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What is Earned Media?

Sherrilynne Starkie

Earned media, often referred to as PR coverage, is growing in importance for today’s digital marketing success. Companies and brands that had previously dropped PR to focus just on content marketing are once again waking up to the incredible power of positive media coverage. Today’s picture is much rosier. It’s not advertising.

Fashion 409
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Content Farms: Did Google Go Far Enough?

Small Business Mavericks

» Content Farms: Did Google Go Far Enough? Thursday, Google introduced a new algorithm to reduce the rankings of content farms in its search results. Thursday, Google introduced a new algorithm to reduce the rankings of content farms in its search results. Indeed, did Google go far enough?

Google 150
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The Changing Face Of Article Marketing

Small Business Mavericks

» The Changing Face Of Article Marketing Article marketing is a mainstay of Internet marketing. It’s been around since the earliest days of the Internet and Web-savvy marketers have been very effective in using article marketing to drive traffic to their websites and in closing the sale.

Hubpages 156
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How to Successfully Digitize Events During COVID-19

Waxing UnLyrical

I’ve been working virtually, at least in part, since 2006. It’s what marketers have been struggling with since Biz and Ev clicked their heels three times and said, “There’s no place like Twitter.” Founder and publisher of Waxing UnLyrical, Shonali Burke helps purpose-driven brands bring big ideas to life.

Eventful 334
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How Unique Is Your Marketing Plan?

Small Business Mavericks

Why Article Marketing Will Never Die » How Unique Is Your Marketing Plan? Here’s a unique concept in publishing. I’m assuming this novelist got a good response in Croatia because his novel is now going to be published in print. But what if it had been published in English on Facebook?

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Who's The Bad Guy, Google Or Bing?

Small Business Mavericks

» Who’s The Bad Guy, Google Or Bing? Google claims Bing is copying its search results. I’d be curious to know if any of those signals and features include crawling Google’s search results. Evidently, Google thinks Bing could be doing something underhanded as well. If so, that could be a problem.

Google 79
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Press Release Optimization Checklist and Tips

Adam Sherk

I hadn’t published this previously because there already a number of other good resources out there. Todd Defren published a useful checklist back in 2008 and Lee Odden, probably the strongest advocate, has written multiple posts such as Essential Press Release Optimization Tips. Avoid over-use of “ marketing speak.”