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PR generalists vs social media specialist?

Sherrilynne Starkie

Can PR agencies respond to the structural changes of social media? From the time I started Strive PR in 2005, it was already evident that social media was transforming public relations practices. We don’t rely on a specialist social media team, as Simon suggests. Brands use social media for PR.

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What Brands Should Take Away from “The Social Dilemma”

Ignite Social Media

While the recent Netflix documentary “The Social Dilemma” hasn’t gotten as much attention as previous documentaries, it does raise legitimate concerns about what social media is doing to society. For example, Arab Spring led to a fall of all sorts of dictators and social media helped facilitate that.

Brands 154
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How to Use UTM Parameters to Track Social Media Success

Hootsuite

UTM tags provide three key benefits: They help you track the value of social marketing programs and campaigns and measure ROI. Bonus : Download a free guide and checklist to help you convince your boss to invest more in social media. The last two are optional and are used specifically for tracking paid campaigns.

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Why Every Brand Should Have a YouTube Channel

Socialized

Companies and brands create video content wherever you look, distribute it on its blogs and social media. Your brand will accomplish your marketing goals by well-optimized images. Throughout this article, we discuss why the brand has to be on YouTube. Reason To Be On YouTube as a Brand. Exposure the Brand.

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Can an Unknown Brand Become Word of Mouth? | Mindjumpers

Mindjumpers

Blog About Clients Cases Tribesourcing Video People & Contact Bloggers « Strategic Initiatives to Engage in Social Media Within the Hospitality Industry Are You Missing Out On Opportunities To Connect With And Engage Your Stakeholders? » Can an Unknown Brand Become Word of Mouth? Well done to agency Publicis.

Brands 208
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What is Reddit, and Should Your Brand Be Using It?

Hootsuite

That growth, combined with 40% of Gen Z searching social platforms for info instead of Google, makes Reddit a unique opportunity for brands. Reddit launched in 2005 and sold to Conde Nast less than a year later for $10 million USD. Social listening. This can either be branded with your name or be topic-based.

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Everything You Need to Know to Run a Successful SMS Marketing Campaign

Convince & Convert

Some of the top brands invest heavily in SMS today to communicate with customers because over 90% of SMS messages are read within 3 minutes of receipt. goals (Specific, Measurable, Achievable, Relevant, and Time Specific) will assure your SMS campaign is executed in a way that meets your objectives. Yes, that immediate. Having S.M.A.R.T

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