Statistics on Advertising during a Recession
Buzz Marketing for Technology
NOVEMBER 20, 2008
As marketers we are so often faced with the dilemma of having to cut advertising in times of economic softness. I think Seth Godin outlined Marketing's Catch 22 best in his book The Purple Cow - (and I am paraphrasing here) - when times are tough the tendency is to conserve capital vs. when times are good the tendency is to not be aggressive.
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