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A digital media framework for smart marketing communications

Sherrilynne Starkie

Balancing activities across owned, earned, shared and paid media strategies is the best way to get a demonstrable return on investment (ROI) for today’s marketing and communications campaigns. This is the integrated digital media and marketing communications framework I use with my clients, no matter the challenge.

Marketing 367
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A digital media framework for smart marketing communications

Sherrilynne Starkie

Balancing activities across owned, earned, shared and paid media strategies is the best way to get a demonstrable return on investment (ROI) for today’s marketing and communications campaigns. This is the integrated digital media and marketing communications framework I use with my clients, no matter the challenge.

Marketing 195
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A digital media framework for smart marketing communications

Sherrilynne Starkie

Balancing activities across owned, earned, shared and paid media strategies is the best way to get a demonstrable return on investment (ROI) for today’s marketing and communications campaigns. this is the integraged digital media framework I use with my clients, no matter the challenge. How Canadians use Social Media.

Marketing 199
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Digital Marketing Trends to Watch in 2019

Webbiquity SMM

And this percentage is growing with every passing year, which means digital marketing should be at the forefront of any promotional strategy because it is universal, affordable, and will only grow in importance. Engaging in social listening means going one step further than merely maintaining the presence of your brand on social media.

Trends 166
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What Brands Should Take Away from “The Social Dilemma”

Ignite Social Media

While the recent Netflix documentary “The Social Dilemma” hasn’t gotten as much attention as previous documentaries, it does raise legitimate concerns about what social media is doing to society. For example, Arab Spring led to a fall of all sorts of dictators and social media helped facilitate that.

Brands 154
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9 YouTube stats to inform your marketing strategy in 2019

Sprout Social

When YouTube first arrived in 2005, few likely had any idea how valuable it would become. The first video, “ Me at the Zoo ,” launched on April 23, 2005, and the first ads followed two years later. Currently, Smart Insights and Clutch rank YouTube as the 4 th most valuable social channel for B2B marketers.

YouTube 111
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#MySMCStory: Social Media Club and Me

Ari Herzog

The year was 2009 when I started walking down the road toward self-employment as a digital media auditor, marketer, and trainer. facebooking since 2005, and tweeting since 2008, and, partially because people kept coming up to me and telling me they followed my blog or enjoyed my tweets, I knew I was respected as a thought leader.