article thumbnail

15 New Social Media Apps & Platforms You Might Not Know About

Hootsuite

New social media platforms emerge to serve specific audiences or to offer something different. If you’re not already keeping an eye on the platforms below, it’s worth checking them out to see how social media is changing in 2022. New social media apps and platforms marketers should watch in 2022. Source: Statista.

Platform 142
article thumbnail

A digital media framework for smart marketing communications

Sherrilynne Starkie

Increasingly, Canadians are enjoying the video-based platform TikTok. Fifteen per cent of Canadians are using this youth-oriented platform, and of those, two-thirds us it daily. Before 2005 our goal was to get our clients in the news. Owned Media is self-published content. But, Twitter is alive and well in Canada.

Marketing 367
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

A digital media framework for smart marketing communications

Sherrilynne Starkie

Increasingly, Canadians are enjoying the video-based platform TikTok. Fifteen per cent of Canadians are using this youth-oriented platform. Before 2005 our goal was to get our clients in the news. Owned Media is self-published content. Before 2005 this would have included customer magazines, flyers or newsletters.

Marketing 195
article thumbnail

The History of Social Media in 33 Key Moments

Hootsuite

It depends, but early social media platforms started to pop up in the late 90s to early 2000s, with the technology budding as early as the 70s. 2005 marked the apex of Myspace. Registering its one-millionth user that same year, the site became just “ Facebook ” in 2005. So, how old is social media?

article thumbnail

How Does the YouTube Algorithm Work? A Guide to Getting More Views

Hootsuite

YouTube’s first video was uploaded in 2005. Fifteen years later, people are uploading 500 hours of video to the platform every minute. But here’s the long answer, too: 2005-2012: View count (a.k.a. In 2012, the platform announced an update to the discovery system designed to identify the videos people actually want to watch.

YouTube 145
article thumbnail

How the YouTube algorithm works in 2022

Sprout Social

Similar to other social media platforms, YouTube’s algorithm has changed as the site has evolved. 2005-2011: Clicks & views. In 2006, Nike’s Ronaldinho ad became the first video to reach 1 million views on the platform. Above all, YouTube wants viewers to enjoy the videos and stay on the platform as long as possible.

YouTube 124
article thumbnail

2023’s Top 6 YouTube Analytics Tools for Tracking Video Metrics

Keyhole.co

Since its inception in 2005, YouTube videos have reshaped how people consume content, build communities, and even market their brands. billion monthly active users , the platform presents a vast audience for content creators and marketers. The number of times viewers have shared your video on various platforms.

Metrics 52