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Book Review: Social Media Marketing

Webbiquity SMM

She provides an excellent taxonomy of the social media landscape, categorizing the different types of social media tools into: • Social News Sites (Digg, Reddit, Kirtsy, etc.). Social Networking (Facebook, MySpace, LinkedIn, etc.). Social Sharing (YouTube, Flickr, SlideShare, etc.). Social Events (e.g.,

Review 153
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What’s the Best Social Media Monitoring Tool? It Depends

Webbiquity SMM

If Google Alerts had been developed with a focus on social media, this would be it. This tool is fast, easy to use, and offers a useful set of filters for finding mentions of a company or topic in specific types of social interaction (e.g. blogs, microblogging sites, social networks, etc.). Social Media Monitoring.

SM2 204
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When is Brand Evangelism a Crime? Exploring the Royal Caribbean.

Techipedia: Tamar Weinberg

Perhaps this is a “take heed&# call to community participants who engage on the social web, but while ExpertCruiser warns its readers that this is a scummy practice, in reality, scouring social sites for mentions of your product, service, and even your competitors is nothing new.

Brands 133
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An Open Letter to Facebook

Techipedia: Tamar Weinberg

million members, and I’ve asked her to contribute her thoughts as she’s gathered from Facebook’s message boards and discussions. If someone (anyone) had been in touch and said that they were reviewing the issue and that they would get back to me, that would have been ideal. Silence is the ultimate rudeness.

Facebook 277