Techipedia: Tamar Weinberg

OCTOBER 22, 2009

If you don’t buy the extended warranty it costs you just to call and try to get help. She provides consulting in internet marketing and manages Community Support & Advertising at Mashable. © 2006-2010 Tamar Weinberg. Look at their policy about servicing you from the get go. Never heard of that at any other company.

Apple 154

Apple Twitter Forums Policies 154

Buzz Marketing for Technology

JUNE 27, 2008

The dataset which was collected in June 2006 contains summaries of 30 billion conversations among 240 million people. Case Study: Papa Johns Pizza Company Slices Travel Costs with GoToMeeting Corporate Citrix Online. Collaboration 2.0. Enterprise Web 2.0. Hardware 2.0. Recent Entries. Watch the video >>.

Instant Messaging 130

Instant Messaging Trends Microsoft Wireless 130

Buzz Marketing for Technology

JULY 24, 2008

December 2006. November 2006. Do you know what is often the biggest cost in a corporation in terms of knowledge sharing? advertising. Categories. Announcements (26). Blogs (28). Business (22). Collaboration (16). Content Management (2). Intellectual Property (4). Knowledge Management (35). Memes (10). PayPerPost (1).

RSS 100

RSS Plaxo Meme Telecommunications 100

Techipedia: Tamar Weinberg

MARCH 4, 2010

Yes it shows the impact that social media can have on a business, but possibly more important, it shows how social media has changed the advertising and marketing game all together. For more than 50 years marketing and advertising has been ran by the big guns on Madison Avenue. That’s gotta be more luck than skill no?

Hotels 245

Hotels Social Media Communities Discount 245

Techipedia: Tamar Weinberg

MAY 12, 2010

And since the cost of adding calls to action on a website and/or sending email messages is relatively low (email sends are arguably the least expensive weapons in your marketing arsenal), failing to do so is an almost unforgivable sin for any enterprising social marketer. © 2006-2010 Tamar Weinberg. All rights reserved.

Smart Phone 218

Smart Phone Mobile Social Media SEO 218

Techipedia: Tamar Weinberg

JULY 21, 2009

Every bad sale costs you five. Here’s some more food for thought: Every blog post or negative review costs you thousands of customers. Some will go the extra mile to share with their friends exactly why they’re moving on, too, so don’t make any missteps that will cost you business down the road.

Social Media 153

Social Media Strategy Marketing Vimeo 153

Techipedia: Tamar Weinberg

MAY 19, 2008

Here’s what Sprint is thinking: you’re wasting our valuable customer service dollars and our errors are costing us too much money, so we’ll drop you and we’ll save big. She provides consulting in internet marketing and manages Community Support & Advertising at Mashable. © 2006-2010 Tamar Weinberg.

Reputation 100

Reputation Airlines Digg MySpace 100

Techipedia: Tamar Weinberg

JUNE 30, 2008

They both have their places in the web 2.0 The simple fact remains that Twitter is taking a pounding on traffic and spam, raking up more and more costs with no revenue model. She provides consulting in internet marketing and manages Community Support & Advertising at Mashable. © 2006-2010 Tamar Weinberg.

Twitter 199

Twitter Microblogging MySpace Comparison 199

Techipedia: Tamar Weinberg

FEBRUARY 10, 2010

Now let’s assume one of the bloggers responds with, “I have read your email carefully and it would appear that you have omitted the part where you request my advertising rate card.&# (Yes, forget about organic promotion. You say, “this is merely a story idea as there’s no advertising budget.

Blogger 177

Blogger Press Release Advertising Review 177

Techipedia: Tamar Weinberg

MAY 19, 2008

I was 12 at the time, it was 1993, and AOL cost $5.95/hour Whereas everything used to cost money (my highest AOL bill was $267.48 The cost: over $4k for a 386SX/25mhz with 170MB of hard drive space, 2MB RAM, a 2400 baud modem, and a 13″ monitor. Email is still email (but doesn’t cost $0.25

MySpace 101

MySpace Yahoo Ustream StumbleUpon 101

Techipedia: Tamar Weinberg

DECEMBER 10, 2008

Tagging individuals in unflattering pictures that may end up costing your friends their jobs. December 24, 2008 at 3:29 pm Rules Beget Rules = Social Media Principle #5 « An Bui, spelled An With 1 n December 27, 2008 at 1:23 am Living Under a Bridge - Final Wrap Up | SEMpdx Blog December 28, 2008 at 12:54 am » Netiquette 2.0:

Handbook 279

Handbook Social Media Web 2.0 StumbleUpon 279

Bare Feet Studios

MARCH 1, 2009

I write this because I find it so frustrating that our tourism, advertising, and PR leaders are still doing things in such old-fashioned, expensive, boring, and ineffective ways. I think they’re done by people who only know TV advertising. They don’t get that a web site is interactive, apparently.

Tourism 40

Tourism Campaign Sites Social Media 40

Techipedia: Tamar Weinberg

APRIL 8, 2010

Social Media is Not Free When you were a kid, you probably wondered why road infrastructure projects cost in the billions or that nature preservation programs cost millions. Heck, the real question you probably had was “why does everything cost so much money? The answer, quite simply, comes down to the real cost of labor.

Social Media 268

Social Media Marketing Policies Sysomos 268

Techipedia: Tamar Weinberg

JULY 29, 2008

I was able to interview Dave, one of the brilliant minds behind the company and the game, and he has given some really great information about the viral marketing piece, including the costs and the execution. Tamar : How much (approximately) did the whole project cost? © 2006-2010 Tamar Weinberg. All rights reserved.

Marketing 103

Marketing Film StumbleUpon Project 103

Techipedia: Tamar Weinberg

JANUARY 5, 2010

Here’s 2006. Twitter, Customer Service, and Good Brand Management (Conversation Agent): Valeria Maltoni writes a great primer to why Twitter is important for customer service, but then goes a step further and tells you what tools you can use to monitor your brand (and some that cost money and let you respond). Here’s 2007.

Marketing 265

Marketing SEO Journal Engineering 265

Techipedia: Tamar Weinberg

JANUARY 25, 2008

She provides consulting in internet marketing and manages Community Support & Advertising at Mashable. © 2006-2010 Tamar Weinberg. As previously stated, users in the social news sphere find what’s newsworthy (e.g. Buzz YouTube Tamar Weinberg is a social media enthusiast with a passion for all things tech and productivity.

Social Networking 101

Social Networking Digg StumbleUpon Social Bookmarking 101

Techipedia: Tamar Weinberg

JULY 29, 2010

Somehow, individuals forget along the way that costs accrue when considering the venue, food, exhibit hall, and the staff required on hand to run the event smoothly. In fact, in a test a colleague of mine ran with sponsored advertisements, the incentive-based campaign was much more successful than the original information-only campaign.

Products 267

Products Consultant Price Social Media 267

Techipedia: Tamar Weinberg

JANUARY 5, 2009

Run a StumbleUpon Advertising Campaign for Your Blog (Problogger): I’m noticing that a lot more people are running advertising campaigns for their blogs since this article came out. Social Media Marketing Tactics (SEOmoz): Jane Copand, the Web 2.0 guru, shows how to leverage Web 2.0

Marketing 144

Marketing StumbleUpon SEO Reputation 144

Techipedia: Tamar Weinberg

MARCH 10, 2010

Even though there is a cost for entry for some of the best resources, the solutions were highly worthwhile, I explained. Pay Per Click Marketing : PPC is another search engine marketing strategy that utilizes contextual advertising; based on a search query or the content of a web page, ads will appear. Now I rank for them!

Marketing 240

Marketing How To SEO Training 240

Techipedia: Tamar Weinberg

MARCH 17, 2010

This includes everything from acquiring permits, to negotiating with shippers, to figuring costs out with any non-for-profit you may be working with. Work With Web Developers to Update Your Site for Web 2.0 The difference is updating your website to Web 2.0. Once the web 2.0 Once the web 2.0

Communities 237

Communities Twitter Web 2.0 ROI 237

Techipedia: Tamar Weinberg

MAY 5, 2010

There’s a cost to this, though. In both cases, you can build an app on your Facebook wall that will let you estimate your monthly renter’s/homeowner’s insurance costs or your mortgage. Then get fans and followers and advertise to them via facebook status updates and twitter tweets. © 2006-2010 Tamar Weinberg.

Facebook 279

Facebook How To Marketing URL 279

Techipedia: Tamar Weinberg

JANUARY 14, 2009

How Much Money is a Top Google Ranking Worth to Your Business : Aaron Wall discusses the cost of that #1 link backing up the data with some hard research. Facebook Ads 101: How to Set Up and Track Facebook Ads : While people like free Facebook advertising, there are wonderfully targeted ads that may even be more effective.

SEO 162

SEO Social Media Marketing Reputation 162

Techipedia: Tamar Weinberg

JULY 8, 2008

These scenarios come to fruition in spontaneous communities, on social networks, and other self-service tools – all thanks to the availability of low cost technology and access to the world wide web. Social media can be seen as a tool for a marketer, but not a static one like an advertisement.

Social Media 163

Social Media Marketing Consultant Communities 163

Viper Chill

APRIL 19, 2010

I suspect a lot of blog owners can’t even cover their hosting costs. Sell Advertising Another way a lot of blogs make money is by selling advertising. They have a large audience of hungry advertisers and they handle both the automation of new ads on your site and the entire payment processing.

Adsense 77

Adsense How To Sites Forums 77

Techipedia: Tamar Weinberg

MARCH 24, 2010

For example, I write a lot about AOL, and after the recent layoffs, I wrote how the entire mobile advertising team took a voluntary buyout and quit the company. I typically tell those kinds of people that they can go to hell or that they can buy an advertisement or an hour of consulting. People can get my attention by helping me.

Influencer 278

Influencer How To Press Release Blogger 278

Techipedia: Tamar Weinberg

DECEMBER 15, 2009

The SEO Angle If you’re a brand new student in the school of thought of SEO, after you’ve learned about improving your web presence via search engines, there are countless opportunities to prove to yourself that you know what you’re doing. For you, this means practice and true application of acquired skill.

SEO 178

SEO Social Media Marketing Digg 178

Webbiquity SMM

SEPTEMBER 10, 2012

Sandy is an active thought leader in helping businesses transition into an era of social business, as well as the award-winning author of two best-selling books: The New Language of Business: SOA & Web 2.0 , and The New Language of Marketing 2.0: How to Use ANGELS to Energize Your Market. Beth Comstock. bethcomstock.

Twitter 257

Twitter Bazaarvoice B2B Microsoft 257

Techipedia: Tamar Weinberg

FEBRUARY 6, 2008

If we sell out we might make money but the cost is way to high. She provides consulting in internet marketing and manages Community Support & Advertising at Mashable. © 2006-2010 Tamar Weinberg. Moral of the story: We need to be true to what we know to be right. Tamar is also the author of The New Community Rules (July 2009).

Reputation 125

Reputation Chemicals Issues Consultant 125

Techipedia: Tamar Weinberg

FEBRUARY 16, 2010

My tech-friends seem to be mostly agnostic liberals, and my views – though wonderful once you hear them in detail – would cost me a solid fourth at least of my current followers. She provides consulting in internet marketing and manages Community Support & Advertising at Mashable. © 2006-2010 Tamar Weinberg.

Twitter 205

Twitter Sports Microblogging HootSuite 205

Techipedia: Tamar Weinberg

APRIL 28, 2010

Reply Adam Metz April 28, 2010 at 11:00 am Sure, Tamar, many of the new developments in the last few years are not great for small business (marcom/ad budgets under $100k), but even SME brands won’t blink an eye at having to become a basic Facebook advertiser ($600-1200/year). Not so with Facebook. ’ camp.

Facebook 277

Facebook Issues MySpace Privacy 277

Techipedia: Tamar Weinberg

DECEMBER 15, 2008

As an individual, perhaps a company or an entrepreneur who is looking to spread the word about a new product launch, you have the potential to keep marketing costs down by reaching out to bloggers and having them talk about your product. She provides consulting in internet marketing and manages Community Support & Advertising at Mashable.

Blogger 103

Blogger Yahoo Buy Twitter 103

Buzz Marketing for Technology

JUNE 27, 2008

A really nice layout doesn’t have to cost a lot, but shows you’re more than a social media dabbler. Pingback by My Web 2.0 mantra: ease of use, ease of use « Danatopia on June 17, 2008 @ 12:34 pm. [.] — danatopia @ 4:34 pm Tags: blogging, ego searches, social media, Web 2.0 December 2006.

Social Media 280

Social Media Brands Technorati RSS 280