| |  Marketing + Research + Sentiment |
| Page 1 of 3 | Previous | Next | | | DANNY BROWN NOVEMBER 12, 2010  Setting Up a Social Media Research Station Back in the day, if you wanted to know how successful your marketing had been you had to use expensive and time-consuming analysis. Now you have a lot more power at your disposal when it comes to grabbing results – and by using the research from that to tailor your future moves, you can have a research station ready for every campaign. Research Station? Analytics. | | | | | |
| WEBBIQUITY SMM OCTOBER 13, 2010 What’s the Best Social Media Monitoring Tool? It Depends and where they are talking about it), sentiment analysis, and collaboration tools for acting on the information. Cision combines its own PR tracking capabilities built on the former Bacon’s clipping service (older PR pros, you may need to explain to your younger counterparts what a “clipping service&# was back in the day) with a white-labeled version of Radian6 to provide markets and PR professionals with a 360-degree view of brand mentions and trends across traditional and social media. simple tool like Google Alerts would pick up most stray citations. No more. Vocus. | GAURAVONOMICS OCTOBER 9, 2010  The Ultimate List of Social Media Surveys, Research Reports and. am compiling a list of social media surveys, research reports and scoring methodologies with the objective of curating the best research on consumer behavior and brand initiatives on social media. also wish to understand which research approaches are most often used in such studies and how actionable are the insights derived from each approach. What do you think? Lets talk. | CONVERSIONATION NOVEMBER 25, 2011 Listen to the Voice of the Customer or Stop Doing Business Blog Connected marketing Customer engagement Customer relationships Customer service Research Social media marketing customer experience customer feedback social media sentiment analysis voice of the customerIn a recent study by MarketTools 34% of executives surveyed stated that they were aware of customers using social media to comment on or complain about their company and/or its products. That’s about one-third of respondents. Great, isn’t it? It seems some executives realize that the voice of the customer is channel-agnostic and consumers use [.]. | LAUREL PAPWORTH FEBRUARY 19, 2013  Facebook for Marketing Research: Political Polls #auspol read an article on Wendy Harmer’s Hoopla Polls Fake Story by @gabriellechan that got me thinking about Nielsen polls, sentiment analysis and focus groups. Does Facebook do Sentiment Analysis? Facebook Advertising and Sentiment. Trying to bring people to your Facebook Business Page that actively hate you is an option not often taken up by wussy marketers. Sort of. | | | | | | | |
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MINDJUMPERS | FRIDAY, JANUARY 25, 2013  Four Metrics for Measuring Social ROI
Those interactions leave traces in the form of consumers’ data, often defined by marketers as “priceless” in terms of value. Moreover, even though brands’ growing participation in social media already has been a tendency for the last couple of years, a universal formula to translate the outcome of the time and resources invested into the language of a standard marketing monetization perspective has not yet been invented. but a deeper analysis will provide marketers with more valuable business insights. Social media is all about interactions. Crowdsourcing. MORE >> -
NET-SAVVY EXECUTIVE | MONDAY, MARCH 12, 2012  What's In That Sentiment Score?
Sentiment is the stoplight chart of social media analysis. Still, sentiment analysis is the surest source of disagreement in social media analysis. started writing about it in 2007; five years later, you can still find companies working closely with university researchers to find better technologies for scoring text. The tradeoff for bringing new technology to market as soon as possible is that it won't be good enough at first. As long as text analytics remains an active area of research, today's products won't be as good as next year's, either. Why is that? MORE >> -
THE RELATIONSHIP ECONOMY | MONDAY, NOVEMBER 15, 2010  Do CEO’s Need “Social” Leadership Instructions?
Forrester Research confirms that very few CEOs or board members at top global companies have any material presence on popular social media sites. Being absent from the market of conversations may mean not being aware of market sentiments. Many of today’s market leaders are actively monitoring, reacting and engaging with businesses and consumers about their products, and they are far outpacing their competition. Otherwise, no innovation can occur, and companies are at risk of being left behind by their competition or ignored by their market.” MORE >> -
PAUL GILLIN | THURSDAY, JUNE 24, 2010  How to Calculate Social Marketing ROI
This is a draft of chapter 10 of Social Marketing to the Business Customer by Paul Gillin and Eric Schwartzman. This chapter focuses on how to calculate ROI of social media and Internet marketing programs in general. We’ve told you about a few companies that have achieved a notable return on investment (ROI) from their social marketing initiatives. In conversations with hundreds of marketers over the last few years, we’ve observed that few of them closely track the ROI of their social marketing programs. Market influence. They include Indium Corp., MORE >> -
TECHIPEDIA: TAMAR WEINBERG | THURSDAY, JANUARY 5, 2012  Best Internet Marketing Posts of 2011
In January of 2011, I said that I’d make our Internet Marketing Posts of 2011 subscriber only. Many loyal readers have checked in on the newsletter throughout 2011 to get both evergreen content , the content that typically embraces these monthly updates, in addition to something completely new, monthly digital trends – the stuff you use for presentations and proposals, for arguing that social media and online marketing does have a firm place in today’s landscape. The Marketing Automation. Automating your marketing efforts may be fruitful. Blogging. MORE >> -
- Strategic Marketing of Managing Expectations UNSPOKEN | MONDAY, OCTOBER 22, 2012
- Research Methods 'Beyond Google' :: Inside Higher Ed :: Higher Education's Source for News, Views and Jobs BUZZ MARKETING FOR TECHNOLOGY | FRIDAY, JUNE 27, 2008
- 102 Compelling Social Media and Online Marketing Stats and Facts for 2012 (and 2013) WEBBIQUITY SMM | WEDNESDAY, JANUARY 2, 2013
- Best Internet Marketing Posts of 2009 TECHIPEDIA: TAMAR WEINBERG | TUESDAY, JANUARY 5, 2010
- Four Strategic Social Experiences THE RELATIONSHIP ECONOMY | MONDAY, OCTOBER 24, 2011
- Mobile Marketing 2012: Practical Predictions To Guide YOUR Planning MOBILEGROOVE | FRIDAY, DECEMBER 16, 2011
- What Traits Define a Social Media Marketer? TECHIPEDIA: TAMAR WEINBERG | TUESDAY, JULY 8, 2008
- Automation in Public Relations Measurement: Yea/Nay? WAXING UNLYRICAL | THURSDAY, NOVEMBER 18, 2010
- Romi Mahajan leaves Microsoft to Join Metavana as CMO BUZZ MARKETING FOR TECHNOLOGY | THURSDAY, NOVEMBER 17, 2011
- The basics of social media monitoring FRESHNETWORKS | THURSDAY, APRIL 1, 2010
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- Book Review: Marketing in the Round WEBBIQUITY SMM | MONDAY, FEBRUARY 4, 2013
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- The social media monitoring tool with the most up-to-date results? Brandwatch. FRESHNETWORKS | THURSDAY, APRIL 22, 2010
- Turning Marketing Measurement on its Head WAXING UNLYRICAL | TUESDAY, APRIL 5, 2011
- Research your posts with Buzz Monitoring COLLECTIVE THOUGHTS | WEDNESDAY, NOVEMBER 12, 2008
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- How to Choose a Social Media Listening Platform for B2B Marketing BUZZ MARKETING FOR TECHNOLOGY | THURSDAY, MARCH 18, 2010
- Is Social Media Damaging Our Social Skills? | Social Media Citizens SOCIAL MEDIA CITIZENS | WEDNESDAY, JUNE 16, 2010
- The 5 S Model to Create Marketing Memories ENGAGING BRAND | THURSDAY, JUNE 14, 2012
- FreshNetworks Blog: Top five posts in June FRESHNETWORKS | THURSDAY, JULY 1, 2010
- Three ways to act on your social media monitoring FRESHNETWORKS | FRIDAY, JUNE 4, 2010
- Foursquare, Google Maps & Sysomos social media monitoring FRESHNETWORKS | TUESDAY, MARCH 9, 2010
- 50 Ways to use Social Media, listed by Objective « Web Strategy by Jeremiah Owyang | Social Media, Web Marketing WWW.WEB-STRATEGIST.COM | WEDNESDAY, MAY 13, 2009
- Making Data Relevant: The New Metrics for Social Marketing MASHABLE.COM | WEDNESDAY, JANUARY 26, 2011
- A Brief Introduction to The New Community Rules: Marketing on the. TECHIPEDIA: TAMAR WEINBERG | WEDNESDAY, JULY 15, 2009
- 20 Social Media Blogs You Should Read in 2012 PAMORAMA | SATURDAY, JANUARY 28, 2012
- 20 Top Twitter Monitoring and Analytics Tools PAMORAMA | MONDAY, APRIL 26, 2010
- Monitoring vs Analytics [Infographic] BUZZ MARKETING FOR TECHNOLOGY | WEDNESDAY, FEBRUARY 9, 2011
- 50 Top Tools for Social Media Monitoring, Analytics, and Management 2013 PAMORAMA | SUNDAY, MAY 12, 2013
- Social Prospecting and Scoring: The Missing Link to Social Marketing ROI SOCIALNOMICS | MONDAY, AUGUST 6, 2012
- What the Future Holds for B2B Social Media Marketing MASHABLE.COM | FRIDAY, OCTOBER 29, 2010
- Advertising in a Hyper-Real-Time World – Wharton FoA 2020 Project @WhartonFoA #WhartonFoA BLUE FOCUS MARKETING | THURSDAY, MARCH 14, 2013
- 31+ of the Coolest Social Media, Search and Web Tools of 2010 WEBBIQUITY SMM | MONDAY, JANUARY 24, 2011
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- Marketers, Let Your Egos Go TWIST IMAGE | THURSDAY, APRIL 25, 2013
- Social Leadership, Strategy & Management THE RELATIONSHIP ECONOMY | WEDNESDAY, SEPTEMBER 15, 2010
- 2012 Social Media Business Trends BLUE FOCUS MARKETING | MONDAY, DECEMBER 5, 2011
- Doing well by doing good by the numbers SIMON MAINWARING | MONDAY, NOVEMBER 14, 2011
- Is “Made in Love” the new social media branding strategy? SOCIAL MEDIA CITIZENS | WEDNESDAY, AUGUST 25, 2010
- Journalist Social Media Usage Increases, Concerns About. ADAM SHERK | THURSDAY, JANUARY 21, 2010
- The Future of Pharma Marketing: The Game Changer (Part 2) BLUE FOCUS MARKETING | MONDAY, JUNE 6, 2011
- Using word clouds in communications analysis SHERRILYNNE STARKIE | MONDAY, AUGUST 13, 2012
- 100+ Social Media Monitoring Tools PAMORAMA | TUESDAY, OCTOBER 12, 2010
- The True Value of Social Media Data KYLE LACY | WEDNESDAY, MARCH 28, 2012
- Social Pros 13 – Ryon Harms, Farmers Insurance CONVINCE & CONVERT | FRIDAY, APRIL 27, 2012
- Online Marketing: the Onion You Should Peel PROBLOGGER | TUESDAY, NOVEMBER 30, 2010
- Harnessing the Power of Big Data for Public Relations WAXING UNLYRICAL | THURSDAY, JANUARY 24, 2013
- The Green Generation IT'S JOSIP NOT JOSEPH | MONDAY, OCTOBER 4, 2010
- Going Backwards Instead of Forward THE RELATIONSHIP ECONOMY | MONDAY, JULY 18, 2011
- 5 Reasons to Review Your Social Media Strategy SAMIR BALWANI | TUESDAY, SEPTEMBER 14, 2010
- Measuring Social Media ROI PAMORAMA | MONDAY, DECEMBER 21, 2009
- Social Media’s Role in Finance SOCIALNOMICS | TUESDAY, MAY 17, 2011
- Show 361 - Thinking About Digital Legacy ENGAGING BRAND | FRIDAY, NOVEMBER 25, 2011
- Why Share of Voice Is Important for Brand GET SOCIAL PR | TUESDAY, AUGUST 10, 2010
- Devolution of Social Media THE RELATIONSHIP ECONOMY | THURSDAY, SEPTEMBER 23, 2010
- Destroying Social Value THE RELATIONSHIP ECONOMY | SUNDAY, JANUARY 30, 2011
- 16 Questions to Ask Before Hiring a Social Media Company HARP SOCIAL | TUESDAY, AUGUST 3, 2010
- Best Social Media Monitoring Tools BILL HARTZER | WEDNESDAY, MAY 26, 2010
- Are you here to make friends? SOCIAL MEDIA CITIZENS | THURSDAY, JULY 1, 2010
- Why Your Social Media Strategy Sucks DANNY BROWN | FRIDAY, JANUARY 7, 2011
- 9 Ways Social Media is Like Sex PR AT SUNRISE | TUESDAY, APRIL 12, 2011
- Why Share of Voice is a Useless PR Metric DAVE FLEET | TUESDAY, MAY 24, 2011
- Interview with Social Media Influencer: Dr. Dave Chaffey SOCIAL MEDIA CITIZENS | WEDNESDAY, JUNE 1, 2011
- When social media impacts search – 3 areas to think about FRESHNETWORKS | TUESDAY, JULY 12, 2011
- Monitoring vs. Measurement – MyCustomer.com Article and a New Taxonomy need to choose platforms and tools WEB METRICS GURU | WEDNESDAY, APRIL 13, 2011
- Forrester to Analysts that Have Their Own Blogs: Umm, No JACOB MORGAN | SATURDAY, FEBRUARY 6, 2010
- Understanding the Nature of an Event Using Social Analytics TECHIPEDIA: TAMAR WEINBERG | WEDNESDAY, AUGUST 17, 2011
- Are You Using Social Media to Keep Track of Your Competitors? TRADESMEN INSIGHTS | THURSDAY, SEPTEMBER 15, 2011
- Google Changes, Rocking Marketers and Other Content of the Week WRITTENT BLOG | FRIDAY, MARCH 29, 2013
- Report Ranks Reputation and Exposure of Brands Across News and Social Media BILL HARTZER | MONDAY, FEBRUARY 8, 2010
- 100 Media Monitoring Tools for PR WWW.PAMIL-VISIONS.NET | SUNDAY, OCTOBER 31, 2010
- Does Business Have Social Sense-Ability? THE RELATIONSHIP ECONOMY | SATURDAY, JANUARY 8, 2011
- Social Media From A to Z: A Glossary PAMORAMA | WEDNESDAY, JUNE 30, 2010
- The Specialization of Social Media Analysis NET-SAVVY EXECUTIVE | TUESDAY, MARCH 15, 2011
- How to Use JugnooMe for Your Social Media Campaign JUGNOO | THURSDAY, APRIL 26, 2012
- Business Can No Longer Control & Rule THE RELATIONSHIP ECONOMY | THURSDAY, DECEMBER 16, 2010
- Interview with Social Media Citizen: Mary McKnight | Social Media. SOCIAL MEDIA CITIZENS | TUESDAY, SEPTEMBER 21, 2010
- 12 Blogs of Christmas: Day 5 – Network JOEY STRAWN | FRIDAY, DECEMBER 17, 2010
- MOBILESQUARED PODCAST: Europe To Lead In Mobile Advertising & Innovation MOBILEGROOVE | FRIDAY, SEPTEMBER 17, 2010
- 100+ Social Media Monitoring Tools WWW.PAMORAMA.NET | SUNDAY, OCTOBER 31, 2010
- Top 10 Reputation Tracking Tools Worth Paying For MASHABLE.COM | WEDNESDAY, OCTOBER 27, 2010
- Framework to Measure the Effectiveness of Social Media Programs. GAURAVONOMICS | THURSDAY, OCTOBER 7, 2010
- Create and Measure a Social Media Campaign with the @JugnooMe Dashboard DANNY BROWN | MONDAY, APRIL 30, 2012
- Got Social “Sense”? THE RELATIONSHIP ECONOMY | WEDNESDAY, JANUARY 18, 2012
- Best Web Presence Optimization Guides and Tips of 2011 WEBBIQUITY SMM | MONDAY, MARCH 26, 2012
- 10 Reasons Why Your Business Needs a Killer Social Media Strategy TECHIPEDIA: TAMAR WEINBERG | TUESDAY, MAY 18, 2010
- Social Media Monitoring Grudge Match: Radian6 vs. Scout Labs WWW.SOCIALMEDIAEXPLORER.COM | FRIDAY, SEPTEMBER 24, 2010
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