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What is Good Engagement Rate?

Oktopost

Want to hear more from renowned B2B marketing leaders? Within the first few minutes of this episode, Matt Bailey, President of SiteLogic, will have you hooked as he cautions marketers to beware of trends and be confident when it comes to working with data. Matt Bailey is a 15-year internet marketing veteran, author and entrepreneur.

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The Story of Ignite Social Media, The Original Social Media Agency

Ignite Social Media

I’m Jim Tobin, the founder of social media agency Ignite Social Media (2007) and influencer marketing agency Carusele (2015). While other companies have pivoted over the years to add web development, digital marketing, or some related field, we’ve stayed true to our roots. How Social Media Marketing Operated in 2007.

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What Playing the Oboe Taught Me About Building My Own PR Practice

Waxing UnLyrical

Without any communications, journalism, or marketing classes under my belt, and working to build my own consulting practice over the last two years, I’ve had to push myself, think outside the box, and create my own systems from scratch. Twitter Google+ LinkedIn What Playing the Oboe Taught Me About Building My Own PR Practice.

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Micro-influencer marketing is the new long tail

Socialmedia.biz

I have been doing long-tail blogger outreach since 2006. Even more, I play so far down the long tail of influence that I can still create micro-influencer marketing campaigns that are earned media campaigns. Digital Marketing Strategy and The Rise of The Micro-Influencer. What Is a Micro Influencer and Why Should Marketers Care?

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Why You Should NOT Start a Travel Blog

ProBlogger

This is a guest contribution from travel blogger Chris Appleford. From the moment we made the decision to sell everything we own and travel the world indefinitely, we wanted to have our own travel blog. But the reality is, just because you’ve decided to travel, doesn’t necessarily mean you should start a travel blog.

Travel 20
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StartupNation Blog " Blog Archive " Learn how to draw out your vision

Buzz Marketing for Technology

How do companies like Apple, Starbucks, Google and Southwest Airlines create raving fans, attract endless clients and become market leaders? January 2007 (16). (+) 2006 (220) December 2006 (5). November 2006 (8). October 2006 (9). September 2006 (16). August 2006 (13). July 2006 (16).

Airlines 100
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My 3 Words For 2017

Twist Image

I've been doing this exercise ever since Chris first introduced it (I think it was back in 2006?). This quickly evolved into the "social media" speaker, and this (kind of) evolved into the "digital marketing" speaker. The monetization has created giant new media companies (take a look at Facebook , Google , Snapchat , etc.).