How to Calculate the ROI of Social Media Marketing [Infographic]
SEPTEMBER 13, 2016
If you’re like many marketers, those questions probably bring a quizzical look to your face. There remains some debate about whether social media ROI can be measured. ROI skeptics point to several issues, among them: Social media is very poor at directly driving purchases, accounting for just 1% of ecommerce sales. But it doesn’t have to be that way.
10 Examples of Social Media ROI [Infographic]
SEPTEMBER 28, 2013
Does social media drive ROI? Many brands are still plagued by this question. . The immediacy and visibility offered by social media marketing has convinced most business owners that it’s worth their time and effort, but calculating its effectiveness is another story. What’s a marketer to do? In the past, most marketing involved one-to-one communication.
Four Metrics for Measuring Social ROI
JANUARY 25, 2013
Those interactions leave traces in the form of consumers’ data, often defined by marketers as “priceless” in terms of value. As Mai described in her last blog post , the tremendous amounts of data can sometimes be overwhelming, causing brands to fail in their attempts to transform it into meaningful business insights. Brand Awareness. Reach & Engagement.
Making Social Media An ROI Positive Channel For B2B Businesses
The Realtime Report
JANUARY 28, 2017
Making Social Media An ROI Positive Channel For B2B Businesses By Jingcong Zhao. Billion spent on social media marketing in the U.S. alone last year , it’s clear that social media is being cemented as a marketing function in most B2B organizations. Yet, 61% of marketers claim measuring ROI is a top challenge. It’s there for brand awareness. With $5.4 Close.
The ROI of Influencer Marketing
Buzz Marketing for Technology
JANUARY 27, 2016
This week I moderated another Social Media Today webinar as part of their Best Thinker webinar series, this time on the topic of The ROI of Influencer Marketing. We discussed ideas and tips from finding influencers for your brand to calculating ROI on your program. The ROI of Influence – True influence drives action, not just awareness.
The Shocking ROI of Influencer Marketing
Convince & Convert
APRIL 19, 2016
Four trends are converging to make influencer marketing an increasingly important part of any B2C or B2B marketing program: There is a glut of content being created, and breaking through the noise is more difficult than ever. Americans trust recommendations from real people significantly more than we trust advertising and promotions from brands, in any guise.
Social Media ROI: Mythic or Measurable? Six Experts Weigh In
FEBRUARY 4, 2014
Though social media marketing has now become almost a universal practice, the question of whether or not its value can be quantified with any precision remains open. Does social media marketing produce measurable ROI—and if so, how does one measure it? You can’t calculate ROI from social media… Analyze This: A Social Media Measurement Process by FeedBlitz.
How to Measure Instagram Stories ROI
DECEMBER 7, 2016
Now that you are using Instagram Stories for your business , it’s time to get serious and start measuring that ROI. But how do you measure your Instagram Stories ROI? As marketers, we are obsessed with tracking, measuring and analyzing. The percentage gives you a real glimpse inside your Instagram Stories ROI. Instagram added a brand new feature to Stories.
The ROI of Social Media
FEBRUARY 18, 2014
Some responses: One thing I'll offer off the bat: ROI is vital, but not every social activity should have ROI. SocBiz ROI is achievable. Must define goals, set KPIs, establish baseline, est. campaign infrastructure; execute; ROI #GetRealChat. A3: Dancing around ROI. Start dancing WITH ROI. A3 I feel ROI is different for every business and every brand.
Owned vs. Earned Media: Measuring the ROI
SEPTEMBER 28, 2011
We know, intuitively, that paid, earned, and owned media increase brand awareness, unaided recall, and loyalty. But we can discuss earned and owned media, the ROI, and how to measure. Owned media creates brand portability. It can include white papers, eBooks, webinars, podcasts, video campaigns, and email marketing. So where did that leave us? Earned Media. Owned Media.
Earned Media ROI in Three Steps
JANUARY 12, 2015
Earned Media: Objectives and Tactics Earned media efforts might have a number of objectives: Business development and lead generation , brand awareness, maybe even a bit of a reward for an ego (while not the most strategic because ego boosts don’t build a businesses, it’s still a popular one and should be recognized). The post Earned Media ROI in Three Steps appeared first on Spin Sucks.
Understanding Social Media ROI Cycle
NOVEMBER 10, 2011
Tweet On our blog, we have several times written about how to calculate ROI of your social media campaigns. But, the following post is inspired from the thoughts of Jamie Truner, the chief content officer of the 60 Second Marketer , the online magazine for BKV Digital and Direct Response. and about 10% on qualitative metrics such as brand sentiment , survey results and customer polls.
The ROI of Pinterest: 5 Must-Reads
APRIL 30, 2012
Here are 5 must-reads on the ROI of Pinterest that we don’t want you to miss. What’s the ROI of Pinterest? By Geoff Livingston Well known social media experts like to slough off tough questions about return on investment (ROI) with flip phrases like, “What’s the ROI of your mom?” Why Big Consumer Brands Have Yet to Tap Pinterest’s Potential.
How to Amplify Your Content ROI
Convince & Convert
AUGUST 24, 2015
However, while everyone might be talking about it, not everyone knows how to use their content marketing strategy effectively, despite the cliché saying, “content is king” echoing throughout the business industry. It is perhaps one of the most effective marketing strategies businesses can rely on to generate leads. This is the starting point of any content marketing strategy.
4 Key Ways to Impress Clients with Your Social ROI
JULY 27, 2016
Return on Investment, otherwise known as ROI, is the cornerstone of your business. In this post, I’ll show you how you can prove your social ROI to your customers. To look at this more closely, I’ve asked the opinions of three agency experts who have plenty of hands-on experience in measuring social ROI and the challenges that it presents. Those elements are: objectives.
How to Boost Your Social Media ROI with Influencer Marketing
OCTOBER 3, 2016
Brands flock to social media channels to build relationships with their audiences. In In addition to offering massive reach, social media is a cost-effective marketing channel. What if you could further leverage this marketing channel and boost your ROI while getting ahead of your competitors? The Social Marketer’s Guide to Social Media ROI Download.
7 Steps to Build a Pinterest for Business Plan to Ignite Sales and ROI
SEPTEMBER 12, 2016
Download here-> “ 7 Step Success Strategy to Build a Pinterest for Business Plan” In this 30 minute episode you will learn how to build a Pinterest Business Plan to help you achieve your business and marketing goals. Increase brand awareness? Pinterest is a powerful social network and platform that can help you ignite your marketing and business success by… .
25 Excellent Content Marketing Tools for Your Brand
MARCH 23, 2014
Successful content marketing initiatives have many moving parts. It’s possible to spend countless hours producing something to help your brand reach the next level, only to discover that it does little in the way of improving engagement, traffic, or sales. The good news is that there are many content marketing tools available to help you streamline the process.
Social Media ROI: 5 Must-Reads
APRIL 9, 2012
Here are 5 must-reads on social media ROI that we don’t want you to miss. By Debra Donston-Miller As businesses get more sophisticated in their use of social networking, so too are the metrics by which they measure social business ROI. Measure Social Media ROI with Google Analytics Social. ROI: Are Your Social Media Efforts Worth the Money?
How to Determine and Prioritize Social Media Marketing Goals and Objectives
FEBRUARY 1, 2016
Achieving measurable social media ROI is very similar to teens and sex. It’s interesting because many marketing and social media leaders within brands and organizations of all sizes dream about achieving real ROI using social media and digital marketing, yet very few of them actually bring to fruition much more than a social media dream. We believe in risk.
37 of the Best Facebook Page Apps for Brand Marketing
NOVEMBER 11, 2013
One of the easiest ways to use your Facebook page to its fullest potential for social media marketing is to employ third-party Facebook applications. . Facebook page customization can dramatically increase your visibility, improve your branding, and create more leads and sales. SOCI brings your Facebook page to life with branded business pages. Facebook App Suites. 1. FanAppz.
It’s only ROI, but I like it: 3 ways to increase ROI from social media
JANUARY 31, 2017
Here are three inspired ways to drive up ROI from social by being smarter: two ways that will make a difference to the social metrics and one to make a difference to a different, far more important number. Know the real people and influencers that count, all of them; focus your attention on them to drive up ROI. It’s that it’s always possible to drive more ROI from social media.
UTM Tracking: The Major Key of Social ROI
JANUARY 18, 2017
We’ve written about UTM codes before , and yet many marketers are afraid of them. Using UTM tracking is a cornerstone of content analysis and it’s one of the few ways to legitimately prove the ever elusive ROI of social media. This is where content analysis and smarter marketing come together to provide real numerical results. Co-Marketing Opportunities. Analytic
How to Repurpose Influencer Content for Your Brand
Ignite Social Media
AUGUST 4, 2016
When it comes to asking whether or not your brand should be repurposing its influencer-generated content – there’s really no question about it. Many companies, like Carusele , have recognized the power that lies in influencer-generated content – encouraging brands to feature this content on their own channels. Consider Influencer Marketing First. Their images are just awesome.
7 Top Personal Branding Goals To Develop Your Social Brand Strategy
NOVEMBER 29, 2016
They aren’t thinking “should I do business with this person or brand.” ” Would you like to increase brand awareness, generate more leads? They fear they must share what they ate for breakfast, lunch and dinner to build their personal brand. This Have you thought about your personal branding strategy? How to define your own personal branding goals.
Why and When You Should Outsource Your Marketing
APRIL 20, 2016
When does it make sense to outsource your marketing and when are you better off keeping it in-house? Goutham Bhadri looks at how to bring together the best team of people to build your brand. The post Why and When You Should Outsource Your Marketing appeared first on Spin Sucks. Related Stories The Pros (and Cons) to a Virtual Team Business Success Varies By Person.
Not Tracking Social Media ROI is Your Fault
Convince & Convert
JULY 29, 2012
Last week, Susan Etlinger from Altimeter Group published the Social Media ROI Cookbook. click here to view and download the Social Media ROI Cookbook on Slideshare). If you’re looking to place blame for why you can’t measure social media ROI in your company, grab a mirror. Track Social Media ROI by Giving Customers Trackable Assignments. ” white paper.
Measuring Social Media ROI | Small Business Mavericks
Small Business Mavericks
APRIL 16, 2011
» Measuring Social Media ROI Neil Glassman has a great article at Social Times titled “10 Measures Of Social Media ROI For Your Brand. I highly recommend you read this article. That is, these are ways that social media can be leveraged and provide metrics for success, but which social media marketers often do not use or, if they do, do not do effectively.
How to Measure Your Facebook ROI
SEPTEMBER 13, 2016
Facebook has become an integral part of the marketing process. But unless you’re tracking what you’re doing, how much money you’re spending and what results you’re getting, it’s difficult to determine whether or not your Facebook ROI is actually working. The problem with Facebook ROI is it’s different from traditional online marketing. What Is Facebook ROI?
Clickbait: Information overload! How can brands cut-through all the noise?
APRIL 12, 2016
For brands, adopting the same practice can negatively affect perception and ultimately – sales. So how can brands cut through all the sensational copy and deliver successful results without falling prey to creating clickbait themselves? The same goes for brands on social. Meaningful engagement begins with relevant content that creates value for the user and the brand.
The Real ROI of Social Media is Revenue
NOVEMBER 14, 2015
ROI or Return on Investment is the calculation of time, money and resources against what you gain in return. In marketing we want to see 4X to 5X ROI on a campaign, if we could hit 10X then it was a home run. Return on investment ( ROI ) is the benefit to the investor resulting from an investment of some resource. ” when he was responding to social ROI.
The Six Most Irrational Social Media Concerns of Brands
JUNE 24, 2014
The first step toward transitioning to a culture full of empowered social employees is to address some of the most common concerns brands face when considering going social. In truth, fear often arises out of lack of knowledge, but brands can’t afford to be ignorant in any era. If brands have anything to fear, it’s not social media, but losing touch with customers.
Super Bowl Ads: $6 Million Your Brand Will Never Get Back
FEBRUARY 8, 2016
Every year advertisers pour money into Super Bowl ads, playing the game theory of marketing. Steve Randazzo argues that this lavish mass market expense is a waste of money. He further explains why the Super Bowl advertising fails at creating ROI. The post Super Bowl Ads: $6 Million Your Brand Will Never Get Back appeared first on Spin Sucks.
How to Explain Social ROI to C-Suite
SEPTEMBER 28, 2015
Social ROI is a hot topic of discussion for all companies involved in social media. Understand Marketing And Sales Objectives – And Social’s Role In Achieving Them. Before social even comes into play it’s important to understand exactly how social fits your company’s overall marketing and sales strategy. Map Social Media Data Against Other Sales And Marketing Data.
Social Media ROI’s Missing Ingredient
Convince & Convert
DECEMBER 10, 2014
You cannot figure out ROI without first knowing the “I.” How to Quickly Figure Out Your Social Media Costs and Get Closer to Social Media ROI. What’s the Next Step in Tracking Social Media ROI? So when someone asks you about the ROI of social media, don’t give them a vague and squishy response about relationships and engagement. spent. Jay Today.
Conversion Rate Optimization – 20 Factors Impacting Your Sales and ROI
SEPTEMBER 21, 2016
Learning how to increase conversions is often a top goal of smart and internet savvy marketing and business leaders. Unfortunately most digital marketers lack even the most basic foundational skills to truly optimize their conversion rates. How to increase sales, leads and ROI with conversion rate optimization. How to Get Your Social Marketing Budget Approved (white paper).
Snapchat Marketing Strategy 101: Getting Started, Building a Community, and Generating ROI – Carlos Gil [SSM027]
JANUARY 30, 2017
What started as a simple app to send disappearing videos to friends, Snapchat now attracts some of the biggest brands and influencers in the world. Which is why Snapchat presents a huge opportunity for businesses and brands to get in on a platform that is growing exponentially by the day. In 2016, Carlos was listed as one of the world’s top Snapchat marketing influencers by Inc.
How Brands Can Overcome the Biggest Influencer Marketing Challenges
JANUARY 12, 2017
You’re familiar with influencer marketing. Now you want to launch your very own influencer marketing campaign, but you want to make sure you’re doing it right. . Measuring Your Digital Brand Impact Download. In this post, you will get an in-depth look at some of the biggest influencer marketing challenges, and how you can overcome them. Solution. Use Unique Promo Codes.
Bourbon, “Engagement”, ROI, & Transparency – The Kyle Lacy Interview
FEBRUARY 23, 2012
He’s a serial entrepreneur, a leading voice on social marketing, and now working for one of the biggest email companies in the world. You’re going to love his candor as we talked about being “engaged”, transparency, ROI and whole helluva lot more. The entire brand should own customer engagement from services to sales. Is the tool REALLY driving ROI?
10 Tips to Be a Social Media and Digital Marketing Rebel
SEPTEMBER 7, 2016
Why is it so many smart social media and digital marketers claim they want to lead or are already leading their industry and niche? They write blog posts, record and publish videos, live streams, webinars and podcasts teaching and preaching others how to build a unique brand. They forget their core business and marketing goals. They know how to work smart, not just hard.