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2011 B2B Marketing Trends

Webbiquity SMM

MarketingSherpa recently released its 2011 B2B Marketing Benchmark Report. A slightly higher percentage of marketers than last year (41% vs. 39%) called “marketing to a lengthening sales cycle&# a top challenge. You can download the executive summary for free (or pay $400 for the full report ).

B2B 185
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Benefits of Putting Cost in Social Media [infographic]

Mindjumpers

Tweet Some time ago, we had a guest post on our blog stating how social media is not a cheaper alternative , even though many marketers think it doesn’t cost much. According to conducted surveys: - The main benefit of social media is customer engagement. - The value of a Twitter follower is bigger than cost per follower.

Cost 247
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5 Killer Video Editing Apps To Improve Your Content Marketing

Kikolani

On the marketing side of things, it’s worth noting that: If you have video content on your site, you are more likely to retain visitors for longer than if you only have text. In a ReelSEO video marketing survey , 82% of respondents indicated that video positively impacted their businesses. Everyone loves videos.

Video 100
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3 Trends in the Daily Deal Industry

Idaconcpts

Throughout 2010, it has been estimated that about 700 companies emerged in the daily deal market and. Rising User Acquisition Cost. According to a Rice University study, businesses reported that as of May 2011 just 20.4% Still, eMarketer reported that about half of the surveyed businesses would still run another Groupon.

Industry 133
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102 Compelling Social Media and Online Marketing Stats and Facts for 2012 (and 2013)

Webbiquity SMM

With 92% of companies now incorporating social media into their marketing efforts, it’s no longer sufficient to just “be there” on social networks. The first step to improving digital marketing results is to understand the emerging trends and best practices. What do buyers really want from social media marketers?

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Social Media: The Key to Transforming Doctor-Patient Communication

Waxing UnLyrical

But while a few doctors including Wendy Sue Swanson, MD , author of the Seattle Mama Doc blog and Natasha Burgert, MD , author of KC Kids Doc blog , are using digital communication to communicate better with their patients, according to a 2011 survey by AMN Healthcare only 8% of physicians said they use social media at work to connect with patients.

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Who Profits From Social Media?

Small Business Mavericks

Conduct a little survey and choose the sites that have the most potential for helping you grow your business where you want it to grow. GrassRoots says: April 20, 2011 at 6:28 pm #dm2 Who Profits From Social Media? So what is meant by social media? You can follow any responses to this entry through the RSS 2.0