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Firebelly at Brainstorming & Social Media Optimization Summits

Firebelly

You’ll learn the key characteristics that speak desirability to today’s consumer; how to create a truly unique selling proposition that far outshines the competition; the hottest advertising vehicles available today and how to use and leverage them for maximum ROI; when, where and how to market to today’s sales-savvy consumers in ways that they’ll (..)

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5 Social Marketing Stories You Need To Read This Week

Firebelly

The 10 Social Media Metrics Your Company Should Monitor By Nick ONeill While companies are starting to adopt Social Media for online marketing campaigns, and even letting employees participate, the question of ROI (Return on Investment) arises, along with doubts about what metrics to measure.

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Best Internet Marketing Posts of 2010

Techipedia: Tamar Weinberg

Quick Jump: Social Media: Getting Started, Implementation, and Execution. Social Media (and Beyond): Small Business. Social Media: Hiring and in the Workplace. Social Media: Measurement and ROI. Social Media: General. Leveraging Other Social Media Sites. Local/Mobile Search. SEO: Strategy.

Marketing 279
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8 Ways Businesses Should Use Social Media

Kikolani

Another example of social media usage for crisis communication is how Ari Herzog , a Newburyport City Councilman, used Twitter to update those affected by a power outage using the Newburyport hashtag (#NBPT). Social media can certainly help boost the traffic going to your website in a variety of ways. Create a Reference Library.

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How to Succeed on Social Media When You Have No Idea What You’re Doing

Rebekah Radice

Social bookmarking. Did you know: 82% of Twitter users watch video content and a whopping 90% of those people are viewing from mobile. And 73% of B2B marketers say video positively impacts marketing ROI. Both are key to growing a loyal following and a successful online presence. Blog content. Vlogs (video blogs).

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Fetching Friday – Resources Mashup & the Future of Search

Kikolani

Facebook Groups give rise to social nicheworking – discussion of how the new groups are changing social networking for niches. Facebook mobile dominates competition – infographic of the rise of Facebook mobile networking. Social Media / Social Networking.

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Best Internet Marketing Posts of 2009

Techipedia: Tamar Weinberg

Social Media: Measurement and ROI Measurement Strategies for 5 Social Media Goals (PR Communications): John Cass talks about the various goals you might get through social media and the various ways to measure these goals. Are We Too Worried with Finding the ROI of Social Media?

Marketing 265