Buzz Marketing for Technology

FEBRUARY 2, 2010

A while back I created a post called – There is no “campaign&# in Social Media because when marketers use the word “campaign,” it tends to suggest an initiative to get a message out to a targeted group of constituents. Related posts: Social Media speeds Onboarding I am officially up and running now in my.

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Campaign Social Media StumbleUpon Digg 213

Mindjumpers

MARCH 16, 2011

Tweet SXWS Interactive 2011 is about to close down for this year. Amongst some of the other winners, the “ Old Spice &# campaign was once “again” the most remarkable in the category “Digital Campaign of the Year”. Social Media. Users and campaigns that are creatively connecting and sharing their experience.

Film 253

Film Project Wiki Campaign 253

Bill Hartzer

DECEMBER 14, 2011

So, here is this year’s list, the top ten public relations blunders of 2011. News and World Report opinion editor Robert Schlesinger wrote that “Cain left the presidential race as he entered it—more a sideshow than a contender,” after he suspended his campaign. I’ve posted this for the past few years.

Banking 152

Banking Report News Issues 152

Unmetric

OCTOBER 25, 2019

Unmetric’s customers have the option to access a world-class social media management platform, while Falcon’s customers will have the option to add crucial benchmarking and competitive intelligence to their existing package. In 2011, we set out to elevate the way marketers create and analyze their social media strategies.

Social Media Management 114

Social Media Management Class Compete Social Media 114

Mindjumpers

MARCH 23, 2012

Tweet Guest post written by Emma Tomlinson , who is the Head of Retail at Smart Traffic, a SEO consulting company based in Bristol delivering successful campaigns to both SMEs and major brands. Most of us know that social media has been playing a big role in several businesses’ Internet marketing campaign.

SEO 258

SEO Google Strategy Adwords 258

Diva Marketing Blog

JANUARY 1, 2011

Before there was Facebook or Twitter or YouTube videos there was the new years eve "community." That spirit is what the creators of social networks and online communities strive to achieve. The next social media campaign you create keep in mind that real success is in the magic of people coming together.

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Conference Meeting Social Networking YouTube 67

Mindjumpers

MAY 8, 2012

Movember is another great example of how to target people in order to engage actively through social media to help a social problem: prostate cancer. The campaign started in 2004 before social media had a firm grip on the majority of most countries’ population and the outcome was not really that impressive.

Social Media 248

Social Media CSR Campaign Collaboration 248

Ignite Social Media

NOVEMBER 23, 2020

Also, consider setting up custom audiences with customer lists and audience retargeting from your website/social channels. We find custom audiences are best for lower-funnel campaigns, and lookalikes are great for upper-funnel activities. How Do You Determine a Healthy Social Media Advertising Campaign Budget?

Advertising 187

Advertising Social Media Tips B2B 187

Proactive Report

DECEMBER 27, 2010

For three years or so savvy companies and organizations have been experimenting with how to become a social brand. They’ve experimented with social media campaigns and activities, mostly in the marketing and PR arena. Some have been dragged into social CRM by their customers.

Yammer 105

Yammer Trends Training Wiki 105

Mindjumpers

SEPTEMBER 10, 2012

Today, people are increasingly using social media as a natural part of their everyday lives, especially when on the move. I recently stumbled upon this report , which was released by the social marketing platform MomentFeed , back in November 2011. The rise of smartphones has paved the way for the SoLoMo revolution.

Mobile 255

Mobile Foursquare Instagram Applications 255

Hootsuite

APRIL 7, 2022

Just as TikTok was once merely “the dance challenge app”, Discord was launched in 2015 as a niche app for the gaming community. Since then, it’s grown into a major player among chat-focused social media platforms, with 150 million monthly active users as of September 2021. In a single quarter, Twitch users watched 5.44

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Platform Social Media Reddit Hosting 142

Laurel Papworth

APRIL 28, 2011

Another set of social media classes for Sydney, Melbourne and Brisbane at the end of June. Hands-on Computer based social media classes are being run again June 2011 in Sydney, Brisbane and Melbourne. These are small classes, in front of the computer for those who want to set up their own social media sites and tools.

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Course Social Media Class Social Networking 58

Hootsuite

FEBRUARY 24, 2021

What are the most common social media questions marketers get asked? We put the question to our LinkedIn community and based on the responses one thing is clear: There’s a lot of people out there who don’t know what social media marketers do. Can social media really be a full-time job? Snapchat: September 16, 2011.

Questions 141

Questions Social Media HootSuite Marketing 141

Keyhole.co

SEPTEMBER 4, 2023

In addition, hashtags allow you to develop a brand identity , encourage community communication and run user-generated content campaigns. From here, you can begin to foster a community and learn what characterizes successful communication for your brand while building a loyal base.

Hashtag 52

Hashtag Instagram Strategy How To 52

Waxing UnLyrical

DECEMBER 4, 2010

Making the grade I have no doubt that, from a financial point of view, the campaign will reach its goal. But there are so many things that trouble me about this entire campaign. And when I looked at some of the comments on reports of the campaign, that seemed to be a frequently-expressed sentiment, like this one on PopWatch: Hmm.

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Class Campaign Klout Influencer 233

Hootsuite

MARCH 31, 2020

In the context of social media, an algorithm is how a social platform determines which content to display at any given time to a particular user. Analytics is an umbrella term used to describe both social analysis tools and the information those tools provide. How the Instagram Algorithm Works. How the Twitter Algorithm Works.

List 145

List Social Media HootSuite URL 145

Akamai Marketing

DECEMBER 22, 2011

2011 was a game changing year in social media. In some ways, social media is growing up, but in other ways we’re just getting started. I’m putting my Carnack hat on and writing down the trends I see in social media for 2012. 49% of people use their smart phones to do social networking.

Social Media 217

Social Media Trends Smart Phone ROI 217

Webbiquity SMM

AUGUST 26, 2014

This question is particularly compelling today as we see Facebook set new records in terms of users, market valuation and revenue growth and wait with anticipation to see if Myspace can reinvent itself after conceding its market leadership position in social networking back in 2008. Background on the two social media sites.

B2B 190

B2B MySpace Startup Social Networking 190

Techipedia: Tamar Weinberg

OCTOBER 25, 2011

And a list of “here’s what you should do” which is motivated by the latest and greatest social networks just isn’t enough. Before you even consider a social media engagement and hiring an employee to take on this engagement, you need to set SMART goals. It’s 2011. Realistically?

Social Media 271

Social Media Consultant Buy Feed 271

Ignite Social Media

FEBRUARY 2, 2023

So we were three years before those even started, and it was yet another year before Snapchat, Twitch as Twitch, and Google Plus launched in 2011. I still don’t feel like I’m an expert in part because social media marketing is so many disciplines. They’re not really mapping the social network.

Influencer 85

Influencer Social Media Hubspot Travel 85

Convince & Convert

FEBRUARY 22, 2013

Andy was the engineer behind the world’s most successful Twitter campaign , which was centered around the hashtag #WantAnR8. Audi was also the first brand to use a hashtag – #ProgressIs – during a Superbowl commercial, back in 2011. All of these examples show the brand’s social agility.

Brands 136

Brands Film Hashtag Campaign 136

Techipedia: Tamar Weinberg

AUGUST 14, 2012

It’s important to think of interesting ways to visualize online activities, to direct traffic to your social networks or to get people to download an app. Take a look at their 2011 video showing how Facebook integrates with the Spotify player. They can help create a memorable brand identity. Like this post?

Airlines 210

Airlines Marketing Statistics comScore 210

Kikolani

DECEMBER 31, 2010

11 awesome self-improvement ideas for 2011 – great ways to better yourself in the new year. Evaluating your personal branding success in 2010 and 10 things to try in 2011 – a great way to figure out where you are and make plans on where you need to be. Social Media / Social Networking. Photography.

Mashup 132

Mashup Resources WordPress Reputation 132

Webbiquity SMM

MAY 3, 2012

In the fourth quarter 2011, smartphone click-throughs were 1.25%, tablets were 1.31%, and desktop/laptops were.95%. By targeting their audience through their mobile devices, they amassed an entire community they can tap into to promote special events, drive sales and introduce new products. What does mobile mean to your company?

Mobile 180

Mobile iPhone iPad Training 180

Twist Image

JANUARY 29, 2011

report titled, CMOs On Social Marketing Plans For 2011. This is the second time that Bazaarvoice has conducted this survey with The CMO Club and in that short time, the attitudes of the CMO towards Social Media is already starting to change and take shape. online social networking. social marketing.

Bazaarvoice 106

Bazaarvoice Aggregator Discount Loyalty 106

Buffer Social

JUNE 30, 2017

There have been so many wonderful moments over the last 20 years on social media that it was quite a challenge to boil them down to just 10! Feel free to jump to a certain moment(s) in the social media history! Community Support during World Tragedies. Let’s count down to the top moment in the social media history!

Social Media 111

Social Media MySpace Hashtag News 111

Laurel Papworth

JUNE 14, 2011

Iceland have turned to social media to ask the population to crowdsource writing Iceland’s new constitution. HOWEVER and it’s a big however, according to my 7 Steps of Social Media Engagement, these look very campaign based. No long term engagement, or continued input through social media channels. In English.

Gov 2.0 93

Gov 2.0 Crowdsourcing Ustream Facebook 93

Proactive Report

JULY 3, 2011

Social media has extended the reach and influence of your stakeholders – they’re on Facebook, Twitter and LinkedIn and they’re connecting to each other. The Social Graph is the representation of our relationships. Source: Facebook, April 2011). Source: AdAge/ Ipsos, February 2011).

Social Graph 104

Social Graph Hubspot StumbleUpon Digg 104

Techipedia: Tamar Weinberg

JANUARY 5, 2011

As many of you know, I have an annual tradition of giving back to the community on my birthday, which is why this year is no different. 2010 by far was the biggest year yet in the Internet Marketing realm. , also gathering intelligence via their rankings on top social sites and by stumbling upon new items in my feed reader.

Marketing 279

Marketing Affiliate marketing Small Business SEO 279

Laurel Papworth

JANUARY 30, 2012

If you are in Sydney, Melbourne or Brisbane I am teaching some one day hands on courses on social media campaigns, Facebook and Twitter, also 1/2 day courses on LinkedIn or Google Plus. Social Media Campaign (one day course). This is a very intensive course on the world’s fastest growing social network from Google.

Training 76

Training Social Media Class Course 76

Kikolani

DECEMBER 7, 2012

How to Track Offline Marketing Campaigns with Analytics – Easy ways to track your offline promotions online through Google Analytics and various other strategies. Social Media / Social Networking. Check Out Google+ Communities. Business / Career. Find out what they are doing right. Photo of the Week.

Mashup 122

Mashup Resources Remix Google Reader 122

Waxing UnLyrical

DECEMBER 5, 2010

After all, this is the third post in three days to reference that wretched campaign. As I wrote yesterday’s post, and then read through the comments, I re-learned a lesson I thought I’d already learned: that the community you are trying to build is great; but the community you have is even more important.

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Class WordPress Postrank Comments 202

Talkwalker SM

SEPTEMBER 7, 2016

Yet how do you make the most of this social network? Based on Talkwalker’s new and improved Instagram analytics (and our own appreciation), here are 10 brands killing it on Instagram to kickstart your social media strategy for the last months of 2016. How do you regularly produce engaging content? Adidas (@adidas).

Instagram 60

Instagram Brands Sports Travel 60

Kikolani

MAY 11, 2012

19 Ways to Build Relationships With Blog Comments – Business blogging strategy: use these blog comment tactics to build and cultivate better relationships with your business community. The question then becomes… how do you build a community of fans? Social Media / Social Networking. Blogging / Writing.

Mashup 113

Mashup Resources SEO RSS 113

Kikolani

JUNE 8, 2012

How to Use Social Media to Aid in Your Search for Employees – The following are some ways to incorporate social media into your search for qualified employees. How to Use Social Media to Aid in Your Search for Employees – The following are some ways to incorporate social media into your search for qualified employees.

Mashup 113

Mashup Resources Meme SEO 113

Laurel Papworth

AUGUST 3, 2010

In 2007 I blogged on Kevin07 portal: We will see more of ‘static portal hybrid hosted social networks’ for a while – companies and government distancing themselves from the challenges of social networks by outsourcing to social network platforms. Please spell out I.R.O.N.Y Facebook talks like a pirate.

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Mashup Flash Mob Avatar Technorati 100

Proactive Report

JANUARY 12, 2010

Social Marketing was at the top of the list with 39.2% with comments such as “The biggest gap I have is Social Marketing expertise. We all know the basics, it’s applying new social networking capabilities to our marketing mix.” Is your job at risk if you don’t master social media skills this year?

Skills 88

Skills Social Media Marketing Flickr 88