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What is Earned Media?

Sherrilynne Starkie

Earned media, often referred to as PR coverage, is growing in importance for today’s digital marketing success. Companies and brands that had previously dropped PR to focus just on content marketing are once again waking up to the incredible power of positive media coverage. Today’s picture is much rosier. What is Earned Media?

Fashion 409
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A Partial Reading List for PR Students

Social Media Strategery

You’ll learn from brands who have made mistakes. You’ll learn from brands who have succeeded. You’ll learn how social media is being integrated into areas beyond just marketing and PR. It’s one of the first books I read when I first started in social media back in 2006.

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Six Steps to a Remarkably Powerful, Personal Network - Liz Strauss at Successful Blog - Thinking, writing, business ideas. You're only a stranger once.

Buzz Marketing for Technology

Gab from SEO ROI said. Ironically, it’s probably the total opposite of direct marketing (no call to action right from the get go), but probably the most helpful thing if you do want to get into direct marketing… Sphunn it! Why all the Fuss about Blogs in Marketing Strategies? BRAND NEW BLOGGING FEELING EVENT.

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Twitter ROI - Is it Too Popular?

Bare Feet Studios

Home About What We Do PayPal Speaker Contact Subscribe Press / PR Bare Feet Network Internet Literacy for Business: Blogging, Podcasting, Online Video & Social Media Howto, Consulting, Training & Public Speaking Home > Social Media , Strategy > Twitter ROI – Is it Too Popular? Twitter ROI – Is it Too Popular?

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People, Brands, and Social Media at the Orsm09

Josh S Peters

Home About eBooks Social Media and Internet Marketing Speaking Twitter Says You Are Here: Home » Business , Social Media » People, Brands, and Social Media at the Orsm09 People, Brands, and Social Media at the Orsm09 Written on July 24, 2009 by Josh Peters in Business , Social Media 0 Comments - Leave a comment!

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Breaking All Of Twitter's Rules

Twist Image

Business books, Blog posts, magazine articles, tumblr feeds, newspaper articles, TV news segments and yes, even tweets, have been written about what it takes for both individuals and brands to be successful on Twitter. Evan Williams (co-founder of Twitter) joined in March of 2006. Tweet very original things (not just links).

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Micro-influencer marketing is the new long tail

Socialmedia.biz

I have been doing long-tail blogger outreach since 2006. Even more, I play so far down the long tail of influence that I can still create micro-influencer marketing campaigns that are earned media campaigns. Micro-influencers Bring Mega ROI for Brands (most of the time, celebrity influencers aren’t worth the money).