After interviewing nearly 40 experts and working with Charlene Li and a bit of help from myself, she’s found six distinct use cases (see compass below) on how companies are measuring using these new toolsets. We know that measurement is the the top goal inside of companies , and while I’ve published this data before, it’s important to recast it to show the important of measurement in an emerging technology set. Why are social analytics so important? This is a new medium, and proof over re allocation of investment is key. Read Susan’s post announcing this report. Wowza! MORE >>

The Corporate Bloggging Book was released exactly five years ago, in August 2006. In the past decade I’ve delighted in traveling to China and Dubai and Paris and London and Montreal and many places in between - most recently to Sydney - to convince marketers and executives that corporate blogging is not a passing fad. It was exactly 10 years ago today, Aug. 22, 2001 , that I published my first article about business blogging. lot of water under the bridge since then, including 9/11, which happened only a few weeks later. Surprisingly perhaps, change has been slow. 22, 2001. MORE >>

The Corporate Bloggging Book was released exactly five years ago, in August 2006. In the past decade I’ve delighted in traveling to China and Dubai and Paris and London and Montreal and many places in between - most recently to Sydney - to convince marketers and executives that corporate blogging is not a passing fad. It was exactly 10 years ago today, Aug. 22, 2001 , that I published my first article about business blogging. lot of water under the bridge since then, including 9/11, which happened only a few weeks later. Surprisingly perhaps, change has been slow. 22, 2001. MORE >>

Web Strategy by Jeremiah Owyang Home About Speaking Research Media Contact Subscribe via RSS Connect with Jeremiah: twitter friendfeed linkedin flickr technorati Connect with Jeremiah on twitter A few years ago, critics said Blogging was a fad. The Techcrunch acquisition dispels those myths 4 days ago « Upcoming Research Teaser: What do Employers Want in a Corporate Social Media Strategist? Fast forward a few years, this space has grown tremendously with an influx of new types of software vendors as well as specialization from a growing market. Social Media Management Systems. MORE >>

in 2006, back when almost no one knew what social media even meant. Inside Facebook was started by Justin Smith in April 2006. RotorBlog : RotorBlog.com was founded in May 2006 by Maris Dagis in order to provide latest Web 2.0 His career spans a number of industries such as healthcare, pharma, biotech, travel, automotive, tech, and communications, and includes a wide range of clients, from start-ups to Fortune 500 companies. But given how quickly the landscape is changing, keeping up to date with the latest trends can be a challenge. She founded Blonde 2.0 Blonde 2.0′s MORE >>