Microblogging Policies Press Release Report 
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OCTOBER 23, 2012
Lance, a cancer survivor, is currently battling for his professional life amidst a damaging report issued by the U.S. They no longer want to read it as a press release. Over eighty million bands have been sold and the Livestrong foundation has raised around $500 million to battle cancer. People want to know his story from him.
Koka Sexton
DECEMBER 20, 2009
How Companies Use Twitter to Bolster Their Brands From BusinessWeek: Good article that is part of Business Week’s CEO Guide to Microblogging. Free Report: Twitter Jump Start – The Twitter Guide for Small Non-Profits From CorporateDollar Blog: Download a free comprehensive guide to Twitter for non-profits.
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Koka Sexton
DECEMBER 20, 2009
How Companies Use Twitter to Bolster Their Brands From BusinessWeek: Good article that is part of Business Week’s CEO Guide to Microblogging. Free Report: Twitter Jump Start – The Twitter Guide for Small Non-Profits From CorporateDollar Blog: Download a free comprehensive guide to Twitter for non-profits.
Techipedia: Tamar Weinberg
AUGUST 18, 2009
Some blogs cover software only by being voted upon by the user , for example, and your press release won’t even fly for that category. If the post does not allow commenting, send a relevant press release to the editorial team showing that you have done your research and understand what the blog is looking for.
Techipedia: Tamar Weinberg
FEBRUARY 10, 2010
They’re tasked with contacting bloggers about different initiatives, sending out story ideas and “press releases&# (hopefully with a social component, since those are preferred by many bloggers). The job of someone who does blogger outreach can be difficult. There is supposed to be a wall between the two.
Techipedia: Tamar Weinberg
JANUARY 5, 2010
The Online Consumer Engagement Value report idea is a good one. Tips include being active and tweeting daily, limiting using Twitter for broadcasting, focusing on company-wide social media policies, and more. SEOmoz has looked at what works and reported on their findings. With a plan, you can measure effectiveness of SM.
Techipedia: Tamar Weinberg
FEBRUARY 23, 2010
People don’t actively return to those press release sections of a website because they’re written in corporate jargon. But most importantly, when people think about “corporate&# blogs, they expect such blogs to have no human voice. The viability of the medium really depends on humanizing the company.
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