyrical

MARCH 26, 2012

Since OA already has a robust social media presence, our task was not to add to its social media plan, but to supplement it via blogger outreach. The eCard initiative was new for 2012, so there wasn’t a benchmark, say for 2011, to set goals against. The timeframe. So start doing this as soon as you can.

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Case Study Blogger Study Campaign 256

yMarketingMatters

JANUARY 19, 2012

What a year was 2011 for social media and marketing! I watched and experienced first-hand the marketing and social media landscape change, consolidate, focus, develop and evolve all at the same time. As I’ve said before, social media needs to be INTEGRATED into your overarching marketing plan.

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Trends Marketing Mobile Wireless 279

Buffer Social

JUNE 30, 2017

Do you remember your first social media profile? Or, how about your first social media post? Social media has changed and evolved so much since the early days, it’s almost hard to believe how far we’ve come. How people use social media has changed as well. Let’s dive in!

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Social Media MySpace Hashtag News 111

Direct Marketing Observations

DECEMBER 14, 2010

In social networks and social media, every time we join a new shiny network, or register for something online, we give up a little piece of our privacy, like a sculptor chipping away at a piece of marble. Sometimes knowingly, sometimes not, we’re giving up who we are to marketers and brands. or Foursquare ?Are

Social Media 166

Social Media Privacy Foursquare Policies 166

Jason Yormark

JUNE 13, 2012

According to numbers cited on The Inquistir , in April Facebook witnessed 158 million US unique visitors, only 5% higher than 2011 numbers. While 5% growth may not seem horrendous, it’s a drastically big decline from April 2011 when Facebook witnessed 24% growth and far worse than April 2010 when the social network had an 89% growth rate.

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Facebook Class Mobile MySpace 279

Proactive Report

DECEMBER 24, 2010

Here’s some of the research that shows that integrating email with social sharing drives results: Emails that provide users with sharing options on social media sites actually drive a significant increase in click-through rates – 30% higher than without social sharing options ( Source: GetResponse.

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Trends Engagement Press Release Social Graph 85

Buzz Marketing for Technology

OCTOBER 18, 2013

Does product pricing influence the purchase decisions of your customers? percent from 2012 and almost triple the amount spent in 2011. Forge meaningful social relationships. Social media has forever changed the way we use the Internet and consume information. Reach the right audience. Overall, U.S.

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Retail Discount Loyalty Data 217

Diva Marketing Blog

DECEMBER 31, 2011

One of the aspects of social media that I like most is what is at the very ?. Social media is not the beautifully wrapped box you might have opened last week. The ribbons on our social media package, just as beautiful as that perfect gift, are slightly skewed. social media is our teacher. .

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Social Media Findability Project Social Networking 69

Hootsuite

JULY 4, 2022

You’re probably already managing several social media platforms for your brand. Does TikTok and the opportunities it provides align with my social media goals? Your goals are the heart of your social media strategy and your social network choices need to be in service of them.

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Questions Banking Insurance HootSuite 104

Diva Marketing Blog

AUGUST 29, 2011

Do we expect too much from social media and in particular social networks? Social media has become a one-stop shop for extending the brand. . does social media really fit as a branding tactic? does social media really fit as a branding tactic? 3 Social Media Branding Tips .

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Social Media Brands ROI Authentication 75

Waxing UnLyrical

AUGUST 26, 2011

Yesterday I had the honor – and it really was an honor – of introducing Dr. Donna Vincent Roa as she received the 2011 Matrix Award (that’s her on the left) from the Association for Women in Communication’s DC chapter , in recognition of her accomplishments in the global communication field. Social is great.

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Film Klout Policies Reputation 227

Net-Savvy Executive

DECEMBER 31, 2012

March 2011 (#3 in 2011). Applying Social Network Analysis to Social Media - September 2010. Human vs. machine analysis - April 2007 (#5 in 2011). Visual text analysis - April 2007 (#6 in 2011). Visualizing networks based on communication - February 2008.

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Radian6 Aggregator Patterns Analysis 71

Ignite Social Media

JANUARY 23, 2017

So it seems more likely that they are shifting Live Video efforts towards that of the general user and away from media companies who are much more equipped for high-quality video content. Facebook’s creator initiative wasn’t anything new to the social media landscape. Only time (and algorithms) shall tell….

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Communities YouTube Facebook Google 60

Laurel Papworth

MARCH 8, 2011

I spoke on how Japanese companies were doing in social media overseas. Japanese people on the panel talked about online community and social media marketing at home, and I focussed on how it was working for Japanese companies in America, Europe, Australia etc. Adtech tokyo laurel papworth.

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Social Media Case Study Conference Study 61

Jeff Esposito

JUNE 27, 2011

Every month I read countless research reports and blog posts on interesting social media metrics. Below are 30 of the top stats I have seen over the past few months that can help you either sell social media to the higher ups in your company or help you in securing additional resources for your company’s social program.

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Social Media comScore Wikipedia Hubspot 55

Waxing UnLyrical

DECEMBER 4, 2010

Second: if Keys et al wield the kind of online influence they apparently think they do, why on earth didn’t the campaign become an overnight phenomenon? Mainstream media reacted, by and large, with a yawn. Which brings me back to what this is all about, and what public relations, in its truest sense, tries to do: influence.

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Class Campaign Klout Influencer 233

Hootsuite

APRIL 6, 2023

The history of social media is a long and storied one. It’s bursting with pivotal moments like the launch of Instagram Stories, to that one time Zuck was on trial for Facebook privacy issues, to…honestly, let’s just look at the entire social media history timeline. So, how old is social media?

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Social Media MySpace Tumblr Foursquare 145

Ari Herzog

FEBRUARY 22, 2014

They boosted your opinion of my influence. But moreover, in the age of social influence ranking systems such as Klout and Peer Index , I want to be current. I always blog about my social media actions as a way of 1) charting my own evolution; and 2) helping you discover something new. Media Strategy Twitter'

Airlines 145

Airlines Twitter Klout Class 145

Proactive Report

JULY 3, 2011

Social media has extended the reach and influence of your stakeholders – they’re on Facebook, Twitter and LinkedIn and they’re connecting to each other. The Social Graph is the representation of our relationships. The peer influence trend is dominated by Facebook. Source: Facebook, April 2011).

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Social Graph Hubspot StumbleUpon Digg 104

The Way of the Web

DECEMBER 24, 2011

There’s still a week to go, but unless something radical happens, here’s a quick run-down of the most read posts I’ve written on this site in 2011. How do you work on a tiny marketing business when the ‘big boys’ are constantly unveiling new social media units? 2012 The Year of 3D Printing?

Klout 33

Klout Embedding Loyalty Vimeo 33

Talkwalker SM

SEPTEMBER 7, 2016

Yet how do you make the most of this social network? Based on Talkwalker’s new and improved Instagram analytics (and our own appreciation), here are 10 brands killing it on Instagram to kickstart your social media strategy for the last months of 2016. How do you regularly produce engaging content? Adidas (@adidas).

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Instagram Brands Sports Travel 60

Kikolani

JULY 8, 2011

This post is part of a weekly series, Fetching Friday, featuring the best posts of the week in blogging, making money online, SEO, and social media on kikolani.com. Free WordPress themes – the 2011 edition of the best free WordPress themes. Social Media / Social Networking. The Resources Mashup.

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Mashup Resources RSS SEO 142

Kikolani

JANUARY 14, 2011

40 bloggers to watch in 2011 – great list of blogs that, if you aren’t reading, you should be! Social Media / Social Networking. The social media marketer’s SEO checklist – what a social media marketer needs to know about SEO to help make social campaigns help with search rankings.

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Mashup Resources Energy Vimeo 119

Kikolani

APRIL 7, 2011

This post is part of a weekly series, Fetching Friday, featuring the best posts of the week in blogging, making money online, SEO, and social media on kikolani.com. How to easily find guest posting opportunities – from what you read to searching on social media. Social Media / Social Networking.

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Mashup Resources Adsense Loyalty 134

Waxing UnLyrical

OCTOBER 6, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Let Your Freak Flag Fly October 6th, 2010 Tweet This is a guest post by Narciso Tovar This past week, I gave a presentation to the Dallas IREM group about the importance of giving social media a second look.

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Class Postrank Comments Tourism 182

Kikolani

NOVEMBER 19, 2010

14 social media experts react to Facebook’s new message system – a look at how influencers feel about the change. Facebook Pages for B2B social media marketing – a look at the elements of three successful B2B pages. 7 social link building tips – how engagement can build links.

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Mashup Resources Digg Social Bookmarking 128

Kikolani

DECEMBER 13, 2011

One of the things many people struggle with in social media are identity issues, and I am no different. This includes using the Get Started tab mentioned earlier to suggest it to friends and then sharing it with your Facebook friends, Google+ followers, Twitter Followers, and any other social networks you have a nice size audience on.

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Tips Facebook Badge Module 167