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How OWN Creates Community and Multi-Platform Success With Social Video

Social Media Strategies Summit

When her show ended in 2011, it was obvious she wasn’t going anywhere. Specifically, would women of color be interested in a dedicated social community? To solve for this need, OWN recently launched The Know: An OWN Community. The Know: An OWN Community. To get the answer, they reached out to over 5,000 women of color.

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How to Get the Best Internet Marketing Posts of 2011

Techipedia: Tamar Weinberg

Best Internet Marketing Posts of 2007. In 2011, this list is becoming more exclusive and only those who sign up will get this great content. How to Get the Best Internet Marketing Posts of 2011 is a post written by Tamar Weinberg. ]. Best Internet Marketing Posts of 2008. Best Internet Marketing Posts of 2006. Like this post?

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Etsy.com: Online Community Revenue

Laurel Papworth

Etsy is a funky boutique of an online community, an independent online marketplace for handmade products and vintage goods where hand made jewellry, with tailor made skirts and vintage jackets live side by side with chocolates and photography. For 2007 : Etsy’s 2007 gross merchandise sales reached $26 million in 2007.

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Top 10 Search Engine Optmization Blunders of 2011

Bill Hartzer

This year, though, I thought that I would come up with a new list, the Top 10 Search Engine Optimization Blunders of 2011. I cannot possibly forget Robert Scoble’s apology to the SEO community as a whole, saying that he was wrong. I am listing this as the number one blunder of 2011 since this affected not just Overstock.com.

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Webinar Recap: A Decade in Social Media. What’s Now. What’s Next?

Ignite Social Media

We kicked off the webinar with Lisa Braziel, our SVP, talking about how she was one of the original community managers in 2007. Facebook brand pages didn’t exist in 2007 and the focus was around one to one engagement and community building.

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Social Citizens: How Social Media Can Help Social Problems

Mindjumpers

Today, the campaign not only raises great awareness about men’s health and prostate cancer, in 2011 it also raised $120 millions for research in men’s health. Facebook Causes from 2007 was part of the initial online social awareness evolution and many other services followed on apps and social media channels such as Twitter.

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10 Inspiring Examples of Amazing Brand Communities

Social Media Strategies Summit

Building a brand community isn’t about improving vanity metrics like engagement and follower count. According to a survey from Vanilla Forums , 58% of brands say their communities improve customer loyalty. Nine in ten consumers read reviews before making a purchase, so building review functionality into your community makes sense.

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