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Airbnb Social Media Strategy: Sharing Stories, Building Community

Keyhole.co

By blending collaborative consumption with experiential tourism and replacing impersonal hotel stays with a sense of community. Founded in 2008, Airbnb struggled to build trust in its unique business model initially. million listings and a community of reliable hosts around the world ready to welcome guests with open arms.

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What's your social currency?

Akamai Marketing

What I AM suggesting is that you brands and companies give serious consideration to what they have to OFFER the community and what motivates their community to be part of social media at all. What you give your community, otherwise, seriously, why should they care? 640 Million on Facebook. Million users on YouTube.

Lurker 203
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I Will Not Write About Old Spice

Adam Cohen

Already there are too many write-ups about the inspirational campaign from a social media perspective. I am not going to share how the social campaign is a brilliant extension of a series of creative and funny TV commercials. I’m going to keep telling myself, “Please don’t write about Old Spice.&#

Badge 201
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10 Reasons Market Research is Critical to Social Media

Adam Cohen

They (should) know how effective every ad, campaign, point-of-sale item, direct mail, email, tagline, product and other marketing investment has performed. The CMO is the one managing brand perception, and if you believe social media initiatives impact branding, marketing or communications, the CMO will want to hear about it.

Research 265
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Book Review Wednesday: Wikibrands: Reinventing your company in.

Akamai Marketing

But understanding how to begin your social media presence is the first phase, building community then analyzing and measure the community and Wikibrands includes those very important topics as well. Understanding the needs of humans, rather than computers is the essence of Wikibrand success. All Rights Reserved.

Review 142
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Flash Mobs Go Social in India

Waxing UnLyrical

While a slew of such campaigns have taken place in India, one that caught the fancy of many is the recent flash mob organized by the IBM OnDemand Community. While IBM India pulled together a great show, there were aspects of the event that deserved more attention, particularly on Twitter.

Flash Mob 218
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The 5 Commandments of How to Raise $1Million on Kickstarter

Waxing UnLyrical

By now, most people with an Internet connection have at least heard of Kickstarter , the crowd-sourced fundraising site that began in 2008 (and is now joined by a host of other competitor platforms). In the event that they don’t reach their goal, none of the donors’ credit cards are charged. That’s no longer the case.

Wikimedia 204