Trending Sources

Facebook for Marketing Research: Political Polls #auspol

Laurel Papworth

read an article on Wendy Harmer’s Hoopla Polls Fake Story  by @gabriellechan that got me thinking about Nielsen polls, sentiment analysis and focus groups. Does Facebook do Sentiment Analysis? Facebook Advertising and Sentiment. Trying to bring people to your Facebook Business Page that actively hate you is an option not often taken up by wussy marketers. Sort of.

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New Research Shows How to Engage the Mommy Mind

Convince & Convert

trillion , brands are looking to capture their attention and own the marketing of “Mom”. Many moms, however, feel pigeonholed by brands and that most marketing towards them is patronizing, according to FanFinder survey (March 2015). Brands must learn to market towards moms with relatable content that is empathetic and understanding. Become Predictive in Marketing Efforts.

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What's In That Sentiment Score?

Net-Savvy Executive

Sentiment is the stoplight chart of social media analysis. Still, sentiment analysis is the surest source of disagreement in social media analysis. started writing about it in 2007; five years later, you can still find companies working closely with university researchers to find better technologies for scoring text. At what level is sentiment scored and reported?

Four Metrics for Measuring Social ROI

Mindjumpers

Those interactions leave traces in the form of consumers’ data, often defined by marketers as “priceless” in terms of value. The confusion on social ROI might remain the same unless social media professionals stop trying to evaluate their online efforts the same way they measure the success of their other marketing activities. Social media is all about interactions.

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6 Instagram Trends Marketers Should Know

Sprout Social

However, you need to have your ear to the ground if you want to be successful with your Instagram marketing efforts. Being aware of the most popular Instagram trends could be the icing to your social media marketing cake. An Instagram trend typically captures the same sentiment or style as many others, but is often influenced by high-profile users. What Are Instagram Trends?

Romi Mahajan leaves Microsoft to Join Metavana as CMO

Buzz Marketing for Technology

My new role as CMO of Metavana, a soon to be launched social-sentiment engine, has all the elements of my dream job – People, Impact, Autonomy and direct correlation to both the Consumer and Enterprise spaces. but I’m not sure I’ve ever heard of anyone applying Chaos Theory to social sentiment analysis! Is It Time To Reconsider Sentiment Scoring?

Best Internet Marketing Posts of 2011

Techipedia: Tamar Weinberg

In January of 2011, I said that I’d make our Internet Marketing Posts of 2011 subscriber only. This year, I am pleased to bring back our Best Internet Marketing Posts of 2011 thanks to an excellent sponsor, HubSpot. HubSpot has recently launched a most amazing Marketing Grader tool to help you measure the effectiveness of your website. Marketing Automation. Enjoy!

7 Tactful Ways of Facing The Horrors of Digital Marketing

Webbiquity SMM

Digital marketing is growing rapidly. Compared to traditional marketing mediums, digital marketing is definitely cheaper, too. However, like everything else, there are horror stories that haunt digital marketing too. Stories scary that are enough to keep any digital marketing practitioner up at night, stories that can happen to you, too. So far, so good.

Strategic Marketing of Managing Expectations

Unspoken

” Let’s try to apply this wisdom to Product Marketing and Marketing Strategy. For example, your company expects a product to generate specific and positive cash flow over a period of its life, and your customers expect the product to reliably perform functions you have promised them in your marketing communications. Taking Multi-Dimensional Marketing to Next Level.

What the Rise of Sponsored Social Means for Your Business

Convince & Convert

Crossing over into the “Native Advertising,” “Content Marketing,” and “Influencer Marketing” categories, Sponsored Social is a rapidly growing marketing practice. For the first time this year, the study also surveyed consumers to see how they feel about Sponsored Social—a sentiment that has never been measured in the industry. 2015 State of Sponsored Social Report.

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What’s the Best Social Media Monitoring Tool? It Depends

Webbiquity SMM

and where they are talking about it), sentiment analysis, and collaboration tools for acting on the information. Cision combines its own PR tracking capabilities built on the former Bacon’s clipping service (older PR pros, you may need to explain to your younger counterparts what a “clipping service&# was back in the day) with a white-labeled version of Radian6 to provide markets and PR professionals with a 360-degree view of brand mentions and trends across traditional and social media. simple tool like Google Alerts would pick up most stray citations. No more. Vocus.

Why Investors Need to Use Social Media

Convince & Convert

When immediacy is key, and a couple of minutes’ delay can make hundreds of thousands of dollars difference, getting that killer tip before the rest of the market is crucial. As a result, five million affluent investors (those with investible assets of over $100,000) in the US and Canada are now using social media to research financial decisions. highlight to tweet).

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It's Time to Stop Thinking Like Marketers

Social Media Marketing

It strikes me as odd that we've taken the old style of mass marketing, which itself has been competing for attention and eyeballs for years, and simply moved it over to digital marketing - and then, to make matters worse, have transferred that to social media. For a while, I've been on the trail encouraging brands to think like consumers rather than like marketers.

Top 3 Mistakes Brands Make with Influencer Marketing

Convince & Convert

Influencer marketing—who hasn’t heard of it? Defined as “ the strategy of establishing relationships with influential people who can amplify and expand visibility for your brand’s products and services ,” influencer marketing is all about connecting with the right folks in order to get your message out there, authentically. Our team has rockstar marketing members that run the handle.

The 5 S Model to Create Marketing Memories

Engaging Brand

It is an important tool in social marketing. Sentiment - It is not just the 'thing' that is important it is the emotion which we attach to it. From a marketing angle, you need to evoke memories. From a marketing angle how can you create a personal space for you and the customer? Senses  - So important, great research by Martin Lindstrom from a marketing angle.

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Research Methods 'Beyond Google' :: Inside Higher Ed :: Higher Education's Source for News, Views and Jobs

Buzz Marketing for Technology

Research Methods ‘Beyond Google’ When “Google” has become a synonym for “research,” how should faculty respond? ‘New York Times’ Enters Distance Learning Market , Sept. 7. The problem is near-universal for professors who discover, upon assigning research projects, that superficial searches on the Internet and facts gleaned from Wikipedia are the extent — or a significant portion — of far too many of their students’ investigations. ” “Research isn’t a Google search,” she said.

Director of Content Tipped as Top New Marketing Job in 2014

Proactive Report

According Forbes the top new marketing job recruited and hire in 2014 will be a Director of Content. According to HubSpot’s 2013 State of Inbound Marketing Report, companies that clearly define marketing and sales roles in relation to content marketing experience a significantly lower customer acquisition cost than those that don’t have this in place. Follow me.

The Digital Marketing Road Map

Proactive Report

A recent study commission by Adobe showed that new digital technologies and social media are keeping marketers up at night.  simple Digital Marketing Road Map that makes it easy to plan, implement and measure digital marketing is sorely needed. PLANNING YOUR DIGITAL MARKETING. Set goals for your digital marketing based on your research and your business goals.

39 More (of the) Best Social Media Guides, Tips and Insights of 2011

Webbiquity SMM

Of course, there’s no single cookie-cutter approach to social media marketing that works for every enterprise. Social Media Marketing Tips and Tactics. Social Media, What Matters Most for Marketers by iMedia Connection. ” 50 Social Media Marketing Tips and Tactics by Jeff Bullas. Social Trust Factor: 10 Tips to Establish Credibility by The Marketing Nut.

Book Review: Marketing in the Round

Webbiquity SMM

Today’s explosion of media channels has made it simultaneously more challenging yet more vital for companies to present unified messaging and branding to their markets. Businesses need to break down the silos both within their marketing and public relations (PR) teams but also more broadly between other departments, including product development and customer support.

Marketers, Let Your Egos Go

Twist Image

For senior marketers, it is a very humbling thought. What if your ideas, your thoughts and even your experience as a trained marketing professional didn''t amount to a hill of beans in terms of the actual brand''s advertising performance? There is a very real threat to the marketing profession, and it''s one that has been present for quite some time, but it''s gaining more and more momentum. it tells a story that captivates our imaginations and connects us to a brand - and to others who share in the brand sentiment. brand sentiment. chief marketing officer.

Six Simple Public Relations Efforts that Take Less than 10 Minutes

Spin Sucks

However, there’s nothing wrong with researching who mentions your product on Twitter and following-up with them about a used product or service. The minute it takes to send the tweet could get the person to retweet the sentiment to onlooking friends who will also be impressed by your brand’s gesture. By Cam Secore. Six Simple Public Relations Winning Efforts. Have a good day.”

Turning Marketing Measurement on its Head

Waxing UnLyrical

Instead of always talking about what PR can learn from marketing analytics, what if we asked what marketing can learn from PR measurement? On why frame the question this way instead of the other way around (all quotes/notes from Seth): “Social media marketing shares one key goal with media relations and PR: obtaining lots of good earned media. Pretty radical, eh?

Making Data Relevant: The New Metrics for Social Marketing

mashable.com

Sign in All Social Media Tech & Gadgets Business & Marketing Video Mobile Dev & Design Media Social Good Startups Classifieds Trending Stories Rupert Murdoch’s “The Daily&# Officially Launching Feb 2? structured approach to capturing, measuring, analyzing and refining marketing strategies in near real time is essential to executing a successful social campaign.

Research-Driven Ideas for Social Data

Mindjumpers

These areas have been somewhat excluded in the past by more traditional information systems research. Industries such as marketing now rely heavily on a new field of social data science to make sense of the large quantities of information about their brand community. Here she explained her research as one that digs into visual complexity using systems perspectives.

What Traits Define a Social Media Marketer?

Techipedia: Tamar Weinberg

Social Media Consultant and Tech Geek at Heart Home About Press Consulting Contact Sitemap Home > Interviews , Marketing , Opinion , Social Media , Websites > What Traits Define a Social Media Marketer? What Traits Define a Social Media Marketer? This will help a great deal in planning and managing successful marketing campaigns. Others aren’t. Mídias sociais. |.:The

50 Top Tools for Social Media Monitoring, Analytics, and Management 2013

Pamorama

Use these platforms to manage, measure, and analyze your social media marketing initiatives. These 50 tools distill data in ways that are relevant to your social media marketing plan, enabling you to figure out how to succeed with your audience. It extracts sentiments, preferences, and intentions from those sources and displays the information in real time.

Breaking from Tradition: The Four Ms of Influence Marketing

Convince & Convert

come from a background of 20 years in marketing, and gained my Associate Marketing Degree from the Chartered Institute of Marketing almost 15 years ago. I cut my teeth on the Four Ps of Marketing – Product, Price, Promotion and Place – and used that quadrant for clients and employers alike. Why the Need for the Four Ms of Influence Marketing? I’m an old-timer.

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How to Choose a Social Media Listening Platform for B2B Marketing

Buzz Marketing for Technology

On the other hand, if you seek alternatives to traditional market research, then you need a vendor that specializes in sentiment capture and community analysis. If you are focused on market research, or messaging effectiveness then you should work with a vendor that tracks social media and user-generated sources. But what if you don’t have a listening platform?

Best Internet Marketing Posts of 2009

Techipedia: Tamar Weinberg

Social Media Consultant and Tech Geek at Heart Home About Press Consulting Contact Sitemap Home > Blogging , Business , Google , Industry News , Internet , Interviews , Marketing , Search Engine Optimization , Social Media , Viral Marketing , Web Design > Best Internet Marketing Posts of 2009 Best Internet Marketing Posts of 2009 by Tamar Weinberg on January 5, 2010 Share It’s my birthday!

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20 Social Media Blogs You Should Read in 2012

Pamorama

It’s important for marketers to keep up with the ever-changing social media landscape so they can align their strategies and achieve the results they’re looking for. CopyBlogger (Brian Clark): Ranked as a top marketing blog, Brian and his team help businesses persuade in a 2.0 Diva Marketing Blog (Toby Bloomberg): Toby’s blog provides a wide array of social media advice.

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What the Future Holds for B2B Social Media Marketing

mashable.com

Home Social Media Business Entertainment Tech Web Video Dev & Design Apple Mobile Social Good Jobs Business News Advertising & Marketing Small Business Advice Career Development Money & Finance Business Apps Now Trending : 3G Mobile Internet Comes to Mount Everest October 28, 2010 Ben Parr View Comments What the Future Holds for B2B Social Media Marketing email share email share Do you like this story? The B2B Social Media Marketing Series is supported by IDG Enterprise. Why are so many B2B marketers using social media, though? Learn more. Mobile 2.0

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22 Expert Guides and Reviews of 200+ Social Media Tools

Webbiquity SMM

As social media marketing has become ubiquitous ( 88% of marketers say social media is important for their businesses), hundreds of new tools have developed just in the past few years: tools for social media management, monitoring, measurement, automation, identifying influencers, creating graphical content, and more. Marketers Adopt Social Media Analytics Tools by eMarketer.

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Monitoring vs Analytics [Infographic]

Buzz Marketing for Technology

Having been in professional services marketing long enough I thought I would use the classic 2×2 graphic to explain the findings visually. They offer sentiment analysis, trend comparisons, geographic analysis, theme detection, authority measurement, demographic and, a classification engine similar to Radian6 or Sysomos and the same basic price point of about $500 a month.

The Social Media Monitoring Lighthouse – A Guide on What and How to Monitor

Razor Social

89% of marketers found listening to be effective but only 37% listened -Saleforce 2015 state of marketing report Click To Tweet. Sentiment Analysis. ” Sentiment analysis has a bad name because it’s never 100% accurate. That is because it’s impossible to be 100% accurate but it does give you an overall indication of the level of sentiment, e.g

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The Future of Pharma Marketing: The Game Changer (Part 2)

Blue Focus Marketing

Integrating marketing budgets to meet objectives. We know that a brand’s marketing budget should represent the funding required to achieve the marketing objectives.  Below is a list of ways pharma can start on a new, more efficient path to spending billions of marketing dollars. Over 90% of marketers said “created social media” would increase.  Waiting for Godot?

7 Strategies for Monitoring Your Competitors

Convince & Convert

Research  Their Most Shared Content. It’s also worth creating notifications for your own branded terms, to track sentiment and manage brand reputation. 5.  Get more content like this, plus the very BEST marketing education, totally free. Want to be recognized for your outstanding content? Then it’s crucial you continually monitor the competition. Track New Links.