Remove 2005 Remove Communities Remove Definition Remove Marketing
article thumbnail

A digital media framework for smart marketing communications

Sherrilynne Starkie

Balancing activities across owned, earned, shared and paid media strategies is the best way to get a demonstrable return on investment (ROI) for today’s marketing and communications campaigns. This is the integrated digital media and marketing communications framework I use with my clients, no matter the challenge.

Marketing 367
article thumbnail

A digital media framework for smart marketing communications

Sherrilynne Starkie

Balancing activities across owned, earned, shared and paid media strategies is the best way to get a demonstrable return on investment (ROI) for today’s marketing and communications campaigns. This is the integrated digital media and marketing communications framework I use with my clients, no matter the challenge.

Marketing 195
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

A digital media framework for smart marketing communications

Sherrilynne Starkie

Balancing activities across owned, earned, shared and paid media strategies is the best way to get a demonstrable return on investment (ROI) for today’s marketing and communications campaigns. Before 2005 our goal was to get our clients in the news. They are: earned, shared, owned and paid. Digital Media Framework Example.

Marketing 199
article thumbnail

15 New Social Media Apps & Platforms You Might Not Know About

Hootsuite

New social media apps and platforms marketers should watch in 2022. In 2021, only 9% of marketers were using TikTok to promote their business. And interest in Reels is definitely growing over time: Should your brand be making Reels? We’ve created a guide to Twitch marketing for you. Source: Statista.

Platform 142
article thumbnail

How Does the YouTube Algorithm Work? A Guide to Getting More Views

Hootsuite

If you’re a creator working on getting more YouTube views , or a brand building out your YouTube marketing strategy , the platform’s recommendation algorithm counts for a lot. YouTube’s first video was uploaded in 2005. But here’s the long answer, too: 2005-2012: View count (a.k.a. Engage with your community.

YouTube 145
article thumbnail

Social Media - Kaleidoscope Marketing

Diva Marketing Blog

When most people begin to explore social media they usually start from the perception that social media is another marketing channel. What exactly is a marketing channel? The Product Marketing Handbook by Rick Chapman offers a simpler explanation. For many marketers that translates to a creating a "campaign."

article thumbnail

How to Use Social Media to Market Your Business Like a PRO

Rebekah Radice

Marketing your business on social media is tougher than ever. I recently had the honor of joining Ann Smarty and her community on #VCBuzz. We discussed social media, blogging, content marketing and so much more. How did I get involved with social media marketing? How to Use Social Media to Market Your Business Like a PRO.