10 Examples of Social Media ROI [Infographic]
SEPTEMBER 28, 2013
Does social media drive ROI? Many brands are still plagued by this question. . The immediacy and visibility offered by social media marketing has convinced most business owners that it’s worth their time and effort, but calculating its effectiveness is another story. What’s a marketer to do? In the past, most marketing involved one-to-one communication.
The ROI of Influencer Marketing
Buzz Marketing for Technology
JANUARY 27, 2016
This week I moderated another Social Media Today webinar as part of their Best Thinker webinar series, this time on the topic of The ROI of Influencer Marketing. We discussed ideas and tips from finding influencers for your brand to calculating ROI on your program. The ROI of Influence – True influence drives action, not just awareness.
The Shocking ROI of Influencer Marketing
Convince & Convert
APRIL 19, 2016
Four trends are converging to make influencer marketing an increasingly important part of any B2C or B2B marketing program: There is a glut of content being created, and breaking through the noise is more difficult than ever. Americans trust recommendations from real people significantly more than we trust advertising and promotions from brands, in any guise.
Four Metrics for Measuring Social ROI
JANUARY 25, 2013
Those interactions leave traces in the form of consumers’ data, often defined by marketers as “priceless” in terms of value. As Mai described in her last blog post , the tremendous amounts of data can sometimes be overwhelming, causing brands to fail in their attempts to transform it into meaningful business insights. Brand Awareness. Reach & Engagement.
PR ROI Means You Have to Do Real Math
OCTOBER 21, 2014
Show me the money. I’m so fed up with communications professionals who don’t know what return-on-investment (ROI) means or how to measure it. ROI = Money As Jason Falls so eloquently put it in, “ If the Metric isn’t Money, You Can’t Measure ROI “: ROI is a financial equation. Anything over 100% is positive ROI.
Social Media ROI: Mythic or Measurable? Six Experts Weigh In
FEBRUARY 4, 2014
Though social media marketing has now become almost a universal practice, the question of whether or not its value can be quantified with any precision remains open. Does social media marketing produce measurable ROI—and if so, how does one measure it? You can’t calculate ROI from social media… Analyze This: A Social Media Measurement Process by FeedBlitz.
The ROI of Social Media
FEBRUARY 18, 2014
Some responses: One thing I'll offer off the bat: ROI is vital, but not every social activity should have ROI. SocBiz ROI is achievable. Must define goals, set KPIs, establish baseline, est. campaign infrastructure; execute; ROI #GetRealChat. A3: Dancing around ROI. Start dancing WITH ROI. A3 I feel ROI is different for every business and every brand.
Earned Media ROI in Three Steps
JANUARY 12, 2015
Earned Media: Objectives and Tactics Earned media efforts might have a number of objectives: Business development and lead generation , brand awareness, maybe even a bit of a reward for an ego (while not the most strategic because ego boosts don’t build a businesses, it’s still a popular one and should be recognized). The post Earned Media ROI in Three Steps appeared first on Spin Sucks.
How to Amplify Your Content ROI
Convince & Convert
AUGUST 24, 2015
However, while everyone might be talking about it, not everyone knows how to use their content marketing strategy effectively, despite the cliché saying, “content is king” echoing throughout the business industry. It is perhaps one of the most effective marketing strategies businesses can rely on to generate leads. This is the starting point of any content marketing strategy.
Understanding Social Media ROI Cycle
NOVEMBER 10, 2011
Tweet On our blog, we have several times written about how to calculate ROI of your social media campaigns. But, the following post is inspired from the thoughts of Jamie Truner, the chief content officer of the 60 Second Marketer , the online magazine for BKV Digital and Direct Response. and about 10% on qualitative metrics such as brand sentiment , survey results and customer polls.
Owned vs. Earned Media: Measuring the ROI
SEPTEMBER 28, 2011
We know, intuitively, that paid, earned, and owned media increase brand awareness, unaided recall, and loyalty. But we can discuss earned and owned media, the ROI, and how to measure. Owned media creates brand portability. It can include white papers, eBooks, webinars, podcasts, video campaigns, and email marketing. So where did that leave us? Earned Media. Owned Media.
The ROI of Pinterest: 5 Must-Reads
APRIL 30, 2012
Here are 5 must-reads on the ROI of Pinterest that we don’t want you to miss. What’s the ROI of Pinterest? By Geoff Livingston Well known social media experts like to slough off tough questions about return on investment (ROI) with flip phrases like, “What’s the ROI of your mom?” Why Big Consumer Brands Have Yet to Tap Pinterest’s Potential.
25 Excellent Content Marketing Tools for Your Brand
MARCH 23, 2014
Successful content marketing initiatives have many moving parts. It’s possible to spend countless hours producing something to help your brand reach the next level, only to discover that it does little in the way of improving engagement, traffic, or sales. The good news is that there are many content marketing tools available to help you streamline the process.
Social Media ROI: 5 Must-Reads
APRIL 9, 2012
Here are 5 must-reads on social media ROI that we don’t want you to miss. By Debra Donston-Miller As businesses get more sophisticated in their use of social networking, so too are the metrics by which they measure social business ROI. Measure Social Media ROI with Google Analytics Social. ROI: Are Your Social Media Efforts Worth the Money?
37 of the Best Facebook Page Apps for Brand Marketing
NOVEMBER 11, 2013
One of the easiest ways to use your Facebook page to its fullest potential for social media marketing is to employ third-party Facebook applications. . Facebook page customization can dramatically increase your visibility, improve your branding, and create more leads and sales. SOCI brings your Facebook page to life with branded business pages. Facebook App Suites. 1. FanAppz.
Clickbait: Information overload! How can brands cut-through all the noise?
APRIL 12, 2016
For brands, adopting the same practice can negatively affect perception and ultimately – sales. So how can brands cut through all the sensational copy and deliver successful results without falling prey to creating clickbait themselves? The same goes for brands on social. Meaningful engagement begins with relevant content that creates value for the user and the brand.
Super Bowl Ads: $6 Million Your Brand Will Never Get Back
FEBRUARY 8, 2016
Every year advertisers pour money into Super Bowl ads, playing the game theory of marketing. Steve Randazzo argues that this lavish mass market expense is a waste of money. He further explains why the Super Bowl advertising fails at creating ROI. The post Super Bowl Ads: $6 Million Your Brand Will Never Get Back appeared first on Spin Sucks.
Why and When You Should Outsource Your Marketing
APRIL 20, 2016
When does it make sense to outsource your marketing and when are you better off keeping it in-house? Goutham Bhadri looks at how to bring together the best team of people to build your brand. The post Why and When You Should Outsource Your Marketing appeared first on Spin Sucks. Related Stories The Pros (and Cons) to a Virtual Team Business Success Varies By Person.
How to Explain Social ROI to C-Suite
SEPTEMBER 28, 2015
Social ROI is a hot topic of discussion for all companies involved in social media. Understand Marketing And Sales Objectives – And Social’s Role In Achieving Them. Before social even comes into play it’s important to understand exactly how social fits your company’s overall marketing and sales strategy. Map Social Media Data Against Other Sales And Marketing Data.
You Can’t Buy Brand Advocates or Social Media Friends
MAY 5, 2016
Marketing leaders today must understand and embrace the know, like, trust and pay model for growing their business. Marketing leaders and brands that embrace and master the art of human connection will leap frog years ahead of their competition that only focuses on clicks, follows and likes. Earning brand advocates and making friends via the social networks is based on trust.
How to Build an Emotional Brand – 8 Foundations to More Human Brand Connections
MAY 9, 2016
Every smart and savvy marketing and business leader knows the power of branding. They also know that a brand is much deeper than a logo, pretty colors or a tagline. The best marketers know that emotional branding is the secret sauce to igniting customers to loyal advocates, followers and fans! Foundations of emotional branding. ” Source. iTunes.
The Real ROI of Social Media is Revenue
NOVEMBER 14, 2015
ROI or Return on Investment is the calculation of time, money and resources against what you gain in return. In marketing we want to see 4X to 5X ROI on a campaign, if we could hit 10X then it was a home run. Return on investment ( ROI ) is the benefit to the investor resulting from an investment of some resource. ” when he was responding to social ROI.
Expert Tips to Measure the ROI of Your Influencer Marketing
FEBRUARY 8, 2016
To help luxury brands cut through this noise – Dior was mentioned over 1.1 million times on social media in the month of January alone – we used Talkwalker’s advanced social media analytics to give these brands some tips on using social listening to measure the ROI of their influencer marketing. million social media posts linked to the brand in January.
Not Tracking Social Media ROI is Your Fault
Convince & Convert
JULY 29, 2012
Last week, Susan Etlinger from Altimeter Group published the Social Media ROI Cookbook. click here to view and download the Social Media ROI Cookbook on Slideshare). If you’re looking to place blame for why you can’t measure social media ROI in your company, grab a mirror. Track Social Media ROI by Giving Customers Trackable Assignments. ” white paper.
How to Measure Your Social Media ROI [Infographic]
SEPTEMBER 19, 2011
Since almost all brands have taken the first step and made an online presence, it’s very effective if we analyse the benefits of it. There is another set of marketing professionals who believe in doing their math, before launching any campaign on social media and setting out the KPIs and a target (in figures), which has to be achieved through their campaign. Tweet.
Social Media ROI’s Missing Ingredient
Convince & Convert
DECEMBER 10, 2014
You cannot figure out ROI without first knowing the “I.” How to Quickly Figure Out Your Social Media Costs and Get Closer to Social Media ROI. What’s the Next Step in Tracking Social Media ROI? So when someone asks you about the ROI of social media, don’t give them a vague and squishy response about relationships and engagement. spent. Jay Today.
How to Determine and Prioritize Social Media Marketing Goals and Objectives
FEBRUARY 1, 2016
Achieving measurable social media ROI is very similar to teens and sex. It’s interesting because many marketing and social media leaders within brands and organizations of all sizes dream about achieving real ROI using social media and digital marketing, yet very few of them actually bring to fruition much more than a social media dream. We believe in risk.
The Six Most Irrational Social Media Concerns of Brands
JUNE 24, 2014
The first step toward transitioning to a culture full of empowered social employees is to address some of the most common concerns brands face when considering going social. In truth, fear often arises out of lack of knowledge, but brands can’t afford to be ignorant in any era. If brands have anything to fear, it’s not social media, but losing touch with customers.
The Missing Link Between Media and Marketing
Buzz Marketing for Technology
MAY 28, 2014
It’s apparent that there’s a missing vital component in the quest to modernize marketing. Today’s marketing organizations are aggressively modernizing, automating and adding more digitally centered marketing tactics as they focus on their mandate to discover prospects and create new customers. To Integration between the two is a critical missing link.
The Social Media ROI Debate
AUGUST 23, 2010
Can the financial return on expenditures for social media business activities– in marketing, PR, customer support, HR, product development or other areas — be accurately measured? You wouldn’t buy a new machine tool or enterprise software application without an ROI analysis, so why should social media be any different? Is social media ROI measurable? Perhaps.
Measuring Social Media ROI | Small Business Mavericks
Small Business Mavericks
APRIL 16, 2011
» Measuring Social Media ROI Neil Glassman has a great article at Social Times titled “10 Measures Of Social Media ROI For Your Brand. I highly recommend you read this article. That is, these are ways that social media can be leveraged and provide metrics for success, but which social media marketers often do not use or, if they do, do not do effectively.
What’s the ROI of Laughter?
Convince & Convert
FEBRUARY 4, 2016
Branding Voices and Choices. Hassan Ali has handled many large campaigns while at Onion Labs, the Onion’s in-house ad agency, including the brand new comedy series, Dr. Jimm. Hassan has created branded content using the Onion’s satirical voice for companies such as Intel, Progressive Insurance, and eBay. How to identify when to take a risk with your branding voice.
16 Enigmatic Business Blogging and Other Marketing Stats
MARCH 15, 2016
As winter comes to an end, so too does the Winter Wonderland of Marketing Stats series that’s been running here over the past few months. This final installment covers some fascinating though sometimes contradictory and confusing stats about business blogging and the value of marketing. Another apparent contradiction is much more fundamental: does marketing have value?
Bourbon, “Engagement”, ROI, & Transparency – The Kyle Lacy Interview
FEBRUARY 23, 2012
He’s a serial entrepreneur, a leading voice on social marketing, and now working for one of the biggest email companies in the world. You’re going to love his candor as we talked about being “engaged”, transparency, ROI and whole helluva lot more. The entire brand should own customer engagement from services to sales. Is the tool REALLY driving ROI?
Why ROI Will Never Die
MARCH 3, 2011
This post celebrates the release of two books, Katie Delahaye Paine ‘s Measure What Matters and Olivier Blanchard ‘s Social Media ROI. Zoetica is giving away five free copies of each book today to the first 10 people who answer the question “Why will ROI never die? on our recently revamped web site (thank you RAD Campaign for the excellent design). Guess what?
Brand Marketers & Social Media: Great Expectations
Social Marketing Forum
APRIL 6, 2011
The debate regarding the value of social media to marketing is ongoing. On the one side we have the evangelists who preach that you just have to get in there and not worry about details like ROI. On the other, we have traditional marketers who are becoming more vocal in their demands for some kind of measurability. Brand marketing Research Social media marketing brand advocates brand loyalty Facebook social marketing social media ROI
How to Maximize Your Trade Show ROI
Convince & Convert
JANUARY 28, 2016
One of the goals of his brand journalism firm is to help clients be seen as leading voices in their field. David offers his valuable insight into how comedy experience can improve your content creation and why sometimes getting a beer thrown in your face can make you a better marketer. Trade show tricks to get your audience interested and create content for your brand.
Content Marketing: How to Measure Its Effectiveness [Infographic]
AUGUST 24, 2013
Content marketing metrics can be confusing and preoccupy your time, so start by selecting a just a few fundamentals to measure. Content marketing is key in today’s marketplace — it is the intersection of awareness and lead generation. with a set of potential brands and methodically. Figure out which content marketing metrics you want to measure and why.
15 Things Smart, Social Savvy Business Marketers Never do on Facebook
MAY 27, 2016
As with anything in life or business, when there is opportunity for goodness, there is also much opportunity for risk and even damage to your brand and business. Facebook presents tremendous opportunity to nurture relationships, establish and grow community, increase brand awareness and even your business bottom line. This is the worst way to hurt your brand more than help it.
FOUND the ROI of Social Media for B2B Marketers!
Buzz Marketing for Technology
DECEMBER 1, 2010
I think it is fair to say that Social Media has hit the mainstream these days but the big concern on every B2B Marketers mind has been where is the ROI? As a result I hear of many Social “science experiments” going on across several organizations that may or may not yield the results the marketer is hoping for. Brand Advocates vs Brand Adversaries – it’s a Very Thin Line!
Social CRM and Return on Marketing: Customer Life Cycle Value
JULY 22, 2011
No marketing activity is an island. Every business should be working on integrating all data platforms, silos, marketing channels and businesses processes right now in order to have a single customer view and 360 degrees social CRM approach. This does not mean you should only invest in CRM, integration, data and the most cost efficient forms of marketing (and business).
What's the R.O.I.? A Framework for Social Analytics
SEPTEMBER 3, 2011
Brian Solis Home Articles Business – Marketing New Communications Social Media Speaking Books Appearances About What’s the R.O.I.? While the question of “what’s the R.O.I. So, when it comes to R.O.I. The same is true for R.O.I. and Corporate Reputation Management, Dell Inc., ‘There is no single ROI for social media.’”
Influence your PR campaign with Influencer Marketing
APRIL 13, 2016
This is where influencer marketing comes to the rescue. Loosely defined as a marketing strategy involving influencers to impact buyer decisions and boost a brand’s visibility by using their online personality and popularity, influencer marketing has many takers. ” Often, marketers equate influencers with celebrities. Heineken 100 marketing campaign.