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A digital media framework for smart marketing communications

Sherrilynne Starkie

Balancing activities across owned, earned, shared and paid media strategies is the best way to get a demonstrable return on investment (ROI) for today’s marketing and communications campaigns. This is the integrated digital media and marketing communications framework I use with my clients, no matter the challenge.

Marketing 367
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A digital media framework for smart marketing communications

Sherrilynne Starkie

Balancing activities across owned, earned, shared and paid media strategies is the best way to get a demonstrable return on investment (ROI) for today’s marketing and communications campaigns. This is the integrated digital media and marketing communications framework I use with my clients, no matter the challenge.

Marketing 195
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The Truth Behind Inbound Marketing You Must Know

Writtent Blog

Inbound marketing, of course. While you can use traditional marketing and advertising to find customers, the new style of marketing online is more efficient, more cost-effective, and customers actually like it. So what is inbound marketing? Is Inbound Marketing Right for You? What’s not to love about that?

Hubspot 94
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A digital media framework for smart marketing communications

Sherrilynne Starkie

Balancing activities across owned, earned, shared and paid media strategies is the best way to get a demonstrable return on investment (ROI) for today’s marketing and communications campaigns. Before 2005 our goal was to get our clients in the news. Now, in the digital context, the definition of Earned Media it is much broader.

Marketing 199
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Digital Marketing Trends to Watch in 2019

Webbiquity SMM

And this percentage is growing with every passing year, which means digital marketing should be at the forefront of any promotional strategy because it is universal, affordable, and will only grow in importance. Influencer Marketing Going Micro. David Gutierrez started his career as a web designer in 2005. As of June 2018, 4.2

Trends 166
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Inbound Marketing vs. Content Marketing – What’s the Difference?

Writtent Blog

Are there any major differentiators when it comes to inbound vs content marketing, and what are they? You’ve just unwittingly stepped into one of the fiercest marketing debates today. Both inbound and content marketing rose to prominence for the same reason, which was a rapidly shifting landscape of consumer behaviors.

Marketing 109
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Why Every Brand Should Have a YouTube Channel

Socialized

Your brand will accomplish your marketing goals by well-optimized images. YouTube is the second most popular social media site in the world and is only exceeded by Facebook, ever since it was introduced in 2005. You can quickly identify targeted markets engaging in your products by using YouTube for messaging to your consumers.

YouTube 100