Convince & Convert

OCTOBER 12, 2013

Much of what we’ve come to believe about social media and content marketing is wrong. I crushed them originally a few weeks ago on a webinar for the Content Marketing Institute : Myth 1: My customers are not social. Answer every comment – positive or negative – and do it FAST. Content is fire.

Social Media 167

Social Media Content Marketing B2B 167

Techipedia: Tamar Weinberg

APRIL 12, 2011

The new layout, rolled out to all Pages on March 10, 2011, gives over a full two-thirds of Page real estate to the Page owner: The Perfect Fan Page Leverages ALL the Available Opportunities. Much More Screen Real Estate! In the old Page layout there was really only the Profile Picture and custom tabs where design could be applied.

Real Estate 279

Real Estate Facebook How To Applications 279

yMarketingMatters

JANUARY 19, 2012

What a year was 2011 for social media and marketing! I watched and experienced first-hand the marketing and social media landscape change, consolidate, focus, develop and evolve all at the same time. As I’ve said before, social media needs to be INTEGRATED into your overarching marketing plan. It’s not the magic pill.

Trends 279

Trends Marketing Mobile Wireless 279

Kikolani

MARCH 17, 2016

On the marketing side of things, it’s worth noting that: If you have video content on your site, you are more likely to retain visitors for longer than if you only have text. In a ReelSEO video marketing survey , 82% of respondents indicated that video positively impacted their businesses. MoviePro is currently priced at $4.99.

Video 100

Video Content Marketing Applications 100

Buffer Social

NOVEMBER 13, 2023

BFCM — Black Friday and Cyber Monday — is an exhilarating but often daunting time of year for business owners and marketers.  But capturing market attention is well worth doing over this high-spend period. billion in the U.S. Happy BGCM planning! 

Examples 92

Examples Campaign Discount Marketing 92

Webbiquity SMM

JANUARY 30, 2012

WordPress is not only the most popular blogging platform , but is increasingly becoming a leading website content management system (CMS) as well. What are some techniques, beyond the obvious, for search-optimizing WordPress content? ” Top 50 WordPress Plugins for 2011 to Zoom SEO, SMO & Audience Engagement by Zoom Factor.

WordPress 184

WordPress Movable Type Review AJAX 184

Keyhole.co

OCTOBER 4, 2023

Like many developing relationships, content creators and brands embark on a journey that begins when they “fit” each other. There’s no doubt that the rise of content creators is disrupting classic marketing. Influencer marketing has become a critical part of a successful marketing program.

Content 59

Content How To Influencer Reputation 59

Waxing UnLyrical

JANUARY 1, 2011

While I’m not calling them my un-resolutions, here’s what I will try to do more – or less – of in 2011. Not only because it helps me immensely in terms of creating content, but because it gives readers a range of opinion and insight into the business of communication. That can make us feel like losers.

Class 105

Class Postrank Tourism Blogger 105

Small Business Mavericks

APRIL 29, 2011

Unloads Delicious Kudos To HubPages » Revamping Old Content About once a year or so you should go through your old content and update it. This includes your static content, blog content, and maybe even your social media content. And still other content will need a major overhaul.

Content 156

Content Hubpages Case Study Press Release 156

Akamai Marketing

DECEMBER 29, 2011

That said, I am glad I wrote my resolutions for 2011 as it gave me focus. Here’s my 2011 scorecard: ? Think outside the blog: Don’t get me wrong, this blog remains my number one love in terms of content creation, however, there are so many opportunities to create content, its a shame to limit it to the blog only.

Social Media 186

Social Media Vimeo Creative Commons Platform 186

Dave Fleet

FEBRUARY 7, 2011

As part of my new approach to creating content , I’m going to begin curating the best for you. Also: interactive marketing trends and how social media may break down gender stereotypes. Let me know about your favourite pieces from the last week in the comments below. Marketing will blend promotion and content.

Trends 258

Trends Facebook Sports Blogosphere 258

Social Media Strategies Summit

OCTOBER 13, 2023

That made Twitter’s rebranding a real open goal for marketers. And Duolingo, with its sassy brand voice and reputation for producing madcap content, was the ideal brand to capitalize on this moment. But the digital marketing tool Semrush proved that it’s equally possible to comment on social trends on a less likely platform: LinkedIn.

Examples 130

Examples Trends Social Media Brands 130

Likeable

OCTOBER 14, 2020

Given how politically timid most brands are, to simply make the mild statement “Black Lives Matter” was cause for celebration for many marketers. At the time of this writing, brand marketers are continually crediting each other in part on the basis of how well they’ve responded. Read or watch before you comment.

Brands 127

Brands Marketing Message Boards Advertising 127

yMarketingMatters

JANUARY 23, 2013

Over the past few years, research has continued to prove the benefits of email marketing for business: Low costs, high conversion rates and detailed tracking are all notable features. Jupiter Research reports effective email marketing campaigns can produce nine times the revenues and 18 times the profits of broadcast mailings.

Tips 216

Tips Smart Phone Marketing Mobile 216

Small Business Mavericks

MARCH 10, 2011

Tags: apps , customer service , iPhone , iphone apps , small business This entry was posted on Thursday, March 10th, 2011 at 11:48 am and is filed under Mobile Marketing for Small Business.

Small Business 189

Small Business iPhone Marketing Case Study 189

Writtent Blog

NOVEMBER 12, 2013

The most recent Hummingbird update to Google’s search algorithm was a final nail in the coffin of an industry that had been in decline since the major Panda update in 2011 that affected as many as 30% of all search results. Article Spinning and Low-Quality Content. Submitting Content to Article Directories. In-Depth Results.

SEO 95

SEO Content Marketing Press Release 95

Small Business Mavericks

FEBRUARY 26, 2011

» Content Farms: Did Google Go Far Enough? Thursday, Google introduced a new algorithm to reduce the rankings of content farms in its search results. Thursday, Google introduced a new algorithm to reduce the rankings of content farms in its search results. What’s A QR Code And Is It Contagious? You tell me.

Google 150

Google Content Case Study Press Release 150

Small Business Mavericks

MAY 7, 2011

» Types Of HTML 5 Content Since 1998, the widely accepted generation of HTML in use has been HTML 4. One of the more interesting developments is in the categories of content that HTML 5 editors are offering. I see the most potential for HTML 5 being in the embedded and interactive content categories. With Web 2.0

Small Business 150

Small Business Types Content Embedding 150

Hootsuite

MAY 13, 2020

important; } blockquote.tiktok-embed:before { content: none !important; important; } blockquote.tiktok-embed:after { content: none !important; Considering influencer marketing ? Even if you aren’t, it would be a mistake to ignore influencer marketing trends. There’s a reason the influencer marketing industry is booming.

Influencer 145

Influencer Trends Marketing Guidelines 145

Small Business Mavericks

MARCH 30, 2011

What You Can Learn From Web TV » 5 Current Internet Marketing Trends With Staying Power Trends come and go, but not all trends end up going. Mobile Search – Seriously, mobile phones have hit the market big time. Blog Marketing – Blog marketing came on strong, then it dipped. I mean, it slowed down.

Trends 156

Trends Case Study Press Release Marketing 156

Socialmedia.biz

JANUARY 14, 2020

Like every other industry, video gaming has had a reasonable percentage of both exceptional and disastrous marketing campaigns. In this post, we’re going to go over a few extraordinary examples of marketing tactics that were used to promote games that you’ve probably heard of and played. Anyway, let’s get started!

Examples 78

Examples Social Media Marketing Upcoming 78

yMarketingMatters

JANUARY 23, 2013

Over the past few years, research has continued to prove the benefits of e-mail marketing for business: low costs, high conversion rates and detailed tracking are all notable features. Jupiter Research reports effective email marketing campaigns can produce nine times the revenues and 18 times the profits of broadcast mailings.

Tips 178

Tips Smart Phone Marketing Mobile 178

Ignite Social Media

DECEMBER 8, 2017

The key to creating successful social content is to plan ahead. Read on for our top five must-haves for planning social content in 2018. If you want your social media content strategy to have a lasting impact, you need to set measurable goals for your campaign and make sure they align with those of your company.

Content 99

Content UGC Instagram Social Media 99

Proactive Report

DECEMBER 15, 2010

Companies need to listen carefully to their employees and their market. Corporate firewalls have kept smart employees in and smart markets out. That means you have to learn how to analyze the data you find and engage with the people who are interested enough to comment on your company or your products. We know how to listen.

Social Graph 99

Social Graph Skills Flickr Data 99

Absolute PA

DECEMBER 17, 2011

2011 was a busy year for me: As I approached my third year in business I changed direction, practically starting from scratch and re-branded. Before I head off, I wanted to reflect on the year with a walk down memory lane with you, and share the most popular posts of 2011. 7 Steps to setting up Your Twitter account (November 2011).

Twitter 65

Twitter Hashtag Facebook Features 65

Kikolani

DECEMBER 27, 2011

As 2011 comes to an end, I thought I would share my 10 favorite list posts for anyone ready to learn more about analytics, conversions, email marketing, engagement, link building, keyword research, social media, starting their own business, usability testing, and WordPress. What were your favorite list posts in 2011?

Resources 166

Resources Domain Name WordPress Marketing 166

Small Business Mavericks

APRIL 25, 2011

» Where Should You Spend Your Marketing Time? Are you making the most use of your time as a marketer? I’d be willing to bet that most online marketers are spending too much time on social media or unproductive channels. 2 Responses to “Where Should You Spend Your Marketing Time? Social media is fun.

Small Business 161

Small Business Case Study Marketing Press Release 161

Absolute PA

DECEMBER 17, 2011

2011 was a busy year for me: As I approached my third year in business I changed direction, practically starting from scratch and re-branded. Before I head off, I wanted to reflect on the year with a walk down memory lane with you, and share the most popular posts of 2011. 7 Steps to setting up Your Twitter account (November 2011).

Twitter 58

Twitter Hashtag Facebook Features 58

Jason Yormark

MAY 7, 2012

Re-vamp their engagement/content strategy to incorporate more interaction, photos of food/daily specials, and highlighting nightlife events. Over a 1500% increase in engagement (combination of likes, shares and comments on wall postings). Increase their Twitter reach by identifying users within close proximity of the restaurant.

Social Media 249

Social Media Case Study Marketing Project 249

Buzz Marketing for Technology

JANUARY 11, 2011

They spend all of the effort to get the page perfect and have it be in compliance with their corporate guidelines but they have no real plans for how they are going to grow their base of Fans with rich engaging content. It occurs to me my definition of content often differs from their definition of content.

Feed 264

Feed Feedly News SEO 264

Techipedia: Tamar Weinberg

AUGUST 14, 2012

According to YouTube’s vice president of global content, video will soon account for 90% of Internet traffic. In this blog post, I am going to highlight a few of the big companies using animation in their digital marketing and how animation can be a highly effective method of getting key messages across to target audiences.

Airlines 210

Airlines Marketing Statistics comScore 210

Convince & Convert

JUNE 4, 2013

Check out these 4 marketing conferences you can’t miss this year: Ohio Growth Summit. In recent years Jay Baer set the bar with his co-author Amber Naslund in 2011. Content Marketing World. Content Marketing World is in its third year in the buckeye state getting back to its roots in Cleveland later this year.

Eventful 127

Eventful Social Media Forums Conference 127

Webbiquity SMM

JANUARY 31, 2019

Most successful pages and brands have had a great deal of work put into them over time, along with solid decision-making in terms of content, post frequency, and who or what they tag. While most social media content doesn’t have a long shelf life, sometimes a piece of content can go viral after the fact.

Social Media 184

Social Media Analysis Sentiment Comparison 184

Kikolani

NOVEMBER 7, 2011

I also heard from someone (I’m sorry I don’t remember who you are, but you are awesome), I was told that Mari Smith mentioned me in her latest book, The New Relationship Marketing: How to Build a Large, Loyal, Profitable Network Using the Social Web. Create products from content you already have. Your BlogWorld Experience.

Hotels 153

Hotels iPad eBook Screencast 153

Small Business Mavericks

MARCH 9, 2011

Widgets and tools that allow for embedded content have been around for years. But I have yet to see a really good tool that allows you to embed Facebook content. It’s free and all you have to do is copy the URL, click on the “ditto&# button, and copy/paste the content you want to embed. Have you?

Small Business 87

Small Business Content Facebook Case Study 87

Akamai Marketing

APRIL 4, 2011

By taracoomans – April 4, 2011 Posted in: Content , Featured , social media Photo credit: BaronBrian 97 Million people use Twitter. By taracoomans – April 4, 2011 Posted in: Content , Featured , social media Photo credit: BaronBrian 97 Million people use Twitter. This is all about content.

Lurker 203

Lurker Klout Policies Consultant 203

Jon Loomer

APRIL 24, 2023

I would not create unique content for each platform. But I knew that I didn’t have the time or resources to create unique content everywhere. The options were repurposing the same content or focusing only on one or two apps. The options were repurposing the same content or focusing only on one or two apps.

Platform 175

Platform Video Instagram YouTube 175