Techipedia: Tamar Weinberg

JULY 15, 2009

If you’re looking at buying a product or utilizing a service, chances are you’re looking for the sentiment about that product or service as well. You’ll get exposure to case studies of companies that do this well and review cases of companies where listening severe impacted the effectiveness of marketing campaigns.

Communities 170

Communities Marketing MySpace Yahoo 170

Adam Sherk

JANUARY 21, 2010

Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk Journalist Social Media Usage Increases, Concerns About Reliability of Information by Adam Sherk on January 21, 2010 Yesterday Cision released the results of their Social Media and Online Usage Study, a survey of social media usage by print and Web journalists.

Social Media 122

Social Media Press Release Microblogging Survey 122

Direct Marketing Observations

FEBRUARY 2, 2010

Fear, Uncertainty & Doubt ) is typically used by sales and marketing types to position themselves against competitors. There is a very linear process for managing corporate messaging, customer service, measuring consumer sentiment, channel partner alignment and so on. Q2) Do companies have time for social media?

Social Media 131

Social Media Sentiment Research Process 131

Pam Moore

SEPTEMBER 7, 2020

” Do you have what you think is an amazing social media or digital marketing plan? My recommendation is that you always take an audience based approach to any type of marketing on or offline. Grab my Audience Priority Worksheet and Buyer Persona Template Pack to get started in developing your audience first marketing strategy.

eBook 78

eBook Social Media Template Templates 78

Pam Moore

AUGUST 31, 2018

” Do you have what you think is an amazing social media or digital marketing plan? My recommendation is that you always take an audience based approach to any type of marketing on or offline. I've also seen a fair number of marketers lose their jobs (get fired) for lack of this knowledge and ability.

Social Media 147

Social Media Training Startup Team 147

Convince & Convert

JULY 20, 2010

About a year ago, I wrote a guest post here titled “ Use Online Listening for Competitive Research. The post explored the topic of utilizing common interactive marketing tools in unintended ways to tap into consumer demand. Now, the rules are changing, and noteworthy, quality content is the future of online marketing success.

Social Media 141

Social Media Strategy Consultant Blogger 141

Twist Image

AUGUST 27, 2016

advertising market is expected to grow at its fastest rate since 2010 - nearly 6%. Upgrading its earlier forecast, London-based advertising researcher Warc says U.S. ad market climbing 4.9% The analytics, optimization and general marketing tech landscape is almost impossible to track. advertising market.

Advertising 40

Advertising Startup Analytics Sentiment 40

Dave Fleet

MAY 25, 2011

based research numbers that help you understand your size and trends against your competition. Compete ultimately is looking to provide our customers with a better understanding of their industry and competitors from a research perspective. Think of compete numbers as an orange – a U.S. Here’s the post* [link].

Compete 277

Compete Quantcast Sample Samples 277

Convince & Convert

FEBRUARY 23, 2010

February 23rd, 2010 |Written By: Jay Baer | View Comments Tweet Is your social media program about asking, or answering? there’s a schism coming in social media between companies using it for marketing, and companies using it for customer service and CRM. Like Sonny divorcing Cher (or was it the other way around?)

Social Media 118

Social Media Strategy Social CRM Company 118

Net-Savvy Executive

MARCH 30, 2011

Other acquisitions have tied SMA firms to PR/media (Sysomos/Marketwire, Brandtology/Media Monitors), market research (Cymfony/TNS, Umbria/JD Power, Evolve24/Maritz), and marketing management (Techrigy/Alterian). Converseon blurs the lines that divide research, creative marketing, and management consulting services.

Radian6 85

Radian6 Cymfony Alterian Jive 85

Waxing UnLyrical

DECEMBER 4, 2010

And when I looked at some of the comments on reports of the campaign, that seemed to be a frequently-expressed sentiment, like this one on PopWatch: Hmm. I dont know the answer to that, and only KACA could tell us, if they conducted that kind of research. Makes sense to me. had a great comment about that as well.

Class 233

Class Campaign Klout Influencer 233

Convince & Convert

SEPTEMBER 20, 2010

Turning your customers into advocates and marketers on behalf of your brand pays off a lot more when you’re selling $10,000 pieces of manufacturing equipment, than it does when you’re selling $3 cans of Pringles. What this means is that in reality, B2C and B2B marketers are largely using the same social tactics.

Social Media 149

Social Media B2B Strategy Consultant 149

Pam Moore

AUGUST 31, 2018

” Do you have what you think is an amazing social media or digital marketing plan? My recommendation is that you always take an audience based approach to any type of marketing on or offline. I've also seen a fair number of marketers lose their jobs (get fired) for lack of this knowledge and ability.

Social Media 60

Social Media Training Startup Team 60

Kikolani

JANUARY 26, 2010

One of my goals for 2010 is to attend some events / seminars / conventions pertaining to blogging and social media, and today was a great start as I attended the Social Media Arizona event in Tempe. Focus Groups – apply reverse monetization by using social media to get client feedback instead of focus groups to lower research costs.

ROI 114

ROI SEO Social Media Tips 114

Convince & Convert

APRIL 28, 2010

But now, social media is enabling companies to make influencer outreach a foundational marketing tactic. Finding Your Influencers As noted in the study, the notion of true 1:1 marketing via social media is a bit of a fallacy. Fly more miles, get priority seating on an airline. Eat 10 sandwiches, get the 11th free.

Social Media 149

Social Media Strategy Influencer Social CRM 149

Techipedia: Tamar Weinberg

JANUARY 5, 2010

of articles on the topic of Internet Marketing, from SEO to social media to web usability and then some. They are strategic guides that hopefully will enhance your internet marketing experiences in the future. If you’re looking to be included on 2010′s list, you now know what to do. Here’s my list for 2008.

Marketing 265

Marketing SEO Journal Engineering 265

Convince & Convert

AUGUST 18, 2010

Better question: How can we find the existing customers that are already passionate about our client, and turn them into a volunteer marketing army? In my local area, most PR firms are still firmly entrenched in the old paradigm of marketing. How can we find the most influential bloggers and get them to write about our client?

Questions 161

Questions Social Media Consultant Education 161

Waxing UnLyrical

NOVEMBER 18, 2010

November 18th, 2010 Tweet Guest post by Seth Duncan As a researcher in the PR industry, I couldn’t be more excited about some of the advances I’ve seen around automation in media measurement over the past several years. Tracking sentiment around a brand and its competitors might be important for a product manager.

Crimson Hexagon 200

Crimson Hexagon Sentiment Analysis Sample 200

Bare Feet Studios

MARCH 19, 2010

If your brand already has high favorable sentiment, you are ahead of the game. Turns out it is cost-effective marketing too. Here’s a very inspiring quote from Nick Jacobs, President and CEO of Windber Medical Center & Winder Research Institute from way back in 2006! That has always been my business sense.

Social Media 40

Social Media Upcoming Conference Comments 40

Hootsuite

NOVEMBER 13, 2019

Your boss is about to ask you how to market to Generation Z. billion individuals born between 1995 and 2010 sends shivers up your spine. But how do you start marketing to them? And the answers will help you do more than just market to Gen Z. You know it’s coming. The mere mention of this group of 2.1 What do they like?

Marketing 111

Marketing Survey Mobile Trends 111

Sprout Social

JUNE 20, 2023

Figuring out how to build a brand is a must-do for modern marketers. This applies to marketing campaigns, how you talk to customers and so much more. Meanwhile, the “building” happens through your marketing efforts. Your website, content marketing and social media presence all communicate your brand.

Brands 94

Brands How To Sentiment Social Media Management 94

Convince & Convert

SEPTEMBER 21, 2010

Research: How do people talk about your industry and who are the influencers? Sentiment: How much are you willing to automate verse check by hand? She specializes in social media strategies that lead to actionable plans to achieve real world objectives. • Competitive analysis: How does your brand stack up to the competition? •

Social Media 157

Social Media Radian6 Strategy SM2 157

Techipedia: Tamar Weinberg

MARCH 12, 2009

Social Media Consultant and Tech Geek at Heart Home About Press Consulting Contact Sitemap Home > Marketing , Opinion , Social Media , Viral Marketing > When is Brand Evangelism a Crime? Exploring the Royal Caribbean Promotional Marketing Strategy When is Brand Evangelism a Crime? Why not encourage the spread of goodwill?

Brands 133

Brands Message Boards Travel Forums 133

Webbiquity SMM

FEBRUARY 7, 2011

If 2009 was the year many marketers puzzled over, poked at and pondered incorporating social media into their marketing mix, 2010 was the year of diving in. According to a HubSpot study, 71% of marketers viewed Twitter as a useful marketing tool last year, up from just 39% in 2009. Adoption soared. 85% of Inc.

Social Media 198

Social Media Tools Tips ROI 198

Techipedia: Tamar Weinberg

JULY 8, 2008

Social Media Consultant and Tech Geek at Heart Home About Press Consulting Contact Sitemap Home > Interviews , Marketing , Opinion , Social Media , Websites > What Traits Define a Social Media Marketer? What Traits Define a Social Media Marketer?

Social Media 163

Social Media Marketing Consultant Communities 163

ProBlogger

JANUARY 12, 2011

Many thanks to Ali Luke , Jonathan Wondrusch , Allison Boyer , Andy Dolph , and Srinivas Rao for their help with background research. Biography jargon aside, he is one of my favorite examples of someone that combines personality marketing and no-nonsense advice to create a compelling blog. Discovered at BlogWorld. Jordan Cooper.

Blogger 55

Blogger Communities Blogosphere Skills 55

Techipedia: Tamar Weinberg

JULY 29, 2010

Tagged as: audacity of free , authors , book , chris brogan , free , Marketing , social media { 3 trackbacks } VIP Access: The VIPerchill Business Plan August 4, 2010 at 4:12 am Could Consultants Offer Incentive-Based Pricing? August 4, 2010 at 6:01 am Could Consultants Offer Incentive-Based Pricing? Leaders are accessible.

Products 267

Products Consultant Price Social Media 267

Bill Hartzer

FEBRUARY 8, 2010

Marketers online have always wondered: How much would it have cost to attract the same media exposure through traditional advertising? Many of the answers have been released in a new report called The General Sentiment Media Value Report™. MICROSOFT $648,732,726. APPLE $293,237,918. FORD $185,905,704.

News 110

News Report Social Media Reputation 110

Techipedia: Tamar Weinberg

JANUARY 5, 2012

In January of 2011, I said that I’d make our Internet Marketing Posts of 2011 subscriber only. This year, I am pleased to bring back our Best Internet Marketing Posts of 2011 thanks to an excellent sponsor, HubSpot. It’s my birthday and I have some great news! Want the trends, news, and findings too? Yes, it will take time.

Marketing 264

Marketing SEO Case Study Small Business 264

Waxing UnLyrical

NOVEMBER 24, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali WOM: What’s Really Behind The Buzz November 24th, 2010 Tweet Guest post by Bryce Keane What’s the buzz? I hate to admit it (and thus be accused of professional treason), but he kind of made sense.

Creative Commons 197

Creative Commons Case Study Travel Flickr 197

Convince & Convert

FEBRUARY 2, 2012

As we know, everybody who has a calculator is a social media researcher. It is some heavy-duty research that asks meaningful questions. Interestingly, in this edition it draws a direct line from the chaos that’s all around us in government and public markets. This is good news for social media marketers like you and me.

Social Media 117

Social Media Committee Team Questions 117

Bare Feet Studios

SEPTEMBER 30, 2010

New media people measure every things that shows up on a web page, then try like mad to turn it into something meaningful, aka sentiment analysis. Well, JNJ supported a researcher, Dr. James Prochaska, over 20 years leading to not only an understanding of behavior change but also the development of a coded system for creating behavior change.

Social Media 60

Social Media Upcoming Conference Viddler 60

Hootsuite

MARCH 27, 2020

And if your social listening strategy is optimized, your team can continue to monitor audience sentiment around your brand, as well as track what’s happening with your competitors and industry at large. When the market dips, people start to wonder: is now the time to buy? It’s just the nature of the job. View this post on Instagram.

Social Media 145

Social Media How To Policies Team 145

Convince & Convert

MARCH 16, 2010

Young People Don’t Use It Today’s marketing coordinator is tomorrow’s CMO, and younger Americans don’t embrace Twitter. A new Pew Research study shows only 8% of U.S. The point is to understand social media as part of an overall marketing strategy, understand individual apps, and be nimble and adaptable.

Social Media 125

Social Media Strategy Foursquare Social CRM 125

Laurel Papworth

JULY 23, 2010

List of Social Media Election sites for Australian 2010 election. An early analysis of election 2010 sites. The Campaign Pulse is a social media dashboard monitoring sentiment on Twitter and Youtube and Flickr. 2010 Federal Election from University of Melbourne. And how useful is the site to online community members.

Gov 2.0 86

Gov 2.0 Sites List Social Media 86

Techipedia: Tamar Weinberg

DECEMBER 10, 2008

Social Media Consultant and Tech Geek at Heart Home About Press Consulting Contact Sitemap Home > Marketing , Opinion , Social Media > The Ultimate Social Media Etiquette Handbook The Ultimate Social Media Etiquette Handbook by Tamar Weinberg on December 10, 2008 Share Social media mimics real relationships — in many cases.

Handbook 279

Handbook Social Media Web 2.0 StumbleUpon 279

Laurel Papworth

APRIL 9, 2010

Note to bloggers: if you point out fallacies in the way companies do marketing, PR and so forth, you can have pretty intense debates. January 8th 2009 Goodlinx – what Australia’s media and marketing bloggers are talking about today. “I January 20th 2009 Papworth loses, Acidlabs wins in battle of the Aussie marketing blogs.

Case Study 104

Case Study Study Blogger Communities 104