Diva Marketing Blog

JANUARY 1, 2011

That spirit is what the creators of social networks and online communities strive to achieve. The next social media campaign you create keep in mind that real success is in the magic of people coming together. On this 1st day of 2011, I'd like to offer a toast to the possibilities of the new year!

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Conference Meeting Social Networking YouTube 67

Firebelly

FEBRUARY 17, 2010

Find him on Facebook | Twitter | LinkedIn Posted | Permalink Reblog (0) | | Digg This | Save to del.icio.us | TrackBack TrackBack URL for this entry: [link] Listed below are links to weblogs that reference Toyotas "Sienna Family" YouTube Campaign : Comments The commercial I saw had the youtube url at the end. View an alternate.

YouTube 129

YouTube Campaign URL Paid Search 129

Mindjumpers

MARCH 23, 2012

Tweet Guest post written by Emma Tomlinson , who is the Head of Retail at Smart Traffic, a SEO consulting company based in Bristol delivering successful campaigns to both SMEs and major brands. Most of us know that social media has been playing a big role in several businesses’ Internet marketing campaign.

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SEO Google Strategy Adwords 258

The Realtime Report

DECEMBER 27, 2012

Close competitors for this growth in mobile advertising include: travel, with 431% growth since Q3 2011. Site searches were the destination for 41% of mobile ad campaigns, followed by app downloads (32% of campaigns). Just under 3 in 10 (28%) of mobile ads sent viewers to social media actions. education went up 421%.

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Mobile Automotive Sports Travel 170

Laurel Papworth

APRIL 28, 2011

Another set of social media classes for Sydney, Melbourne and Brisbane at the end of June. Hands-on Computer based social media classes are being run again June 2011 in Sydney, Brisbane and Melbourne. These are small classes, in front of the computer for those who want to set up their own social media sites and tools.

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Course Social Media Class Social Networking 58

Mindjumpers

FEBRUARY 3, 2011

Therefore Mullen and Radian6 have created the site BrandBowl 2011 which uses Twitter to analyse people’s reactions and sentiment towards Super Bowl commercials. So far the site exists in preview version, but the full site will be online from Friday 4th February 2011. Focus on Social Media.

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Radian6 Sentiment Sports Eventful 237

Mindjumpers

MAY 8, 2012

Movember is another great example of how to target people in order to engage actively through social media to help a social problem: prostate cancer. The campaign started in 2004 before social media had a firm grip on the majority of most countries’ population and the outcome was not really that impressive.

Social Media 248

Social Media CSR Campaign Collaboration 248

Unmetric

OCTOBER 25, 2019

Unmetric’s customers have the option to access a world-class social media management platform, while Falcon’s customers will have the option to add crucial benchmarking and competitive intelligence to their existing package. In 2011, we set out to elevate the way marketers create and analyze their social media strategies.

Social Media Management 114

Social Media Management Class Compete Social Media 114

Mindjumpers

SEPTEMBER 8, 2010

For instance, the new viral campaign ’ A Hunter Shoots a Bear ” was an excellent way of doing something interactive. The film will premiere at the Sundance Festival and on Youtube in January 2011. This is a smart and interesting way for Youtube to display the many videos.

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YouTube Film Policies Disqus 193

Webbiquity SMM

JANUARY 24, 2011

Supplement your email list with your contacts’ social network info? Find out if the username or vanity URL you want is still available across dozens of social sites? Display a feed of brand-related comments from a variety of social networks on your website? Promote events through social media?

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Tools Social Media Lithium Sysomos 206

yMarketingMatters

JANUARY 19, 2012

What a year was 2011 for social media and marketing! I watched and experienced first-hand the marketing and social media landscape change, consolidate, focus, develop and evolve all at the same time. As I’ve said before, social media needs to be INTEGRATED into your overarching marketing plan. It’s not the magic pill.

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Trends Marketing Mobile Wireless 279

Proactive Report

DECEMBER 24, 2010

Marketers rate social media as the online marketing channel with the greatest positive effect when integrated with email. Facebook and Twitter were the most commonly used sites in integrated email-social campaigns. Connect to the social network/s that most of your list members belong to. source: Lyris.

Trends 85

Trends Engagement Press Release Social Graph 85

Akamai Marketing

MARCH 31, 2011

My favorite tidbit of info: 68% of consumers who posted a complaint or negative review on a social networking or ratings/reviews site got a response. I’ve always advised my clients that its better to have people complain in an open forum where it can be addressed. Of those, 18% turned into loyal customers and bought more.

Social Media 188

Social Media Klout Policies Forums 188

Waxing UnLyrical

DECEMBER 4, 2010

Making the grade I have no doubt that, from a financial point of view, the campaign will reach its goal. But there are so many things that trouble me about this entire campaign. And when I looked at some of the comments on reports of the campaign, that seemed to be a frequently-expressed sentiment, like this one on PopWatch: Hmm.

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Class Campaign Klout Influencer 233

Mindjumpers

JULY 5, 2010

Also, right before the closing concert with a packed Orange Stage waiting for Prince, the Roskilde Festival itself checked in at Orange Stage with the message: Thank you for this year’s festival – see you in 2011. Follow Anne on Twitter Similar Posts: Social Media on Roskilde Festival Foursquare: How Does It Work?

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Foursquare Badge Disqus Fashion 182

Webbiquity SMM

AUGUST 26, 2014

This question is particularly compelling today as we see Facebook set new records in terms of users, market valuation and revenue growth and wait with anticipation to see if Myspace can reinvent itself after conceding its market leadership position in social networking back in 2008. Background on the two social media sites.

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B2B MySpace Startup Social Networking 190

Convince & Convert

FEBRUARY 22, 2013

Andy was the engineer behind the world’s most successful Twitter campaign , which was centered around the hashtag #WantAnR8. Audi was also the first brand to use a hashtag – #ProgressIs – during a Superbowl commercial, back in 2011. All of these examples show the brand’s social agility.

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Brands Film Hashtag Campaign 134

Akamai Marketing

DECEMBER 22, 2011

2011 was a game changing year in social media. In some ways, social media is growing up, but in other ways we’re just getting started. I’m putting my Carnack hat on and writing down the trends I see in social media for 2012. 49% of people use their smart phones to do social networking.

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Social Media Trends Smart Phone ROI 217

Firebelly

AUGUST 6, 2010

A funny social media strategy generator. Bold & Digital Men of Social Media 2011 Calendar Seriously. Click around a bit to figure this site out. Hunch Answer 20 quick questions to personalize your internet experience. But the money raised is apparently going to a good cause. Having trouble reading this image?

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Social Media Paid Search SMS Syndication 163

Webbiquity SMM

JUNE 11, 2012

Since January 2011, business pages on Facebook have been able to promote their status updates with “Sponsored Stories.” percent click-through rate (and General Motors’ high profile pullout of their $10 million advertising campaign ). Paid Posts (Kind of) Already Exist. That may contribute to their dismal 0.5

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Tumblr Facebook Apparel Feed 142

The Realtime Report

OCTOBER 9, 2012

“An online coming-of-age love story” formed the basis for a recent social video campaign by Toshiba and Intel – with the main character being played by 76 different fans of the brand. Our favorite fun campaign fact? This was not Toshiba and Intel’s first attempt at social film.

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Video Film Project Campaign 139

The Realtime Report

SEPTEMBER 12, 2012

.” The gumball is effectively purchased through “social media currency.” Could the concept spark a new trend, pairing bulk vending with social media? We covered a dog-food dispensing billboard back in April of 2011, but dispensing treats (or games, or music) for people has significantly more potential.

Foursquare 168

Foursquare Vimeo Social Networking Social Media 168

Webbiquity SMM

JANUARY 2, 2013

With 92% of companies now incorporating social media into their marketing efforts, it’s no longer sufficient to just “be there” on social networks. While three-quarters of marketers consider measurement of social media impact important, 70% say that measuring those results is difficult. Visual.ly ).

Social Media 245

Social Media B2B Marketing SEO 245

Techipedia: Tamar Weinberg

AUGUST 14, 2012

It’s important to think of interesting ways to visualize online activities, to direct traffic to your social networks or to get people to download an app. Take a look at their 2011 video showing how Facebook integrates with the Spotify player. They can help create a memorable brand identity. Like this post?

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Airlines Marketing Statistics comScore 210

Twist Image

JANUARY 29, 2011

report titled, CMOs On Social Marketing Plans For 2011. This is the second time that Bazaarvoice has conducted this survey with The CMO Club and in that short time, the attitudes of the CMO towards Social Media is already starting to change and take shape. online social networking. social marketing.

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Bazaarvoice Aggregator Discount Loyalty 106

Laurel Papworth

JANUARY 30, 2012

If you are in Sydney, Melbourne or Brisbane I am teaching some one day hands on courses on social media campaigns, Facebook and Twitter, also 1/2 day courses on LinkedIn or Google Plus. Social Media Campaign (one day course). This is a very intensive course on the world’s fastest growing social network from Google.

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Training Social Media Class Course 76

Webbiquity SMM

MAY 3, 2012

In the fourth quarter 2011, smartphone click-throughs were 1.25%, tablets were 1.31%, and desktop/laptops were.95%. As the Oklahoma Lottery’s effort shows, knowing how to create and execute a mobile marketing campaign can open up tremendous opportunities for your business. . • 34% of marketers have generated leads using Twitter.

Mobile 180

Mobile iPhone iPad Training 180

Proactive Report

JULY 3, 2011

Social media has extended the reach and influence of your stakeholders – they’re on Facebook, Twitter and LinkedIn and they’re connecting to each other. The Social Graph is the representation of our relationships. Source: Facebook, April 2011). Source: AdAge/ Ipsos, February 2011).

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Social Graph Hubspot StumbleUpon Digg 104

Kikolani

JANUARY 14, 2011

40 bloggers to watch in 2011 – great list of blogs that, if you aren’t reading, you should be! Social Media / Social Networking. The social media marketer’s SEO checklist – what a social media marketer needs to know about SEO to help make social campaigns help with search rankings.

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Mashup Resources Energy Vimeo 119

Mindjumpers

NOVEMBER 9, 2011

Tweet On November 7 2011, Google+ launched their highly anticipated pages. Of course the reasons for having a Page on Google+ are those that we already know from Facebook: To build relations and to connect with your network. Finally, it is of course also possible to create an Adwords campaign.

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Google How To Badge Adwords 223

Kikolani

NOVEMBER 4, 2011

50 Great Free WordPress Themes From 2011 – 50 great WordPress themes that were released in 2011 for free. 3 Steps to Social SEO for Your Boring-Ass Clients – How to combat clients who are spammy, have a terrible reputation, or have un-shareable content. Social Media / Social Networking.

Mashup 113

Mashup Resources Klout Exercises 113

Webbiquity SMM

JUNE 11, 2012

Since January 2011, business pages on Facebook have been able to promote their status updates with “Sponsored Stories.” percent click-through rate (and General Motors’ high profile pullout of their $10 million advertising campaign ). Paid Posts (Kind of) Already Exist. That may contribute to their dismal 0.5

Tumblr 100

Tumblr Facebook Apparel MySpace 100

Writtent Blog

MAY 20, 2014

Meaning, if your content campaign today looks just like it did in ‘07, then it isn’t as effective as it was in 2007. Example: one of my Internet marketing buddies’ content marketing campaign was built heavily around article directory submissions (think Ezine Articles ). Content Campaigns are Diversifying. Interest Targeting.

Trends 95

Trends Content Marketing Curation 95

Buffer Social

JUNE 30, 2017

There have been so many wonderful moments over the last 20 years on social media that it was quite a challenge to boil them down to just 10! Feel free to jump to a certain moment(s) in the social media history! It was then, back in 2011 as a student, that I realized the true power and potential implications of social media.

Social Media 111

Social Media MySpace Hashtag News 111

Kikolani

NOVEMBER 11, 2011

50 Awesome Posts on Email Marketing – Learn the ins and outs of email marketing, including building your email list, crafting the best email content, email newsletter design, and more in this list of 50 awesome posts on email marketing from 2011. Social Media / Social Networking. Personal Development / Productivity.

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Mashup Resources Klout Affiliate marketing 113

Kikolani

JANUARY 13, 2012

10 Hard-Hitting Link Building Tactics That’ll Boost Your Rankings – Ten more ways you can build links to your site…giving a jolt your linking building campaign. Social Media / Social Networking. Here are a 6 tips to jump start your Google+ business marketing campaigns. Search Engines / SEO / Traffic.

Mashup 115

Mashup Resources Quantcast Yahoo 115

Laurel Papworth

JUNE 14, 2011

Iceland have turned to social media to ask the population to crowdsource writing Iceland’s new constitution. HOWEVER and it’s a big however, according to my 7 Steps of Social Media Engagement, these look very campaign based. No long term engagement, or continued input through social media channels.

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Gov 2.0 Crowdsourcing Ustream Facebook 93