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How Socially Responsible Communications Maintain Your Community Cool

Waxing UnLyrical

Another great resource or ally can come from working with a trusted research firm that can help you “uncover the hidden patterns of understanding that undermine citizen action,” as the Topos Partnership has done for a variety of communities in at least seven different sectors. How do you qualify your audience for each campaign?

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9 Genius Ideas to Steal for Your Black Friday + Cyber Monday Marketing Campaigns (with Real-life Examples)

Buffer Social

In this article, you’ll find a host of tips, tricks, and tactics that can help you boost your already-planned Black Friday and Cyber Monday campaigns. Consider if that might apply to customers in your target audience — would launching a high-stakes Black Friday campaign erode trust with your long-time buyers?

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Getting behind United Way Ottawa

Sherrilynne Starkie

I’ve been a supporter for a few years now, but this year I was delighted to accept role on the 2012-14 campaign cabinet to help out with marketing and communications. . Community support can change lives. This sum is needed to change the lives of more than 76,000 people in our community. United Way Ottawa 2011.

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Case Study: Blogger Outreach for Oxfam America’s International Women’s Day 2012 Campaign

Waxing UnLyrical

One of the most fun projects I’ve worked on recently was Oxfam America’s (OA) International Women’s Day (IWD) 2012 campaign. The eCard initiative was new for 2012, so there wasn’t a benchmark, say for 2011, to set goals against. And in 2011, there were seven blog posts on the campaign that had been tracked.

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The Best in Social Media: Bees Awards Winners 2011

Mindjumpers

The most talked about campaigns: Two of the highly applauded campaigns which won several accolades were Mitsubishi Live drive , by 180 LA (US). The project brought color to Brazil, France, the UK and India by galvanizing local communities to help paint schools, streets, homes and squares over a period of four weeks.

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A digital media framework for smart marketing communications

Sherrilynne Starkie

Balancing activities across owned, earned, shared and paid media strategies is the best way to get a demonstrable return on investment (ROI) for today’s marketing and communications campaigns. Time spent reading newspapers is down 75 per cent since 2011. per cent since 2011. Canadian Media Consumption Trends.

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Social Media is not a campaign it’s a commitment!

Buzz Marketing for Technology

A while back I created a post called – There is no “campaign&# in Social Media because when marketers use the word “campaign,” it tends to suggest an initiative to get a message out to a targeted group of constituents. Imagine it is New Years Eve 2011, just 2 short. Email this to a friend?

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