The Life Cycle of a Social Network
Techipedia: Tamar Weinberg
SEPTEMBER 6, 2011
The launch of Geocities by Yahoo marked for some the beginning of a new revolution in the online media called social networking. Later, several other websites such as Classmates.com and Friendster contributed to the development of social networking to help reach our present day scenario, where we see the domination of Facebook, Twitter, LinkedIn, and Google+.
How Enterprise Social Networking Drive Business Value [Report]
FEBRUARY 24, 2012
Tweet Using social media to bring business value is an obvious choice for many companies. But the benefits of using social media inside an organization still remains somewhat unexplored. As a result, a new approach is required that focuses on four key ways that relationships create value through enterprise social networks, as you can see in the figure below.
The Future of Google+: Social Network or Search Enhancer?
NOVEMBER 15, 2011
Sure, it makes sense that a social network with 41 million users could attract that many followers. Google has paid brands (both company and personal) to jump to Plus and bring their networks with them. Google is less concerned about having a social network and more concerned about improving search and giving us, as individuals, customized information.
50 (of the) Best Social Media Guides, Tips and Insights of 2011 (So Far)
SEPTEMBER 12, 2011
Social media marketing has gone well beyond the hype stage and is now mainstream business practice. Still, questions remain: how do I use social media most effectively across the enterprise? Which social media monitoring tools should I use? What social media developments and trends should I be watching? Can social media ROI really be measured?
Social Networks: Winners and Losers [Infographic]
APRIL 17, 2011
the big kid on the social media block is Facebook. But a look at social networks around the world shows that there are many platforms competing for niche markets. This informative infographic from Ignite Social Media offers some interesting statistics. Have you ever wondered which social networks are most popular with men? Here in the U.S.,
65 Terrific Social Media Infographics
JANUARY 30, 2011
Last year, I assembled a collection of 35 infographics that told the story of social media at that time. That post proved to be so popular that I wanted to update it, including images that are still relevant and adding newer visualizations that illustrate more recent knowledge and insights into the social Web. The History of Social Networking. The Biggest Shift.
The Challenge of Authenticity in Social Networking
MARCH 21, 2011
How easy is it, really, to be authentic online? I’ve been thinking about this since Shonali’s thought-provoking post a few weeks back about how to social network smartly by being yourself online. What are we really up against (against ourselves) in the way we behave on social networks? Guest post by Erica Holt. Image: Erica Hart via Flickr, CC 2.0.
Three Apps, Social Networks, or Platforms for 2012
DECEMBER 22, 2011
But, to be sure we were somewhat business-like, I asked Jayme to name three of the apps, social networks, and/or platforms she’s going to use in 2012. Social Media Trends FBQOTHW Jayme Soulati social media apps social media trends social networks social platforms
Best Social Media and Digitial Marketing Research and Statistics of 2011, Part 1
NOVEMBER 28, 2011
companies now use social media for marketing (though the figure varies widely based on size of company)? Or which four cities rank ahead of Seattle and San Francisco as the “most networked?” Social Media Stats, Facts and Research Does Facebook Need To Build A Search Engine? companies now use social media for marketing. Or that 73% of U.S.
Cartoon: Speaking Social Media
NOVEMBER 22, 2011
Working in social media in my day job and my night job, I spend a LOT of time around social media geeks. The other day, I overheard an entire conversation that was so full of social media lingo and jargon that it was like a whole new language. Use business terms and explain how social media works using stories and case studies. Frighten me?
Why Women Own Social Networking
Social Marketing Forum
FEBRUARY 17, 2011
Social media marketing Word of mouth marketing social marketing social media word-of-mouth word-of-mouth marketingSoon men will be driven back to the garage where we will huddle around broken down, rusted muscle cars, drink beer and lament our relegation in grunted musings.
Study: The Global Social Media Check Up 2011
FEBRUARY 24, 2011
Tweet According to a relatively new study carried out by Burson-Marsteller , a public relations agency, it is clear that European and other global companies keep a focus on social media, as well as Asian companies are becoming more evident on social media platforms. Great increase in use of social media. Social Media Marketing Goals & Tools.
Uncovering The Remarkable In Your Social Networks
MARCH 10, 2011
Social media is an interesting animal. And that made me think some more: what is the hidden remarkability in the lives of those we encounter every day – or, at least, every few days – in social media? So I asked the question: “What remarkable thing have you done that your social networks do NOT know about you?. We think we know them.
Authenticity: At The Core Of Smarter Social Networking
FEBRUARY 26, 2011
Smarter social networking. A few nights ago, I was part of the “ Get Geeky panel that Social Media Club-DC had put together. Along with Alex Howard , Frank Gruber and Shana Glickfield , we talked about “ smarter social networking.. To me, that is at the core of what smarter social networking is about. The real challenge.
Why Most Social Media Departments Fail
Techipedia: Tamar Weinberg
OCTOBER 25, 2011
A few years ago, a colleague of mine was given a tremendous responsibility to oversee the social media department at a prestigious well known NYC-based public relations firm. Less than a year later, she was sent packing up her desk, a casualty of a company that jumped into that shiny toy syndrome that people call social media. It’s 2011. Goal Setting.
Using Social Media as a Communication Tool [Infographic]
JULY 30, 2011
Social media is about more than marketing and branding — it’s quickly becoming an essential part of customer outreach for brands. In fact, social media is transforming the way organizations communicate — the many social tools that are available today are very cost-effective compared to traditional approaches such as email and online advertising.
Eight Social Media Trends for 2012
NOVEMBER 28, 2011
This will get you started on planning and getting everything ready to launch the year on January 2. I’ve written the eight social media trends you need to pay attention to for next year. 2012 Social Media Trends. Social TV Convergence. I’m not a television watcher, but I’m seeing something interesting happening with apps, such as Get Glue.
10 Ways to Use Social Networks for B2B Marketing
DECEMBER 13, 2011
Social networks are essential for expanding your web presence —not only for creating social signals now a key component in search engine rankings, which makes your website and blog easier to find in search, but also by giving you more places to be found online. Creating your profile on each of the major social networks is a first step, but just that. As with most things in life, you’ll get out of social networks what you put into them. This is a level deeper than the majority of more superficial social networks. Interact (e.g.,
Think Twice About Automating Your Social Media Efforts
DECEMBER 21, 2011
I recently participate in an Twitter chat where the conversation turned to whether or not it’s a good idea to automate social media activities. Do you automate your social media activities? Blogs Facebook Featured Humor LinkedIn People Social Twitter Workplace YouTube best practices cartoon social media social networking strategy tips
Your Favourite Social Networks as Comic Book Heroes [infographic]
AUGUST 12, 2011
Of course, the infographic has a lot less serious approach in describing the different social networks that we might be present on, but some interesting reflections definitely have been made, in my opinion. Therefore, if you at some point should have wondered how your favourite social platforms compare to your favourite comic book heroes, you can find the answer below.
The Top 3 ‘Big Ones’ in Social Media 2011
DECEMBER 29, 2011
Tweet Closing in on the end of 2011, I have listed the three big “events” that in my opinion have lead to important development within the field of social media. If you have been following f8 for the last few years, I think you will have to agree that the announcements of the 2011 conference were the biggest in years. Data, data, data. Google+. Steve Jobs.
6 Reasons Social Media Sucks, But You Need to Use It Anyway
JUNE 20, 2011
Amid all of the hype, conferences, and rapid adoption of social media marketing by organizations from sole proprietors to the Fortune 100, there remains an undercurrent of skepticism. This surfaces in posts like Social Media Skepticism , 5 reasons why social media skeptics maybe right and Business social networking: where’s the ROI? It can be.
Those Other Social Networks
APRIL 7, 2011
With an over-focus on Facebook and Twitter during the past few years, organizations may be doing themselves a disservice by failing to cultivate communities in other networks. These networks have their own strengths and weaknesses, and because of their sizable communities are significant in their own right. StumbleUpon is a hybrid bookmarking/referral network for cool content.
Social Networking Stats: LinkedIn Tops 200 Million Users, #RLTM Scoreboard
The Realtime Report
JANUARY 11, 2013
The #RLTM Scoreboard: Social Networking Stats for the Week. Please email firstname.lastname@example.org if you have additional updates, or a social network that you feel should be on the list. This week, LinkedIn announced that the social networking platform now has over 200 million users, in 200 countries and 19 languages around the world. via Facebook.
The Social Media Landscape [Infographic]
APRIL 2, 2011
Last year, I posted a great infographic from CMO.com that did a terrific job of roadmapping the social Web. The graphic has been updated to reflect the landscape in 2011. As social media continues to evolve, it’s difficult to keep up with all of the changes. The acceptance of social media’s importance by consumers has increased very quickly.
Social Networks Have Little Influence on What You Buy Online
APRIL 2, 2011
The company has been playing catch-up when it comes to the social Web. Instead of transforming Gmail into a social communications hub linking to Twitter, Facebook, and other social networking sites, Buzz tried to replace them — not good. Advertising Facebook Google Social Media Social Networking Word of Mouth Adgregate Markets Gmail Goldman Sachs Twitter Webtrend
Social Media Pet Peeves
MARCH 9, 2011
We understand social media, we’re certified geeks, and we are here to learn at an even deeper level. still get the comment, all the time – Social media is a waste of time. Without further ado, I bring to you our list of top 10 social media pet peeves. This was not intended to be a rant, rather an attempt to eradicate douchebaggery from the social networks.
Social Networking Stats: 80% of World Leaders on Twitter, #RLTM Scoreboard
The Realtime Report
JANUARY 10, 2014
The #RLTM Scoreboard: Social Networking Stats for the Week. Please email email@example.com if you have additional updates, or a social network that you feel should be on the list. . This number marked a growth of 8% year-over-year (a change worth noting, but significantly less than the 78% growth that took place between 2011 and 2012.). Facebook: 1.19
Social Networking Stats: The Skinny on Whisper, Secret & Snapchat, plus #RLTM Scoreboard
The Realtime Report
FEBRUARY 14, 2014
The #RLTM Scoreboard: Social Networking Stats for the Week. Please email firstname.lastname@example.org if you have additional updates, or a social network that you feel should be on the list. . These days you can divulge on social media without worrying your news will become public knowledge, thanks to a new(ish) crop of social networks. YouTube.
How to Spice up Your Social Media Strategy in 2011
Techipedia: Tamar Weinberg
DECEMBER 15, 2010
Is your company’s social media strategy really working? Whether you feel that you’ve maxed out the potential of your current social media efforts or you feel like nothing you do is really helping, it’s time to step up your game. So why not spice up your social media strategy and make it work even harder for you? Sell Through Social Media.
Global Social Media Adoption In 2011 [White Paper]
JANUARY 23, 2012
Tweet In January 2012, a report called ‘Global Social Media Adoption In 2011’ was published by Forrester. This report uses Forrester’s Social Technographics groupings to show how people around the world use social media. Regional social media adoption patterns: Here are some brief take-aways from the report.
How to Choose the Right Social Media Platform to Connect With Customers
JULY 14, 2011
Tweet When taking the first step and starting out with social media, there are some basic things worth considering for creating the right foundation for your presence. Here, the different social media format options come into the picture, which are some of the first elements to take hold of during your social media planning. Click here to see more.
Make Your CFO a Social Media Fan
Buzz Marketing for Technology
NOVEMBER 9, 2011
Social media definitely pays off, but you’ve got to focus on the approach not the tools. Social Media has hit the mainstream these days but the big concern on every product marketer’s mind has been how to justify the ROI? Social media definitely pays off, but you’ve got to focus on the approach not the tools. think it is fair to say that Social Media.
10 Tools for Measuring Your Social Media Influence
AUGUST 14, 2011
Meaningful exchanges constantly take place all over the social Web on a variety of platforms, connecting people and enabling them to share, critique, and interact with content and with each other. Social influence occurs when a person’s thoughts, feelings, or actions are affected by others. In the world of social media marketing, influence is currency. PostRank.
Best Social Media Stats, Facts and Marketing Research of 2010
JANUARY 17, 2011
For anyone in marketing or PR being asked to make “data-driven decisions “based on the numbers (and doesn’t that include pretty much everyone in marketing and PR these days?), the sources below provide a vast wealth of data, statistics and research results, as well as a bit of interesting social media trivia. Social Media Facts and Stats. Adam T.
3 new social media resolutions for 2012 and a couple from 2011 that still need attention.
DECEMBER 29, 2011
This is the 2nd year that I’ve published my social media resolutions. That said, I am glad I wrote my resolutions for 2011 as it gave me focus. Here’s my 2011 scorecard: ? Fine Fine Tune Karma for Business: I kept at this social media mantra this year and it worked for me and it worked for my clients. I’ll keep doing it. ? Beyond failed.
Amazon.com As Social Networking
Small Business Mavericks
AUGUST 4, 2011
Did you know you can use Amazon.com as a social networking tool? Amazon.com can be your niche networking space. Here are some tips to help make Amazon.com a social networking application for you: When you read a book, listen to music, or try out a new product, leave a review. Amazon can be used for social networking. It’s an online department store with social benefits. Social Media Amazon.com social networkingAre you a big reader? Do you use Amazon.com a lot? Buy books, read books, download Kindle files?
Global Map of Social Networking [INFOGRAPHIC]
Social Media Marketing
JUNE 21, 2011
Last July , I covered the work of Global Web Index , which offered a quick glimpse of data for global social network usage, which they called Global Web Index LITE. Here's the entire graphic as a Slidehshare embed: Global Map of Social Networking - GlobalWebIndex - June 2011 You can also download the PDF directly from Global Web Index's website.
Social Media in the Workplace
OCTOBER 18, 2011
Does social media have a place at the office? recent report from Clearswift , an IT security firm, found that 19% of companies are blocking employee access to social media sites at work, up 10% from last year. Social media’s exponential growth has created unique challenges for employers and employees. Some organizations definitely don’t think so.
[Infographic] Facebook Is NOT The Largest Online Social Network, Email Still Rules!
DECEMBER 3, 2011
Contrary to popular belief, Facebook is NOT the largest social network on the planet. So the numbers are clear that more transactions are sent via email every day, but is email really a social network? Featured Social Tech Workplace email facebook infographic social social media social networking statistics TwitterAbsolutely!
The Social/Anti-Social Network
JULY 16, 2011
Online social networking continues to change and evolve. That is mind-blowing, impressive and not all that surprising when you consider how popular platforms like Twitter and Facebook are, and how people are looking for newer/cooler social networking experiences. Google + lets you be selectively social. In tinkering with Google + and listening to what some of the cool kids have to say about it online, it's very clear that the majority of people see Google + almost like an online social networking "do-over!" anti-social network.
36 Sensational Social Media Stats and Facts
DECEMBER 1, 2015
Though social media marketing has become ubiquitous, most companies and brands still struggle to achieve their desired results. Those are among the conclusions it’s fair to draw from the collection of social media marketing facts and statistics below. Social media needs to be part of an integrated strategy. Social is for customer service.
How Companies Are Dedicating Their Budgets to Social Media [Infographic]
JULY 20, 2011
Tweet At the beginning of a new financial year, all marketers sit down to draft their strategies in form of new media planning and budget allocations. This media planning and buying is done, keeping in mind where they were present in the last year and how it affected their revenue stream. The Impact of Social Media. Evolving budget allocation. Survey by ECG group.