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Statistics on Advertising during a Recession

Buzz Marketing for Technology

As marketers we are so often faced with the dilemma of having to cut advertising in times of economic softness. I think Seth Godin outlined Marketing's Catch 22 best in his book The Purple Cow - (and I am paraphrasing here) - when times are tough the tendency is to conserve capital vs. when times are good the tendency is to not be aggressive.

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WebVisible Contest to Award Free Local Online Advertising to Small Businesses

Bill Hartzer

Each episode will showcase a different component of online advertising – mobile, social, search and more. based small businesses two chances to win three months of free advertising services through WebVisible, valued at $1,500 for each winner (new customers only). The Great Divide Watch & Win Contest gives U.S.-based

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How the “Disrupted Generation” Responds to Marketing

Convince & Convert

This trend is already evident in early studies: 60% of iGen expects relevant advertisements and 46% prefer funny advertisements. Since 2001, he has taught as an adjunct professor at USC’s Annenberg School for Communication & Journalism. About the Stefan Pollack: Follow @stefanpollack.

Marketing 156
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This Is How Social Media Scales

Twist Image

Advaya was sold to Bigfoot Interactive in 2001. advertising podcast. His prior start-up experiences include email marketing companies Advaya and Bigfoot Interactive, where he was the Chief Technology Officer. Bigfoot Interactive was sold to Epsilon in 2005 for over $120 million. bigfoot interactive. business book. business podcast.

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Will ‘Technology’ Survive the Recession?

Atom Thought

Is 2009 worse than 2001? Looking back at 2001, IT spending declined by over 6% after a previous year increase of 16%, that was really a bad hit, and if we compare the same to 2009, we are much better off so far! Circuit City declares bankruptcy! If you go by recent reports by Forrester, it may not be that bad!

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10 BtoB Marketers Predictions for 2010

Buzz Marketing for Technology

Facebook Advertising will take off – This year Facebook saw their advertiser base triple! Facebook ads today remind me of Google AdWords in 2001 with low CPC’s on topics and segments many marketers will want to reach. Here are 10 concrete ways I think the environment in which BtoB Marketers operate will evolve in 2010.

Marketing 217
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This weeks #SocialMedia Tweetchat Topic: Destruction of the Media Industry: Will We Be Better Off In the Long Run?

Direct Marketing Observations

Online advertising was banners and e-mails. Newsroom employment would peak in 2001 as newsstand sales of the top 100 magazines approached 30 million. Meanwhile, US newsroom employment fell to a 25-year low and magazine newsstand sales dropped 63% from of their 2001 peaks. In January, 2000, few people had heard of Google.

Industry 143