Sprout Social

JANUARY 9, 2024

Social media personalization is when brands analyze customer behavior across multiple touchpoints, and deliver highly tailored social content or messages that are appropriate for a specific stage in each buyer’s journey. Personalization makes audiences feel cared for and connected to your brand, which inspires loyalty and conversions.

Social Media 119

Social Media Sentiment Data Team 119

Convince & Convert

AUGUST 10, 2010

In fact, I have a blog post about that coming out on Thursday, based on new research from ExactTarget. McCann , Viral Heat Did you enjoy this blog post? You are so right about Twitter customer service being a last resort for most people, not first. link] GregAtGist Why Influence Mining is the Next Gold Rush [link].

Social CRM 134

Social CRM Influencer Klout Social Media 134

Convince & Convert

JULY 6, 2010

Most recently, Target partnered with Search Institute® to develop the ‘ Turn Summer Play into Summer Learning ’ series on its Facebook page, which provides parents with fun, weekly tips to help their child’s mind stay active during the summer with research on how it makes a positive impact on child development.

CSR 138

CSR Social Media Strategy Consultant 138

Convince & Convert

FEBRUARY 25, 2010

Her company Audience Audit provides strategic marketing support and audience segmentation research that helps organizations understand their customers better. And it gets to something a lot of retailers struggle with — how do I make remarkable content when I'm just reselling someone else's stuff. Be remarkable.

Social Media 117

Social Media Case Study Strategy Study 117

Convince & Convert

APRIL 7, 2010

There are three primary benefits: awareness via virality and social proof; loyalty and rewards; and market research. Recently, I had the good fortune of hosting the weekly #socialmedia chat (Tuesdays 9am Pacific) where social media types congregate on Twitter and answer three questions posed by the host.

Foursquare 152

Foursquare Analysis Consultant Mobile 152

Convince & Convert

JUNE 16, 2010

They’re marketing-oriented but highly operational and often aimed at creating loyalty by improving customer experience. The Secret Sauce Is Relevance I’m noticing common themes among social media successes like BBVA bank. This week we are being treated to another breathtakingly ignorant “research&# report.

Social Media 120

Social Media Strategy Mobile Consultant 120