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How the “Disrupted Generation” Responds to Marketing

Convince & Convert

This trend is already evident in early studies: 60% of iGen expects relevant advertisements and 46% prefer funny advertisements. Since 2001, he has taught as an adjunct professor at USC’s Annenberg School for Communication & Journalism. About the Stefan Pollack: Follow @stefanpollack.

Marketing 157
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10 BtoB Marketers Predictions for 2010

Buzz Marketing for Technology

Facebook Advertising will take off – This year Facebook saw their advertiser base triple! Facebook ads today remind me of Google AdWords in 2001 with low CPC’s on topics and segments many marketers will want to reach. Here are 10 concrete ways I think the environment in which BtoB Marketers operate will evolve in 2010.

Marketing 217
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Social Sharing – Getting News Content Right in 2011

Proactive Report

Social sharing is the new holy grail of advertising, writes Dan Greenberg, CEO of Sharethrough, in a recent Forbes article. “The challenge now is to produce content – not ads – that can create connections between people. We need change the way we craft our news content. What Content to Offer Journalists.

News 95
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This weeks #SocialMedia Tweetchat Topic: Destruction of the Media Industry: Will We Be Better Off In the Long Run?

Direct Marketing Observations

Online advertising was banners and e-mails. Newsroom employment would peak in 2001 as newsstand sales of the top 100 magazines approached 30 million. Meanwhile, US newsroom employment fell to a 25-year low and magazine newsstand sales dropped 63% from of their 2001 peaks. In January, 2000, few people had heard of Google.

Industry 143
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10 BtoB Marketers Predictions for 2010

Buzz Marketing for Technology

Facebook Advertising will take off – This year Facebook saw their advertiser base triple! Facebook ads today remind me of Google AdWords in 2001 with low CPC’s on topics and segments many marketers will want to reach. Here are 10 concrete ways I think the environment in which BtoB Marketers operate will evolve in 2010.

Marketing 157
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Will ‘Technology’ Survive the Recession?

Atom Thought

Is 2009 worse than 2001? Looking back at 2001, IT spending declined by over 6% after a previous year increase of 16%, that was really a bad hit, and if we compare the same to 2009, we are much better off so far! Circuit City declares bankruptcy! If you go by recent reports by Forrester, it may not be that bad!

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Social Media and the PR Revolution PRSA 09

Proactive Report

Will this be PR, advertising or marketing? There are 25% less journalists today than there were in 2001. PR people are excellent at creating content and building relationships. ’ Social media is not going away – it is only going to get bigger. Media relations in the Internet age demands new skills.